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1. SPOTIFY
ONE OF THE LARGEST MUSIC STREAMING
SERVICE PROVIDER,WITH OVER 590 MILLION
ACTIVE USERS, INCLUDING 266 MILLION
PAYING SUBSCRIBERS.
PRESENTED BY:AAYUSHI BAGHEL
CRO:0729087
BATCH:07

2. HISTORY
Spotify began its journey in the year 2006, and since then, it has been serving
a platter of podcasts, videos, and music to its customers.
The core business of the company lies in music or audio streaming. Although
Spotify was founded in 2006, it was launched 2 years later in 2008.
Spotify’s services were publically released (by invitation only) for the first time
on 7 October 2008 in Scandinavia, the United kingdom, France, and Spain.
In 2009, Spotify started offering free but limited access to its services in UK

3. BUSINESS
SPOTIFY’S MOVE INTO
PODCASTING

4. SUCCESS STORY
THE REAL BRILLIANCE OF SPOTIFY’S EARLY CORE IDEA WAS MARKET SEGMENTATION THEY
SUCCESSFULLY IDENTIFIEDAND CARVED OUT A NICHE BETWEEN TWO EXTREMES IN THE MUSIC
MARKET.
AT ONE END WHERE SERVICES LIKE NAPSTER WHICH WERE HUGELY POPULAR BUT ILLEGAL AT THE
OTHER END WAS APPLE’S ITUNES WHICH SOLD SONGS INDIVIDUALLY FOR AS MUCH AS 2$ PER TRACK
THE LARGE ARE IN BETWEEN THESE TWO STREAMES IS WHERE SPOTIFY WOULD SUCCEED. THE PAIR
WANTED TO MAKE THEIR MUSIC LISTENING EXPERIENCE BETTER THAN BOTH OF THESE FOR NAPSTER
AND OTHER SERVICE SIT TOOK MINUTES TO DOWNLOAD A SINGLE TRACK AND PIRATED TRACKS WERE A
LACK OF THE DRAW WHEN IT CAME TO AUDIO QUALITY NOT TO MENTION THATH TORRENTING SITES
WERE ALSO INFESTED WITH VIRUSES AND MALWARE AROUND THIS TIME DANIEL WOULD STATE QUOTE
I REALLY BELIEVE THAT IF WE CREATE THE RIGHT PRODUCT WHICH IS BETTER THAN PIRACY PEOPLE WILL
COME ON THE TOP OF THIS MARKET STRATEGY IT WAS THE USER EXPERIENCE THAT MADE SPOTIFY AN
INSTANT HIT.
AUDIO QUALITY WOULD BE HIGH BUT DEPENDABLE THERE WOULD BE INSTANT PLAYBACK AND THE
INTERFACE WOULD BE SNAPPY .
A SEAMLESS EXPERIENCE WAS THEIR GOAL AND THE PAIR GOT TO WORK TO ASSEMBLE A SPOTIFY
PROTOTYPE . DANIEL WAS OBSESSED TO MAKE SPOTIFY LIGHTWEIGHT AND AS RESPONSIVE AS
POSSIBLE , THERE COULDN’T BE A DELAY OF MORE THAN 250MILLISECONDS .
RATHER THAN ACQUIRING GLOBAL RIOTS SPOTIFY DECIDED TO STAY FOCUSED ON EUROPE. THE SERVICE
WENT LIVE ON AN INVITATION ONLY MEMBERSHIP BASIS IN S

5. VISSION MISSION
We envision a cultural platform
where professional creators
can break free of their
medium’s constraints and
where everyone can enjoy an
immersive artistic experience
that enables us to empathize
with each other and to feel
part of a greater whole.
To unlock the potential of
human creativity – by giving a
million creative artists
opportunity to live off their
art and billions of fans the
opportunity to enjoy and be
inspired by it.