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OUR ADDED VALUE & M&A TRENDS
IN THE FOOD & BEVERAGE SECTOR
BUY SIDE – FUNDRAISING – SELL SIDE
AUGUST 2023
2
P R I V A T E & C O N F I D E N T I A L
TABLE OF CONTENT
I. Market trends in the F&B sector 03
III. Our expertise, added-value & methodology in the F&B sector 12
IV. About GEREJE Corporate Finance 25
II. M&A trends in the F&B sector 07
MARKET TRENDS IN
THE F&B SECTOR
I
4
P R I V A T E & C O N F I D E N T I A L
5 839
7 526
8 638
11 980
-
2 000
4 000
6 000
8 000
10 000
12 000
14 000
2020 2023 2025 2030
F&B MARKET AND KEY TRENDS
Sources : Forward Fooding, The Beet, The Business Research Company, Innova Market Insights study
Plant-based alternatives segment is growing
▪ CAGR of 13% (2022-2030) to reach $20bn by 2030 (vs. $7.4bn in 2022)
The rise of alternative proteins
▪ $5bn raised in 2021 (+60% vs 2020)
Public awareness on the health effects
▪ Plant-based alternative segment + 13% vs. retail food market +2%
▪ Health and environmental issues continue to drive consumer choice
Global F&B industry market size (in $bn)
2020-2030
DigitalFoodLab projected €900m of investments in 2022 for French FoodTech companies (+43% vs.2020).
In the coming years the investments will be focused on 1) the plant-based alternatives, 2) omnichannel food, 3)
personalized food and 4) in Agtech, given that:
5
P R I V A T E & C O N F I D E N T I A L
MUTATION OF THE SECTOR : DIGITALIZATION [1/2]
Sources : Digital Silk, Just Search, Emergen Research
Acceleration of e-commerce
▪ Global F&B e-commerce = CAGR of 22% (2022-2026)
Social Media & online reviews to increase
visibility & sales
▪ F&B brands dominate Twitter with 32% share of tweets
▪ 91% of users say that positive online reviews impact their choices
AI technologies and real-time analytics play
key roles
▪ 45% CAGR (2021-2026): $3bn in 2020 vs. $30bn by 2026
6%
7%
10%
12.5%
17%
24%
0%
5%
10%
15%
20%
25%
Online Food
Delivery
Online Grocery
Service
OTT &
Convenience
Service
2021 2030
The weight of technology in the F&B
revenue market (2021 vs 2030)
6
P R I V A T E & C O N F I D E N T I A L Sources : Hungry Venture, Good Seed Ventures, Dealroom.co (Food Tech Report 2021), Malou, Forward Fooding, GEREJE Corporate Finance
124
239
0
50
100
150
200
250
2021 2027
Online food delivery market size worldwide
from 2021 to 2027 (in $bn)
MUTATION OF THE SECTOR : FOOD DELIVERY [2/2]
More consumers on apps
▪ +25% of new users of online food delivery (2022 vs 2021)
More sellers on apps
▪ Dark kitchens are growing +25% per year (since 2018)
▪ Planning capacity for online deliveries has increased by 200% in 2021 (vs.
2019)
Food delivery growth is faster than onsite ordering
▪ Since 2014, digital orders for food have been growing at X3 the rate of
onsite ordering
▪ 67% of amounts raised by FrenchFood in 2021 went to food delivery
startups
M&A TRENDS IN THE
F&B SECTOR
II
8
P R I V A T E & C O N F I D E N T I A L
M&A TRENDS – VALUATION METRICS
Company Size
▪ The largest the company, the higher the multiple with key thresholds (10M revenue;
50M revenue; 100M revenue…)
Profitability
▪ EBITDA margin compared to peers may be the most important comparison criteria
when the companies’ sizes are similar
Market position
▪ A leading position within a local market improves a valuation multiple, on the other
hand, a mid-tier position will drive a lower valuation.
Within the same sector, valuation multiples vary according to the size, profitability, and market
positioning of the company
9
P R I V A T E & C O N F I D E N T I A L
TEV/EBITDA
Target
Buyers
Transaction
Value
€90m €10.8m €12m €80m €25m
Information
Hilton Food Group (UK): a
leading multi-protein producer
Foppen (NL): smoked salmon
producer
Ewalco (Sweden): Raw
ingredients supplier in food
and animal feed industry
Pastas Gallo (Spain): a pasta
products producer
Ta-tung (Spain): a pre-cooked
Asian food producer
Flagstone Foods (US): the
Snack Division of TreeHouse
Foods, a leading producer and
supplier of private label
packaged F&B
Capuzzo & Frubella (Italy):
fruits & vegetables processing
companies
Date Dec. 2021 Jun. 2021 Jul. 2020 Jul. 2019 Apr. 2019
Learn more here here here here here
9,0x
7,1x
6,0x
3,7x
5,6x
RECENT TRANSACTIONS [1/3]
Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
10
P R I V A T E & C O N F I D E N T I A L
TEV/EBITDA
Target
Buyers
Transaction
Value
$150m €190m €80m $30m €500m €40m
Information
Enoitalia (IT): a global
leader of Italian wine
Natra (ES): chocolate
manufacturer
La Galvanina (IT): mineral
water and organic drinks
company
Purple Carrot (US): a
plant-based meal delivery
provider
Grupo Iberconsa (ES): an
Argentine red shrimp and
frozen hake business
Lily O’Brien’s (Ireland):
chocolate manufacturer
Date June 2021 July 2019 June 2019 May 2019 March 2019 January 2018
Learn more here here here here here here
8,9x
5,5x
8,0x 8,0x
5,3x
5,7x
RECENT TRANSACTIONS [2/3]
Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
11
P R I V A T E & C O N F I D E N T I A L
Date Buyers Target
Transaction
Value
Information
Learn
More
Apr.
2022
-
Herbarom (FR): essential oils and food
supplements specialist
Rodael (FR): pharmaceutical laboratory
here
Apr.
2022
€26.5m
Umiami (FR): producer of 100% vegetable-based
poultry fillets
here
Apr.
2022
€3.5m
Hubcycle (FR): transforms today's waste into
tomorrow's food
here
Jan.
2022
€130m Deliverect (FR) : online order management here
Dec.
2021
€25m
La belle vie (FR): foodtech start-up in home
delivery delicatessen
here
Source Mergermarket, Fusacq, GCF Research, MBA Capital Click on the logo to access the website
RECENT TRANSACTIONS [3/3]
OUR EXPERTISE &
ADDED-VALUE
III
13
P R I V A T E & C O N F I D E N T I A L
OUR EXPERTISE & ADDED VALUE [1/2]
We have a solid track record in the F&B industry. We have a direct access to > 530
companies in this specific sector in Europe, Asia, and internationally
1. Our Expertise & Experience in the F&B sector
Our multicultural teams with our own offices in Europe and in Asia (Paris, Singapore,
Geneva, Lyon, Nantes, Vienna, Lisbon, Munich), and our partners in the Middle East, Africa
and the US
2. Our International presence
Entrepreneurs close to Entrepreneurs = reactivity & adaptability
3. Our “entrepreneurial” culture
Privileged access to > 600 investors (Cap development funds, VC, debt funds, Family
Offices), with a specific interest in the F&B industry
4. Our Privileged access to Strategic & Financial Investors
14
P R I V A T E & C O N F I D E N T I A L
We prefer to act over the long term as partners alongside business leaders
5. Advisor & Partner
With over 80 closings between 2016 & 2022, GEREJE is No. 1 & No. 2 between 2016 & 2021 in
the Advisory Fusacq ranking – Corporate banking fundraising rankings in France
6. Our Track-Record
Our expertise in structuring complex operations : Earn-Out, Management Buy-Out, Owner
Buy-Out, Joint Venture…
7. Our Expertise in complex structuring
We work with no conflict of interests and ensure confidentiality & discretion
8. Our independence
OUR EXPERTISE & ADDED VALUE [2/2]
15
P R I V A T E & C O N F I D E N T I A L
Small Cap companies
~120 companies in Europe, Asia and Worldwide -
listed in our proprietary data base
Mid Cap companies
~300 companies in Europe, Asia and Worldwide -
listed in our proprietary data base
● ● ●
OUR DIRECT ACCESS TO STRATEGIC PLAYERS
16
P R I V A T E & C O N F I D E N T I A L
Financial Investors
~700 investors (PE, VC, CVC, Family Offices, etc.)
with a specific interest in the sector - listed in our
proprietary data base
OUR DIRECT ACCESS TO POTENTIAL INVESTORS
B VALUE
INVEST
Strategic investors
~100 strategic investors - listed in our proprietary
data base
● ● ●
FOOD
INVEST
17
P R I V A T E & C O N F I D E N T I A L 17
Fabrice LOMBARDO
Founder & CEO of GEREJE Corporate Finance
Expertise at the international level, in Europe, Asia (especially ASEAN), Middle East & Africa, in
GEREJE’s 8 key sectors
Education:
BBA at Oxford Brookes Université, Grenoble Business School, Executive MBA at ESSEC, SFAF
Certified
Key Points:
● + 12 years in Business Dev. (multinationals) ● Creation of GEREJE: 2008 ● +100 deals closed
OUR EXPERTISE IN THE F&B SECTOR [1/2]
EXPERIENCE & EXPERTISE
➢ + 15 years in M&A consulting for SMID & Large Caps
➢ Buy-Side Mandate & Sell-Side Mandate
➢ Fundraisings (Equity / Debt)
➢ Valuation & Structuring
➢ Speaker & Lecturer at ESSEC Paris, EGE, EDC Paris BS
➢ Specific expertise in F&B
▪ Alain Milliat, DANONE, LACTALIS, Château d’Esclans,
KATRINA Group, etc.
18
P R I V A T E & C O N F I D E N T I A L 18
OUR EXPERTISE IN THE F&B SECTOR [2/2]
Olivier JOB
Senior Advisor at GEREJE Corporate Finance, Lyon
Expertise in the luxury/F&B/tourism industry, in France and internationally
Key Points:
● + 30 years of experience in luxury industry
● + 15 partnerships created
● Founder of LUXURY.CX
EXPERIENCE & EXPERTISE
➢ Creation of partnerships in the F&B & Luxury industry
➢ Franchises, Licences, Transfer of companies’ know-how
➢ Fundraisings
➢ Business Development
➢ Event/Brand Management
➢ Marketing Strategy
➢ Consultant in F&B
▪ Wine & Business Club, Escoffier Ritz Paris, Le Cordon
Bleu, The Bubble Lounge Champagne, Sopexa, etc.
19
P R I V A T E & C O N F I D E N T I A L
OUR TRACK RECORD IN THE F&B SECTOR
20
P R I V A T E & C O N F I D E N T I A L
OUR BUY-SIDE METHODOLOGY
Option: Preparation of a "Long-List" of
potential targets in the targeted sector
and geographical area and ranking them
in order of interest and according to M&A
criteria (sales, EBITDA, etc.)
Initiate contact between GEREJE and the
target(s) (without giving the name of the
client) to validate their actionability
Meeting between GEREJE and the client
to select a short list of targets to be
approached in phase 2
Assist our client in the final Due
Diligence
Optimize the discussions between all
involved parties: legal, audit,
accounting…
Advise on the best strategy and tactic
for final negotiations with the target(s)
until closing.
Assist in the drafting & proof-reading of
final contracts.
Drafting & negotiation of a Letter of
Intent (LOI)
Management of client’s questions &
requests (Q&A)
Optimize the negotiations with the
target
Advise on the best structuring (equity /
debt / mix) in the interest of the
shareholders
Option : Preparation of a strategic and
financial note (detailed profile of the
target) for the client
Signing of the Letter of Intent (LOI)
Signing of a Reciprocal Confidentiality
Agreement (RCA).
Meeting between the target and the client
to confirm the strategic fit and the mutual
willingness to enter negotiations
Phase 1 – 1 to 3 months
Market Screening & Preliminary
Approach
Phase 2 – 4 to 9 months
Maximization of Negotiations –
Signing of LOI
Phase 3 – 2 to 4 months
Final DD – Offer – Optimization of the
Closing
21
P R I V A T E & C O N F I D E N T I A L
DEFINE clear & ambitious strategies for yourself & the
potential target
1
2
BE PROACTIVE: approach actionable and specific targets
→ value creation
3
TIME is the essence: giving rhythm by respecting a
structured process
4
COMMUNICATION: take the time to explain every step
until the closing
1
2
3
4
BUY-SIDE BEST PRACTICES [1/2]
22
P R I V A T E & C O N F I D E N T I A L
BUY-SIDE BEST PRACTICES [2/2]
OPTIMIZE the structuring to align the interests regarding
valuation
5
THINK about the forward value by working on a joint business
model
6
ANTICIPATE tax and legal issues (shareholders' agreement)
7
ANTICIPATE the cultural differences (cross border)
8
23
P R I V A T E & C O N F I D E N T I A L
OUR TAILOR-MADE FUNDRAISING & SELL-SIDE PROCESS
Phase 1 – 1 to 2 months
Preparation phase
Financial analysis (past results and
business plan)
Analysis of possible structuring schemes
(equity/debt/mix)
Set-up of an electronic dataroom
Blind Teaser online on our web
platform
In order to optimize the process, it is essential to prepare the project seriously, explain the use of the
funds and demonstrate the positive impact on turnover and margins
Phase 2 – 2 to 6 months
Selection, teasing and approach of
investors - Maximization of
negotiations
Identification of candidates (”long list”)
Checking of candidates’ seriousness, e-
NDA signing, transmission of
documents
Management and optimization of
negotiations with a ”short list” of
qualified candidates
Phase 3 – 1 to 2 months
Closing optimization
Optimize the discussions between all
involved parties, in particular, legal &
audit advisors of both parties
Supervision of financial audits (option)
Advise on strategy and tactics for final
negotiations
Prepare a Strategic & Financial Note for
investors
Negotiation and signature of the Letter
of Intent (LOI), including all the key
terms of the deal
Transition to phase 2 after mutual consent
Valuation report for business owner(s)
Approach of candidates with a 100%
digitalized process
Set-up of a calendar & deadlines
Advise on the different structuring
schemes (earn out) and final review of
the documents in a M&A point of view
Prepare the executive managers for the
negotiations with the investors in Phase 2
24
P R I V A T E & C O N F I D E N T I A L
DIFFERENT TYPE OF INVESTORS
Strategic and financial investors have different investment criteria and objectives involving
different sales strategies and structuring scenarios themselves
• Strategic investors are often competitors, suppliers or customers of the target.
• Their objective is to identify companies whose products or services can be integrated in synergy with their
existing portfolio or gain market share, in order to create long-term value for their shareholders.
• The main driver of the acquisition is strategic (vs. rapid return on investment). These buyers may also be
unconnected to the target and seek to expand in its market to diversify their revenue sources.
Strategic
investors
• Financial investors/buyers include private equity firms, hedge funds, family offices ...
• These players make investments in companies and achieve a return on investment within 5-7 years with a
sale or IPO.
• Some Family Offices have an unlimited time horizon and can invest large sums of money to support the
growth of the business at all stages of its development.
Financial
investors
These buyers have fundamentally different objectives, so the way they will approach
the activities of the targets in an M&A process will differ considerably.
ABOUT GEREJE
CORPORATE FINANCE
IV
26
P R I V A T E & C O N F I D E N T I A L
THE “GEREJE” PHILOSOPHY
In the 13th century, the Emperor Kublai Khan awarded
Marco Polo a gold tablet in the form of a long piece of
currency named « GEREGE » along with a password,
which ensured numerous privileges to the beholder.
With this golden passport, Marco Polo obtained all
necessary protections, supplies and assistance which
included horses, food and equipment for his safe return to
Venice accompanied by his immense fortune.
The GEREJE, first diplomatic passport,
ensuring safe and secure cross border
transactions, is a powerful symbol
matching perfectly our mission and goals
GEREJE team members share a common
passion in dealing with cross border
transactions and are united around the
GEREJE symbol reflecting our mind set as well
as our working philosophy.
27
P R I V A T E & C O N F I D E N T I A L
OUR WORLDWIDE REACH
We are an independent M&A firm with an “entrepreneurial” culture, providing both strategic and financial
advisory services, composed of a multidisciplinary team based between Europe & Asia
Our Corporate Film
EUROPE
▪ Paris
▪ Lyon
▪ Geneva
▪ Nantes
▪ Vienna
▪ Lisbon
▪ Munich
ASIA
▪ Singapore
▪ Hong-Kong
EUROPE
MOYEN-ORIENT
ASIE
28
P R I V A T E & C O N F I D E N T I A L
EXECUTION TEAM ENSURING THE QUALITY OF THE DOCUMENTS
Fabrice LOMBARDO
Founder & CEO
Antoine ALEMANY
Partner, Lisbon
Clarisse SUN
M&A Associate, Paris
Laurent GOBINET
Partner, Nantes
Hugo MONNET
M&A Vice President, Lyon
Servais MICOLOT
Partner, Geneva
Jeff CZELUSTA
M&A Director, Munich
Hannah DERENBACH
M&A Analyst, Paris
29
P R I V A T E & C O N F I D E N T I A L
SENIORS BRINGING SECTOR & GEOGRAPHIC EXPERTISES
François LAURENT
Senior Advisor, Hong-Kong
Olivier JOB
Senior Advisor, Lyon
Jean de MORAS
Senior Advisor, Paris
Arnaud BEASSE
Senior Advisor, Vienna
Maurice LAM
Executive Director, Singapore
Gregory LAM
M&A Vice President, Singapore
Bertrand LAM
Partner, Singapore
30
P R I V A T E & C O N F I D E N T I A L
Partial or Total Sell mandate
Managing and Optimizing a sell process, leveraging on
our structuring experience, valuation expertise &
international network to maximize the transaction price.
Using every financial tool to align the interests of all
parties.
OUR SERVICES
The quality of our services relies
in our 100% in-house team
enabling us to manage the
entire transaction process,
thereby ensuring efficiency,
confidentiality and tangible
results
Buy mandate / Acquisition / Joint Ventures
Optimizing external cross-borders expansion strategies.
Global Knowhow, Local Approach
Strategic Advisory – Business Consultancy
The experience and operational know-how of the senior
team allows us to optimize the development strategies of
companies and thus facilitate the management of
corporate finance issues (Fundraising or acquisition)
Fund raising mandate & IPO – Capital development
Structure a solid & realistic business plan in order to
maximize the valuation forward and raise the capital
needed (Equity, Debt, Convertible Shares).
Local Markets Approach and Implementation Assistance
for IPO to maximize forward value & optimize
Transaction Structuring
31
P R I V A T E & C O N F I D E N T I A L
OUR PROVEN METHODOLOGY
GEREJE is recognized for the quality of its documents (strategic & financial analysis) based on personalized execution, enhanced
by a multidisciplinary team acting under one hat !
Execution
Excellence
Each assignment is managed by
one Team leader to optimize the process
We rely on our own proprietary
research
Our mandates are on an exclusivity basis
only, including fixed and success fee
Our mandates are tailor-made
We manage 100% of the Transaction
coordinating the process
We deliver regular reports to optimize
the momentum
Our digital platform allows us to have constant
access to all the necessary information
32
P R I V A T E & C O N F I D E N T I A L
OUR REFERENCES– SMID & LARGE CAP
Click on the logo to access the website.
33
P R I V A T E & C O N F I D E N T I A L
OUR STRONG NETWORK OF PARTNERS
Our solid network of partners in Europe and Asia enable us to get qualified, updated information in order to
accompany our clients and create value.
EUROPE
Access to +1,100 Family Offices
+150 banks & private bankers
+100 law firms
ASIA
Access to +700 Family Offices
+200 banks & private bankers
+150 law firms
Partnership signed with Business France (website) in 2021
Coverage of 110 countries, offering a direct access to
international investors
34
P R I V A T E & C O N F I D E N T I A L
TESTIMONIES
In this complicated economic
environment, the support and
involvement of the GEREJE teams
were key to the success of the
project.
Mr. François-
Denis POITRINAL
Founder & CEO
Thank you for the excellent work
done by the GEREJE team.
Mr. Kaci KÉBAÏLI
Founder & Chairman
GEREJE supported us successfully &
diligently in structuring our
fundraising process so we can keep
control of our company, They did a
great job at finding the right
investors for our projects!
Mr. Francois
CHABANIAN
Founder & CEO
In this complicated economic context,
the support and involvement of the
GEREJE teams were key elements in
the success of the operation
Mr. Guillaume
RAGUET
CEO
*click on a logo to access the website
35
P R I V A T E & C O N F I D E N T I A L
BIBLIOGRAPHY
Articles
Surveys
EHL Insights - Top 10 Trends in the F&B Industry
EY - Retour sur le secteur de l'alimentation et des boissons
Allens - M&A trends in the food and beverage sector
Common Thread - The Digital Future of Consumables in the Ecommerce World
Brandwatch - Trends in the F&B Industry for 2022
Emergen Research - Food Tech Market
Agritech and Foodtech towards new French unicorns
The trends of the food industry
Roadmap for innovation, digitalisation and investment
What are the major challenges of the food industry in 2023 ?
WTW - Global Food & Beverage Survey Report
TriStar - Food and Beverage Industry Overview
Comment nourrit-on le monde aujourd'hui?
KPMG - Covid-19 : Food & Beverage Sector Dynamics
Deloitte - Impact on food & beverage consumer products companies
Dealroom - The State of European Food Tech 2021
DISCLAIMER This presentation is being distributed against the signature of a Non-Disclosure Agreement and is strictly confidential.
This presentation may not be reproduced, summarized or disclosed, in whole or in part, without the prior written authorization of GCF, and by accepting this presentation you hereby agree to be bound by
the restrictions contained herein.
This presentation is based on publicly available information and/or data provided by GCF’s client which have not been independently verified by GCF. Any estimates and projections contained herein
involve significant elements of subjective judgment and analysis, which may or may not be correct. Neither GCF nor any of its affiliates, or any of its direct or indirect shareholders, or any of its or their
respective members, employees or agents provides any guarantee or warranty (express or implied) or assumes any responsibility with respect to the authenticity, origin, validity, accuracy or
completeness of the information and data contained herein or assumes any obligation for damages, losses or costs (including, without limitation, any direct or consequential losses) resulting from any
errors or omissions in this presentation.
This presentation was prepared by GCF (GEREJE Corporate Finance) exclusively in the framework of an agreement for the benefit of its clients in connection with the possible Transaction. GCF has duly
and professionally challenged all information & data provided by our clients, including past & existing figures, assumptions of the Business Plan as well as the professionalism of the management team/
shareholders.
The economic valuations and proposed deal structuring contained in this presentation are fair and based on current market practices, which may change significantly over a short period of time.
Changes and events occurring after the date hereof may, therefore, affect the validity of the information contained in this presentation and GCF assumes no obligation to update and/or revise this
presentation or the information and data upon which it has been based.
GCF designates the companies, whilst legally they are independent entities, sharing GCF corporate identity, logo, documents, working methodology & ethical rules. All GCF offices are working as an
integrated group of companies under the governance of a written agreement for the interest of the clients. GCF legal entities are privately owned and independent structures.
GEREJE Advisory Asia Pte Ltd (Singapore) is MAS (Monetary Authority of Singapore) Exempt Corporate Finance Advisor
© Copyright 2023 GEREJE Corporate Finance. All rights reserved
More information at:
www.gerejecorpfinance.com

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2. GCF - Our added value in F&B sector - 0823 .pdf

  • 1. OUR ADDED VALUE & M&A TRENDS IN THE FOOD & BEVERAGE SECTOR BUY SIDE – FUNDRAISING – SELL SIDE AUGUST 2023
  • 2. 2 P R I V A T E & C O N F I D E N T I A L TABLE OF CONTENT I. Market trends in the F&B sector 03 III. Our expertise, added-value & methodology in the F&B sector 12 IV. About GEREJE Corporate Finance 25 II. M&A trends in the F&B sector 07
  • 3. MARKET TRENDS IN THE F&B SECTOR I
  • 4. 4 P R I V A T E & C O N F I D E N T I A L 5 839 7 526 8 638 11 980 - 2 000 4 000 6 000 8 000 10 000 12 000 14 000 2020 2023 2025 2030 F&B MARKET AND KEY TRENDS Sources : Forward Fooding, The Beet, The Business Research Company, Innova Market Insights study Plant-based alternatives segment is growing ▪ CAGR of 13% (2022-2030) to reach $20bn by 2030 (vs. $7.4bn in 2022) The rise of alternative proteins ▪ $5bn raised in 2021 (+60% vs 2020) Public awareness on the health effects ▪ Plant-based alternative segment + 13% vs. retail food market +2% ▪ Health and environmental issues continue to drive consumer choice Global F&B industry market size (in $bn) 2020-2030 DigitalFoodLab projected €900m of investments in 2022 for French FoodTech companies (+43% vs.2020). In the coming years the investments will be focused on 1) the plant-based alternatives, 2) omnichannel food, 3) personalized food and 4) in Agtech, given that:
  • 5. 5 P R I V A T E & C O N F I D E N T I A L MUTATION OF THE SECTOR : DIGITALIZATION [1/2] Sources : Digital Silk, Just Search, Emergen Research Acceleration of e-commerce ▪ Global F&B e-commerce = CAGR of 22% (2022-2026) Social Media & online reviews to increase visibility & sales ▪ F&B brands dominate Twitter with 32% share of tweets ▪ 91% of users say that positive online reviews impact their choices AI technologies and real-time analytics play key roles ▪ 45% CAGR (2021-2026): $3bn in 2020 vs. $30bn by 2026 6% 7% 10% 12.5% 17% 24% 0% 5% 10% 15% 20% 25% Online Food Delivery Online Grocery Service OTT & Convenience Service 2021 2030 The weight of technology in the F&B revenue market (2021 vs 2030)
  • 6. 6 P R I V A T E & C O N F I D E N T I A L Sources : Hungry Venture, Good Seed Ventures, Dealroom.co (Food Tech Report 2021), Malou, Forward Fooding, GEREJE Corporate Finance 124 239 0 50 100 150 200 250 2021 2027 Online food delivery market size worldwide from 2021 to 2027 (in $bn) MUTATION OF THE SECTOR : FOOD DELIVERY [2/2] More consumers on apps ▪ +25% of new users of online food delivery (2022 vs 2021) More sellers on apps ▪ Dark kitchens are growing +25% per year (since 2018) ▪ Planning capacity for online deliveries has increased by 200% in 2021 (vs. 2019) Food delivery growth is faster than onsite ordering ▪ Since 2014, digital orders for food have been growing at X3 the rate of onsite ordering ▪ 67% of amounts raised by FrenchFood in 2021 went to food delivery startups
  • 7. M&A TRENDS IN THE F&B SECTOR II
  • 8. 8 P R I V A T E & C O N F I D E N T I A L M&A TRENDS – VALUATION METRICS Company Size ▪ The largest the company, the higher the multiple with key thresholds (10M revenue; 50M revenue; 100M revenue…) Profitability ▪ EBITDA margin compared to peers may be the most important comparison criteria when the companies’ sizes are similar Market position ▪ A leading position within a local market improves a valuation multiple, on the other hand, a mid-tier position will drive a lower valuation. Within the same sector, valuation multiples vary according to the size, profitability, and market positioning of the company
  • 9. 9 P R I V A T E & C O N F I D E N T I A L TEV/EBITDA Target Buyers Transaction Value €90m €10.8m €12m €80m €25m Information Hilton Food Group (UK): a leading multi-protein producer Foppen (NL): smoked salmon producer Ewalco (Sweden): Raw ingredients supplier in food and animal feed industry Pastas Gallo (Spain): a pasta products producer Ta-tung (Spain): a pre-cooked Asian food producer Flagstone Foods (US): the Snack Division of TreeHouse Foods, a leading producer and supplier of private label packaged F&B Capuzzo & Frubella (Italy): fruits & vegetables processing companies Date Dec. 2021 Jun. 2021 Jul. 2020 Jul. 2019 Apr. 2019 Learn more here here here here here 9,0x 7,1x 6,0x 3,7x 5,6x RECENT TRANSACTIONS [1/3] Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
  • 10. 10 P R I V A T E & C O N F I D E N T I A L TEV/EBITDA Target Buyers Transaction Value $150m €190m €80m $30m €500m €40m Information Enoitalia (IT): a global leader of Italian wine Natra (ES): chocolate manufacturer La Galvanina (IT): mineral water and organic drinks company Purple Carrot (US): a plant-based meal delivery provider Grupo Iberconsa (ES): an Argentine red shrimp and frozen hake business Lily O’Brien’s (Ireland): chocolate manufacturer Date June 2021 July 2019 June 2019 May 2019 March 2019 January 2018 Learn more here here here here here here 8,9x 5,5x 8,0x 8,0x 5,3x 5,7x RECENT TRANSACTIONS [2/3] Source : Mergermarket, Fusacq, GCF Research Click on the logo to access the website
  • 11. 11 P R I V A T E & C O N F I D E N T I A L Date Buyers Target Transaction Value Information Learn More Apr. 2022 - Herbarom (FR): essential oils and food supplements specialist Rodael (FR): pharmaceutical laboratory here Apr. 2022 €26.5m Umiami (FR): producer of 100% vegetable-based poultry fillets here Apr. 2022 €3.5m Hubcycle (FR): transforms today's waste into tomorrow's food here Jan. 2022 €130m Deliverect (FR) : online order management here Dec. 2021 €25m La belle vie (FR): foodtech start-up in home delivery delicatessen here Source Mergermarket, Fusacq, GCF Research, MBA Capital Click on the logo to access the website RECENT TRANSACTIONS [3/3]
  • 13. 13 P R I V A T E & C O N F I D E N T I A L OUR EXPERTISE & ADDED VALUE [1/2] We have a solid track record in the F&B industry. We have a direct access to > 530 companies in this specific sector in Europe, Asia, and internationally 1. Our Expertise & Experience in the F&B sector Our multicultural teams with our own offices in Europe and in Asia (Paris, Singapore, Geneva, Lyon, Nantes, Vienna, Lisbon, Munich), and our partners in the Middle East, Africa and the US 2. Our International presence Entrepreneurs close to Entrepreneurs = reactivity & adaptability 3. Our “entrepreneurial” culture Privileged access to > 600 investors (Cap development funds, VC, debt funds, Family Offices), with a specific interest in the F&B industry 4. Our Privileged access to Strategic & Financial Investors
  • 14. 14 P R I V A T E & C O N F I D E N T I A L We prefer to act over the long term as partners alongside business leaders 5. Advisor & Partner With over 80 closings between 2016 & 2022, GEREJE is No. 1 & No. 2 between 2016 & 2021 in the Advisory Fusacq ranking – Corporate banking fundraising rankings in France 6. Our Track-Record Our expertise in structuring complex operations : Earn-Out, Management Buy-Out, Owner Buy-Out, Joint Venture… 7. Our Expertise in complex structuring We work with no conflict of interests and ensure confidentiality & discretion 8. Our independence OUR EXPERTISE & ADDED VALUE [2/2]
  • 15. 15 P R I V A T E & C O N F I D E N T I A L Small Cap companies ~120 companies in Europe, Asia and Worldwide - listed in our proprietary data base Mid Cap companies ~300 companies in Europe, Asia and Worldwide - listed in our proprietary data base ● ● ● OUR DIRECT ACCESS TO STRATEGIC PLAYERS
  • 16. 16 P R I V A T E & C O N F I D E N T I A L Financial Investors ~700 investors (PE, VC, CVC, Family Offices, etc.) with a specific interest in the sector - listed in our proprietary data base OUR DIRECT ACCESS TO POTENTIAL INVESTORS B VALUE INVEST Strategic investors ~100 strategic investors - listed in our proprietary data base ● ● ● FOOD INVEST
  • 17. 17 P R I V A T E & C O N F I D E N T I A L 17 Fabrice LOMBARDO Founder & CEO of GEREJE Corporate Finance Expertise at the international level, in Europe, Asia (especially ASEAN), Middle East & Africa, in GEREJE’s 8 key sectors Education: BBA at Oxford Brookes Université, Grenoble Business School, Executive MBA at ESSEC, SFAF Certified Key Points: ● + 12 years in Business Dev. (multinationals) ● Creation of GEREJE: 2008 ● +100 deals closed OUR EXPERTISE IN THE F&B SECTOR [1/2] EXPERIENCE & EXPERTISE ➢ + 15 years in M&A consulting for SMID & Large Caps ➢ Buy-Side Mandate & Sell-Side Mandate ➢ Fundraisings (Equity / Debt) ➢ Valuation & Structuring ➢ Speaker & Lecturer at ESSEC Paris, EGE, EDC Paris BS ➢ Specific expertise in F&B ▪ Alain Milliat, DANONE, LACTALIS, Château d’Esclans, KATRINA Group, etc.
  • 18. 18 P R I V A T E & C O N F I D E N T I A L 18 OUR EXPERTISE IN THE F&B SECTOR [2/2] Olivier JOB Senior Advisor at GEREJE Corporate Finance, Lyon Expertise in the luxury/F&B/tourism industry, in France and internationally Key Points: ● + 30 years of experience in luxury industry ● + 15 partnerships created ● Founder of LUXURY.CX EXPERIENCE & EXPERTISE ➢ Creation of partnerships in the F&B & Luxury industry ➢ Franchises, Licences, Transfer of companies’ know-how ➢ Fundraisings ➢ Business Development ➢ Event/Brand Management ➢ Marketing Strategy ➢ Consultant in F&B ▪ Wine & Business Club, Escoffier Ritz Paris, Le Cordon Bleu, The Bubble Lounge Champagne, Sopexa, etc.
  • 19. 19 P R I V A T E & C O N F I D E N T I A L OUR TRACK RECORD IN THE F&B SECTOR
  • 20. 20 P R I V A T E & C O N F I D E N T I A L OUR BUY-SIDE METHODOLOGY Option: Preparation of a "Long-List" of potential targets in the targeted sector and geographical area and ranking them in order of interest and according to M&A criteria (sales, EBITDA, etc.) Initiate contact between GEREJE and the target(s) (without giving the name of the client) to validate their actionability Meeting between GEREJE and the client to select a short list of targets to be approached in phase 2 Assist our client in the final Due Diligence Optimize the discussions between all involved parties: legal, audit, accounting… Advise on the best strategy and tactic for final negotiations with the target(s) until closing. Assist in the drafting & proof-reading of final contracts. Drafting & negotiation of a Letter of Intent (LOI) Management of client’s questions & requests (Q&A) Optimize the negotiations with the target Advise on the best structuring (equity / debt / mix) in the interest of the shareholders Option : Preparation of a strategic and financial note (detailed profile of the target) for the client Signing of the Letter of Intent (LOI) Signing of a Reciprocal Confidentiality Agreement (RCA). Meeting between the target and the client to confirm the strategic fit and the mutual willingness to enter negotiations Phase 1 – 1 to 3 months Market Screening & Preliminary Approach Phase 2 – 4 to 9 months Maximization of Negotiations – Signing of LOI Phase 3 – 2 to 4 months Final DD – Offer – Optimization of the Closing
  • 21. 21 P R I V A T E & C O N F I D E N T I A L DEFINE clear & ambitious strategies for yourself & the potential target 1 2 BE PROACTIVE: approach actionable and specific targets → value creation 3 TIME is the essence: giving rhythm by respecting a structured process 4 COMMUNICATION: take the time to explain every step until the closing 1 2 3 4 BUY-SIDE BEST PRACTICES [1/2]
  • 22. 22 P R I V A T E & C O N F I D E N T I A L BUY-SIDE BEST PRACTICES [2/2] OPTIMIZE the structuring to align the interests regarding valuation 5 THINK about the forward value by working on a joint business model 6 ANTICIPATE tax and legal issues (shareholders' agreement) 7 ANTICIPATE the cultural differences (cross border) 8
  • 23. 23 P R I V A T E & C O N F I D E N T I A L OUR TAILOR-MADE FUNDRAISING & SELL-SIDE PROCESS Phase 1 – 1 to 2 months Preparation phase Financial analysis (past results and business plan) Analysis of possible structuring schemes (equity/debt/mix) Set-up of an electronic dataroom Blind Teaser online on our web platform In order to optimize the process, it is essential to prepare the project seriously, explain the use of the funds and demonstrate the positive impact on turnover and margins Phase 2 – 2 to 6 months Selection, teasing and approach of investors - Maximization of negotiations Identification of candidates (”long list”) Checking of candidates’ seriousness, e- NDA signing, transmission of documents Management and optimization of negotiations with a ”short list” of qualified candidates Phase 3 – 1 to 2 months Closing optimization Optimize the discussions between all involved parties, in particular, legal & audit advisors of both parties Supervision of financial audits (option) Advise on strategy and tactics for final negotiations Prepare a Strategic & Financial Note for investors Negotiation and signature of the Letter of Intent (LOI), including all the key terms of the deal Transition to phase 2 after mutual consent Valuation report for business owner(s) Approach of candidates with a 100% digitalized process Set-up of a calendar & deadlines Advise on the different structuring schemes (earn out) and final review of the documents in a M&A point of view Prepare the executive managers for the negotiations with the investors in Phase 2
  • 24. 24 P R I V A T E & C O N F I D E N T I A L DIFFERENT TYPE OF INVESTORS Strategic and financial investors have different investment criteria and objectives involving different sales strategies and structuring scenarios themselves • Strategic investors are often competitors, suppliers or customers of the target. • Their objective is to identify companies whose products or services can be integrated in synergy with their existing portfolio or gain market share, in order to create long-term value for their shareholders. • The main driver of the acquisition is strategic (vs. rapid return on investment). These buyers may also be unconnected to the target and seek to expand in its market to diversify their revenue sources. Strategic investors • Financial investors/buyers include private equity firms, hedge funds, family offices ... • These players make investments in companies and achieve a return on investment within 5-7 years with a sale or IPO. • Some Family Offices have an unlimited time horizon and can invest large sums of money to support the growth of the business at all stages of its development. Financial investors These buyers have fundamentally different objectives, so the way they will approach the activities of the targets in an M&A process will differ considerably.
  • 26. 26 P R I V A T E & C O N F I D E N T I A L THE “GEREJE” PHILOSOPHY In the 13th century, the Emperor Kublai Khan awarded Marco Polo a gold tablet in the form of a long piece of currency named « GEREGE » along with a password, which ensured numerous privileges to the beholder. With this golden passport, Marco Polo obtained all necessary protections, supplies and assistance which included horses, food and equipment for his safe return to Venice accompanied by his immense fortune. The GEREJE, first diplomatic passport, ensuring safe and secure cross border transactions, is a powerful symbol matching perfectly our mission and goals GEREJE team members share a common passion in dealing with cross border transactions and are united around the GEREJE symbol reflecting our mind set as well as our working philosophy.
  • 27. 27 P R I V A T E & C O N F I D E N T I A L OUR WORLDWIDE REACH We are an independent M&A firm with an “entrepreneurial” culture, providing both strategic and financial advisory services, composed of a multidisciplinary team based between Europe & Asia Our Corporate Film EUROPE ▪ Paris ▪ Lyon ▪ Geneva ▪ Nantes ▪ Vienna ▪ Lisbon ▪ Munich ASIA ▪ Singapore ▪ Hong-Kong EUROPE MOYEN-ORIENT ASIE
  • 28. 28 P R I V A T E & C O N F I D E N T I A L EXECUTION TEAM ENSURING THE QUALITY OF THE DOCUMENTS Fabrice LOMBARDO Founder & CEO Antoine ALEMANY Partner, Lisbon Clarisse SUN M&A Associate, Paris Laurent GOBINET Partner, Nantes Hugo MONNET M&A Vice President, Lyon Servais MICOLOT Partner, Geneva Jeff CZELUSTA M&A Director, Munich Hannah DERENBACH M&A Analyst, Paris
  • 29. 29 P R I V A T E & C O N F I D E N T I A L SENIORS BRINGING SECTOR & GEOGRAPHIC EXPERTISES François LAURENT Senior Advisor, Hong-Kong Olivier JOB Senior Advisor, Lyon Jean de MORAS Senior Advisor, Paris Arnaud BEASSE Senior Advisor, Vienna Maurice LAM Executive Director, Singapore Gregory LAM M&A Vice President, Singapore Bertrand LAM Partner, Singapore
  • 30. 30 P R I V A T E & C O N F I D E N T I A L Partial or Total Sell mandate Managing and Optimizing a sell process, leveraging on our structuring experience, valuation expertise & international network to maximize the transaction price. Using every financial tool to align the interests of all parties. OUR SERVICES The quality of our services relies in our 100% in-house team enabling us to manage the entire transaction process, thereby ensuring efficiency, confidentiality and tangible results Buy mandate / Acquisition / Joint Ventures Optimizing external cross-borders expansion strategies. Global Knowhow, Local Approach Strategic Advisory – Business Consultancy The experience and operational know-how of the senior team allows us to optimize the development strategies of companies and thus facilitate the management of corporate finance issues (Fundraising or acquisition) Fund raising mandate & IPO – Capital development Structure a solid & realistic business plan in order to maximize the valuation forward and raise the capital needed (Equity, Debt, Convertible Shares). Local Markets Approach and Implementation Assistance for IPO to maximize forward value & optimize Transaction Structuring
  • 31. 31 P R I V A T E & C O N F I D E N T I A L OUR PROVEN METHODOLOGY GEREJE is recognized for the quality of its documents (strategic & financial analysis) based on personalized execution, enhanced by a multidisciplinary team acting under one hat ! Execution Excellence Each assignment is managed by one Team leader to optimize the process We rely on our own proprietary research Our mandates are on an exclusivity basis only, including fixed and success fee Our mandates are tailor-made We manage 100% of the Transaction coordinating the process We deliver regular reports to optimize the momentum Our digital platform allows us to have constant access to all the necessary information
  • 32. 32 P R I V A T E & C O N F I D E N T I A L OUR REFERENCES– SMID & LARGE CAP Click on the logo to access the website.
  • 33. 33 P R I V A T E & C O N F I D E N T I A L OUR STRONG NETWORK OF PARTNERS Our solid network of partners in Europe and Asia enable us to get qualified, updated information in order to accompany our clients and create value. EUROPE Access to +1,100 Family Offices +150 banks & private bankers +100 law firms ASIA Access to +700 Family Offices +200 banks & private bankers +150 law firms Partnership signed with Business France (website) in 2021 Coverage of 110 countries, offering a direct access to international investors
  • 34. 34 P R I V A T E & C O N F I D E N T I A L TESTIMONIES In this complicated economic environment, the support and involvement of the GEREJE teams were key to the success of the project. Mr. François- Denis POITRINAL Founder & CEO Thank you for the excellent work done by the GEREJE team. Mr. Kaci KÉBAÏLI Founder & Chairman GEREJE supported us successfully & diligently in structuring our fundraising process so we can keep control of our company, They did a great job at finding the right investors for our projects! Mr. Francois CHABANIAN Founder & CEO In this complicated economic context, the support and involvement of the GEREJE teams were key elements in the success of the operation Mr. Guillaume RAGUET CEO *click on a logo to access the website
  • 35. 35 P R I V A T E & C O N F I D E N T I A L BIBLIOGRAPHY Articles Surveys EHL Insights - Top 10 Trends in the F&B Industry EY - Retour sur le secteur de l'alimentation et des boissons Allens - M&A trends in the food and beverage sector Common Thread - The Digital Future of Consumables in the Ecommerce World Brandwatch - Trends in the F&B Industry for 2022 Emergen Research - Food Tech Market Agritech and Foodtech towards new French unicorns The trends of the food industry Roadmap for innovation, digitalisation and investment What are the major challenges of the food industry in 2023 ? WTW - Global Food & Beverage Survey Report TriStar - Food and Beverage Industry Overview Comment nourrit-on le monde aujourd'hui? KPMG - Covid-19 : Food & Beverage Sector Dynamics Deloitte - Impact on food & beverage consumer products companies Dealroom - The State of European Food Tech 2021
  • 36. DISCLAIMER This presentation is being distributed against the signature of a Non-Disclosure Agreement and is strictly confidential. This presentation may not be reproduced, summarized or disclosed, in whole or in part, without the prior written authorization of GCF, and by accepting this presentation you hereby agree to be bound by the restrictions contained herein. This presentation is based on publicly available information and/or data provided by GCF’s client which have not been independently verified by GCF. Any estimates and projections contained herein involve significant elements of subjective judgment and analysis, which may or may not be correct. Neither GCF nor any of its affiliates, or any of its direct or indirect shareholders, or any of its or their respective members, employees or agents provides any guarantee or warranty (express or implied) or assumes any responsibility with respect to the authenticity, origin, validity, accuracy or completeness of the information and data contained herein or assumes any obligation for damages, losses or costs (including, without limitation, any direct or consequential losses) resulting from any errors or omissions in this presentation. This presentation was prepared by GCF (GEREJE Corporate Finance) exclusively in the framework of an agreement for the benefit of its clients in connection with the possible Transaction. GCF has duly and professionally challenged all information & data provided by our clients, including past & existing figures, assumptions of the Business Plan as well as the professionalism of the management team/ shareholders. The economic valuations and proposed deal structuring contained in this presentation are fair and based on current market practices, which may change significantly over a short period of time. Changes and events occurring after the date hereof may, therefore, affect the validity of the information contained in this presentation and GCF assumes no obligation to update and/or revise this presentation or the information and data upon which it has been based. GCF designates the companies, whilst legally they are independent entities, sharing GCF corporate identity, logo, documents, working methodology & ethical rules. All GCF offices are working as an integrated group of companies under the governance of a written agreement for the interest of the clients. GCF legal entities are privately owned and independent structures. GEREJE Advisory Asia Pte Ltd (Singapore) is MAS (Monetary Authority of Singapore) Exempt Corporate Finance Advisor © Copyright 2023 GEREJE Corporate Finance. All rights reserved