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Baltic PR Awards 2011: Pharmacy Law lobbying campaign

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A. W. Olsen & Partners/Scholz & Friends Riga; LV
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Published in: Health & Medicine, Education
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Baltic PR Awards 2011: Pharmacy Law lobbying campaign

  1. 1. <ul><li>PHARMACY LAW </li></ul><ul><li>LOBBYING CAMPAIGN </li></ul>
  2. 2. <ul><li>2001 2010 2011 </li></ul>807 380
  3. 3. 400 2000 >10 mln
  4. 5. AIM: T o ensure that pharmacies could be owned by any entrepreneur irrespective of their professional education
  5. 6. STAKEHOLDERS & OPONENTS WORLD-WIDE PRACTICE POLITICAL SITUATION MONITORING MEDIA CONTENT ANALYSIS
  6. 7. OPINION LEADERS SOCIAL PARTNERS DIRECT COMMUNICATION MEDIA RELATIONS EVENTS
  7. 9. <ul><li>MAIN ARGUMENTS </li></ul>SOCIETY HEALTH WORLD-WIDE PRACTICE RISK OF INVESTMENTS LOST LOCAL SPECIFICS PARALLELS WITH OTHER FIELDS RISK OF THE MEDICAMENTS INACCESSIBILITY SOCIETY HAS A RIGHT TO CHOOSE PHARMACIST SERVICE≠PHARMACY BUSINESS
  8. 10. <ul><li>>15 SURVEYS </li></ul>
  9. 11. <ul><li>PERMANENT MEETINGS/ </li></ul><ul><li>DISCUSSIONS/ </li></ul><ul><li>EVENTS </li></ul>
  10. 12. <ul><li>>970 PUBLICATIONS </li></ul>
  11. 13. RESULT: A new regulatory framework for pharmacy ownership and a wider scope of persons who are entitled to establishing a pharmacy
  12. 14. 400 2000 >10 mln
  13. 16. <ul><li>MARKETING </li></ul>
  14. 18. <ul><li>THANK YOU! </li></ul>

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