In this SlideShare presentation, co-founder and partner at Zelkova Ventures, Larry Scheinfeld provides key information surrounding SoundCloud's music subscription service and the company's big international expansion with a launch in the U.K. and Ireland.

1. SOUNDCLOUD MUSIC
SUBSCRIPTION GOES
INTERNATIONAL
PRESENTATION BY LARRY SCHEINFELD

2. SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL
SOUNDCLOUD WAS A BIT LATE IN THE GAME WHEN IT
LAUNCHED ITS SUBSCRIPTION STREAMING OPTION IN
THE UNITED STATES LAST MONTH.

3. NOW, THE BERLIN COMPANY HEADS OVERSEAS TO THE
UNITED KINGDOM AND IRELAND.
SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL

4. SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL
AT £9.99 / €9.99 PER MONTH
AFTER A 30-DAY TRIAL, THE
AD-FREE SERVICE COMES
WITH 125 MILLION TRACKS
FROM 12 MILLION ARTISTS.

5. SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL
THE MOVE COMES AS NO SURPRISE
AFTER THE COMPANY ANNOUNCED IT
WOULD EXTEND ITS AGREEMENT WITH
SONY/ATV MUSIC.
STARTING IN THE U.K. AND IRELAND,
THE COMPANY HAS PLANS FOR
INTERNATIONAL DOMINATION THOUGH
THE DATE IS TBD.
THE PIVOT HAS BEEN A LONG TIME
COMING AS SOUNDCLOUD HAS BEEN
SLOWLY INKING DEALS WITH
ROYALTY-COLLECTORS WORLDWIDE.

6. SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL
YESTERDAY’S LAUNCH IN THE
UNITED KINGDOM & IRELAND
WAS DUE IN PART TO A
SETTLEMENT STRUCK
BETWEEN SOUNDCLOUD AND
THE PERFORMING RIGHTS
SOCIETY (PRS), A U.K. MUSIC
LICENSING ENTITY WHICH
HAD FILED LEGAL ACTION
AGAINST SOUNDCLOUD LAST
SUMMER.

7. THE SETTLEMENT LED TO PRS DROPPING THE
CHARGES THAT SOUNDCLOUD HAD FAILED TO
PAY ROYALTIES FOR MUSIC THEY HOSTED.
SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL

8. SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL
WHAT SEPARATES SOUNDCLOUD FROM OTHER STREAMING
SERVICES LIKE SPOTIFY IS THE ABILITY FOR ANYONE TO
UPLOAD THEIR OWN MEDIA ONTO THE CLOUD TO ESTABLISH
ENGAGEMENT.

9. SINCE ITS FOUNDING
IN 2007, THE COMPANY
CURRENTLY HAS 175
MILLION MONTHLY
FANS.
SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL

10. WITH NEW POTENTIAL
LISTENERS COMING FROM
OUTSIDE THE U.S. WILL
MOST LIKELY SEE A SPIKE
IN MORE FREE AND PAID
SUBSCRIBERS.
SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL

11. “WE ARE STARTING THIS [SUBSCRIPTION] WITH A
FOCUS ON THE LARGE AUDIENCE WE ALREADY HAVE.
IT’S A GLOBAL PLATFORM WITH HUGE GLOBAL
REACH, AND WE WANT TO TAKE THIS TO AS MANY
COUNTRIES AS WE CAN, AS FAST AS WE CAN.”
Eric Wahlforss, Co-founder of SoundCloud
SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL

12. THE SERVICE WAS INTRODUCED
TO THE UNITED STATES FIRST
NOT AS BETA TESTING BUT
BECAUSE THE STATES,
CONTINUED WAHLFORSS, IS
THE “[...] HARDEST MARKET TO
LAUNCH; IT’S OUR BIGGEST
MARKET, TOO.”
SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL

13. “AND IN MANY WAYS IT SETS
THE PRECEDENT FOR THE
REST OF THE WORLD. A LOT
OF THE FRAMEWORKS THAT
WERE SET WERE GLOBAL
FRAMEWORKS, AND A LOT OF
THE BIGGEST LABELS HAVE A
BIG INFLUENCE OVER OTHER
MARKETS.”
SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL

14. SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL
THOUGH THE TARDY STREAMING
MUSIC SERVICE OFFERINGS
WILL FACE STIFF COMPETITION,
THEY ARE CONFIDENT THEY WILL
BE A VIABLE CONTENDER WITH
THEIR ROLODEX OF ARTISTS AND
COMPELLING USER-UPLOADED
CONTENT, WHICH THE USER CAN
DECIDE CAN GO ON THE FREE OR
PAID SUBSCRIPTION SERVICE.

15. SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL
WAHLFORSS ADDS, “IT’S ALL
OF THE BIG ARTISTS, AND
IT’S MORE OF THE
ESTABLISHED ARTISTS
REPERTOIRE THAN WHAT YOU
WOULD HAVE ON SPOTIFY,
AND THE REASON IS SIMPLE:
WE GIVE ALL THE POWER TO
THE ARTISTS AND THE
RIGHTS HOLDERS.”

16. SCALING SOUNDCLOUD
IS AN EVOLUTION LONG
IN THE MAKING BUT ONE
WITH THE POTENTIAL TO
GO HEAD-TO-HEAD WITH
GIANTS APPLE, GOOGLE,
AND SPOTIFY.
SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL

17. SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL
AS WE HEAD FURTHER INTO
2016 AND THE COMPANY
CONTINUES TO ROLL OUT TO
MORE COUNTRIES, THOSE IN
THE INDUSTRY WILL KEEP A
SHARP EYE ON WHERE THIS
CONTENDER WILL GO.

18. FOR THOSE WHO OPT NOT
TO PAY, THE FREE SERVICE
WHICH INCLUDES ADS
WILL REMAIN INTACT.
SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL

19. SOUNDCLOUD MUSIC SUBSCRIPTION GOES INTERNATIONAL
SOURCE:
▸ http://venturebeat.com/2016/05/02/soundclouds-music-subscription-goes-
international-first-stop-the-u-k-and-ireland/

20. LARRYSCHEINFELD.NET
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