The document discusses structured content and its benefits for publishing content across multiple platforms. Structured content involves breaking down content into individual fields that can be displayed and formatted differently depending on device or context. This allows content to be created once and published everywhere, and helps enable responsive design, distribution across properties, and external consumption through APIs and feeds. The document also provides examples of how structured content allows content to be adapted based on display properties and gives recommendations for evaluating content management systems.
1. Structured Content
The Future of the Web
October 24, 2012
Carrie Hane Dennison
@carriehd
Krystee Dryer
@krysgeek
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2. What is Structured Content?
Structured content refers to information or
content that has been broken down and
classified using metadata. - Wikipedia
Chunks of content (or fields) that can
be used in multiple places by multiple
devices on multiple platforms and
displayed in multiple ways.
No more blobs.
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3. Benefits of Structured Content
• Create once publish everywhere (COPE)
• Layout & Formatting
• Responsive Design/Device Agnostic Display
• Distribution across properties
• External Consumption and Publishing (RSS
feeds, APIs)
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4. Making Content Adaptive
» Think differently
• No more web pages
• How content will be entered
• How content will be displayed
» Start with how/where/what will be displayed
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5. What to Look For in a CMS
• Can content be broken up into fields?
• What types of fields are available?
• How can content be displayed dynamically?
• What are your development resources?
• Can it categorize content with metadata?
• How does the system relate content?
• Does it output clean HTML?
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7. Case Study – Responsive / Device Agnostic
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8. Case Study – Distributions Across Platforms
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9. Case Study – Layout / Formatting
Styling and formatting on
design elements can change
based on a selected field
Content fields can be used to
output HTML that stylesheets
can theme appropriately.
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