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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS
Via Ceccano,2
81100 Caserta ,Italy
We offer
a fantastic mix of know how and long experience in the market sector
Tailor-made strategies for each individual business
Special attention to local products and services
TRY AND BUY
SICAL EVIDENCE PLACE PEOPLEPRICEPRODUCT PROCESS PROMOTION PHYSICALEVIDENCE PLACE
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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS
Our business organisation
SICAL EVIDENCE PLACE PEOPLEPRICEPRODUCT PROCESS PROMOTION PHYSICALEVIDENCE PLACE
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Managing Director
Roberta Ambrogi
Sales and Customer Care
Department
Sara Rago
Marketing and
AdvertisingDepartment
Francesco De Gennaro
Personnel Department
Walter Urbano
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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS
Via Ceccano,2
81100 Caserta ,Italy
Having a website, an email address, a phone number or a profile on some social network may
not be enough!
We can help you identify the right strategy!
We provide
Blog articles, posters , ebooks, brochures,videos, case studies, social media messages, emails,
leaflets, infographics, and...many more!
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The media we employ vary.They are specifically based on your requiremnts
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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS
Via Ceccano,2
81100 Caserta ,Italy
We will guide you
STEP BY STEP
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•Market analysis
• Trends,Problems,Market sizing...
II
•Service strategy
• InnovationPrice,Business,Plan...
III
•Service Planning
• Buyers,packaging,Sales channels...
IV
•Advertising
• Support tools,Presentations,Events...
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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS
Via Ceccano,2
81100 Caserta ,Italy
With
Enphasison
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Place (Retail-Wholesale-Internet-
Distribution channel)
Price(Penetration-Cost-plus
etc.)
Promotion(advertising,Mailing,Leaflets,
Brochures,Special offers,etc.)
People(Customers,Management,
Employees etc.)
Product (Quality
,Packaging,Branding,Conenience etc.)
Physical environment (Facilities,Confort
etc.)Process (How are services
consumed?)
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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS
Via Ceccano,2
81100 Caserta ,Italy
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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS
Via Ceccano,2
81100 Caserta ,Italy
The EU cheese market is is known worldwide and covers a huge area.Its growth can still be considered
stable.
Cheese export is a successful business as high quality European cheese is bought despite its
costs.Nowadays this market is more problematic due to competition and market saturation.
As a consequence ,producers are trying to widen and consolidate their business covering larger areas
and adding services.
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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS
Via Ceccano,2
81100 Caserta ,Italy
We are expert
in
Strategies for cheese companies
We can help you revisit your traditional business schemes by:
helping you identify markets outside Italy/Europe suggesting export solution;
suggesting ways of using your products (presenting them through recipes , other ingredients for traditional dishes) ;
helping you differentiate your product from its competitors ( lower cost, higher quality etc. that is what you have that competitors don’t);
focusing on efficiency in marketing;
going a step further , if you need it, suggesting ideas for secondary processing.
Remember :
The quality of food is strictly linked to raw materials and on the quality of transport, storage and sale !
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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS
Via Ceccano,2
81100 Caserta ,Italy
One first task
Promoting cheeses with centuries of cheese-making history behind it.
Promotion of
Mozzarella di Bufala Campana DOP
Mozzarella di Bufala Campana PDO
Produced in Campania-in the provincesof Caserta and Salerno
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PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE
TRY AND BUY
Mozzarella cheese :a secular tradition
That's > > >
See : www.mozzarelladop.it/
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It's
fresh
It's white It's mild
It's
delicate
It's slightly
salty
It's
ductile
It's
moisty
It's millky
It's
good:fresh
or melted!
It's
perfect
with
Tomatoes
Basil
Pasta
Pizza

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  • 1. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y S I PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS Via Ceccano,2 81100 Caserta ,Italy We offer a fantastic mix of know how and long experience in the market sector Tailor-made strategies for each individual business Special attention to local products and services TRY AND BUY SICAL EVIDENCE PLACE PEOPLEPRICEPRODUCT PROCESS PROMOTION PHYSICALEVIDENCE PLACE P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L A C Business
  • 2. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y S PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS Our business organisation SICAL EVIDENCE PLACE PEOPLEPRICEPRODUCT PROCESS PROMOTION PHYSICALEVIDENCE PLACE P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L A Managing Director Roberta Ambrogi Sales and Customer Care Department Sara Rago Marketing and AdvertisingDepartment Francesco De Gennaro Personnel Department Walter Urbano
  • 3. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y S PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS Via Ceccano,2 81100 Caserta ,Italy Having a website, an email address, a phone number or a profile on some social network may not be enough! We can help you identify the right strategy! We provide Blog articles, posters , ebooks, brochures,videos, case studies, social media messages, emails, leaflets, infographics, and...many more! P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L A The media we employ vary.They are specifically based on your requiremnts
  • 4. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS Via Ceccano,2 81100 Caserta ,Italy We will guide you STEP BY STEP P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L I •Market analysis • Trends,Problems,Market sizing... II •Service strategy • InnovationPrice,Business,Plan... III •Service Planning • Buyers,packaging,Sales channels... IV •Advertising • Support tools,Presentations,Events...
  • 5. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y S PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS Via Ceccano,2 81100 Caserta ,Italy With Enphasison P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L A Place (Retail-Wholesale-Internet- Distribution channel) Price(Penetration-Cost-plus etc.) Promotion(advertising,Mailing,Leaflets, Brochures,Special offers,etc.) People(Customers,Management, Employees etc.) Product (Quality ,Packaging,Branding,Conenience etc.) Physical environment (Facilities,Confort etc.)Process (How are services consumed?)
  • 6. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y S PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS Via Ceccano,2 81100 Caserta ,Italy P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L A
  • 7. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS Via Ceccano,2 81100 Caserta ,Italy The EU cheese market is is known worldwide and covers a huge area.Its growth can still be considered stable. Cheese export is a successful business as high quality European cheese is bought despite its costs.Nowadays this market is more problematic due to competition and market saturation. As a consequence ,producers are trying to widen and consolidate their business covering larger areas and adding services. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L
  • 8. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS Via Ceccano,2 81100 Caserta ,Italy We are expert in Strategies for cheese companies We can help you revisit your traditional business schemes by: helping you identify markets outside Italy/Europe suggesting export solution; suggesting ways of using your products (presenting them through recipes , other ingredients for traditional dishes) ; helping you differentiate your product from its competitors ( lower cost, higher quality etc. that is what you have that competitors don’t); focusing on efficiency in marketing; going a step further , if you need it, suggesting ideas for secondary processing. Remember : The quality of food is strictly linked to raw materials and on the quality of transport, storage and sale ! P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L
  • 9. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y S PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE PEOPLE PLACE PRODUCT PRICE PROCESS Via Ceccano,2 81100 Caserta ,Italy One first task Promoting cheeses with centuries of cheese-making history behind it. Promotion of Mozzarella di Bufala Campana DOP Mozzarella di Bufala Campana PDO Produced in Campania-in the provincesof Caserta and Salerno P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L A
  • 10. P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P H Y S PEOPLE PLACE PRODUCT PRICE PROCESS PROMOTION PHYSICAL EVIDENCE TRY AND BUY Mozzarella cheese :a secular tradition That's > > > See : www.mozzarelladop.it/ P L A C E P E O P L E P R I C E P R O D U C T P R O C E S S P R O M O T I O N P L A It's fresh It's white It's mild It's delicate It's slightly salty It's ductile It's moisty It's millky It's good:fresh or melted! It's perfect with Tomatoes Basil Pasta Pizza