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TheFuture of Books Digital Literature & Market Xavier Badosa http://xavierbadosa.com October 2009
market literature
digital notdigital market literature
BeforeGutenberg digital notdigital Not in bookform market literature
SinceGutenberg digital notdigital market literature
SinceGutenberg digital notdigital Although in the 80’s sometried a differentapproach market literature
SinceGutenberg digital notdigital Eastgate Systems began to sellhyperfictionCDs market literature
SinceGutenberg digital notdigital Eastgate Systems began to sellhyperfictionCDs Notreally a market: Notenoughsuppliers and consumers market literature
SinceGutenberg digital notdigital Whataboutnow? market literature
SinceGutenberg digital notdigital Whataboutnow? ? market ? literature
Whataboutnow? There’s a lot of talkaboute-books Google News
Whataboutnow? There’s a lot of talkaboute-books like 10 yearsago Google News
Whataboutnow? There’s a lot of talkaboute-books And like 10 yearsago, thestarsarededicateddevices like 10 yearsago Google News
Whataboutnow? There’s a lot of talkaboute-books And like 10 yearsago, thestarsarededicateddevices Google News
Whataboutnow? But, unlike 10 yearsago, there’s a boost of e-booksales Sales Google News
But, unlike 10 yearsago, there’s a boost of e-booksales Lots of similar dedicateddevices Sales Google News
Lots of similar dedicateddevices Sales Google News
with a dedicatedtechnology Lots of similar dedicateddevices without a dedicatedtechnology Sales Google News
digital notdigital An incipient digital market market ? literature
digital notdigital An incipient digital market market apparentlybased on  purpose-builtdevices ? literature
Reading is an important enough activity that it deserves a purpose-built device… Jeff Bezos
Reading is an important enough activity that it deserves a purpose-built device… In the physical world, more functionality can mean less usability.
Reading is an important enough activity that it deserves a purpose-built device… Too much functionality can even turn a tool useless.
Reading is an important enough activity that it deserves a purpose-built device… Too much functionality can even turn a tool useless.
Reading is an important enough activity that it deserves a purpose-built device… In the digital world, functionality is not about adding. It’s about metamorphosing.
Reading is an important enough activity that it deserves a purpose-built device… That’s why they call it software.
Reading is an important enough activity that it deserves a purpose-built device… That’s why they call it software. Hardware still a constraint
Reading is an important enough activity that it deserves a purpose-built device… That’s why they call it software. Hardware still a constraint unless it becomes softer.
What we’re working on with Kindle is purpose built for reading… Jeff Bezos
What we’re working on with Kindle is purpose built for reading… Dedicateddevice General purposedevice Jeff Bezos
What we’re working on with Kindle is purpose built for reading… Jeff Bezos
What we’re working on with Kindle is purpose built for reading… Production Quality of content A camera is a tool for content production. Its quality can have an impact on the content’s quality.
What we’re working on with Kindle is purpose built for reading… Production Consumption Quality of content Comfort An e-reader is a tool for content consumption. It can have an impact on the consumption’s comfort.
What we’re working on with Kindle is purpose built for reading… So it’saboutcomfortreally…
What we’re working on with Kindle is purpose built for reading… Onething in common
What we’re working on with Kindle is purpose built for reading… Onething in common E·Ink
Today Slow B&W Fewgrays E·Ink
Today Slow B&W Fewgrays E·Ink A solution in search of a problem?
Slow B&W Fewgrays A solution in search of a problem?
Slow Limitedinteractivity Staticimage B&W Limitedfidelity Fewgrays Lowqualimages
Limitedinteractivity Staticimage dedicated Limitedfidelity device Lowqualimages
limited Limitedinteractivity Staticimage dedicated Limitedfidelity device Lowqualimages
Limited device means you need to carry another device for other stuff… So it’saboutcomfortreally…
Limited device means you need to carry another device for other stuff… …That has animpacton So it’saboutcomfortreally…
digital notdigital market Ifbased on  purpose-builtdevices Only links literature
digital notdigital ePubaccepts <object> buttodayE·Inkdevicescan’tbenefit. market Ifbased on  purpose-builtdevices Only links literature
digital shouldbedefinedtakinginto accountthetechnologicalcontext Only links literature
digital shouldbedefinedtakinginto accountthetechnologicalcontext links More than literature
animitation of a book
animitation of a book a transitional solution?
a transitional solution? In thebeginning, TV wasfilmed radio, too
a transitional solution? In thebeginning, TV wasfilmed radio, too
Could be OK 10 years ago a transitional solution?
Could be OK 10 years ago But the whole web ecosystem has changed
Could be OK 10 years ago But the whole web ecosystem has changed The Services
The Tools The Services
The Tools Internet Explorer 4 Netscape  Communicator 4.61
HTML 3.2-HTML 4.0 XHTML1-HTML 5 Internet Explorer 4 Netscape  Communicator 4.61
PAGES APPLICATIONS
And the Devices
And the Devices
And the Devices A new set of standard functionality for mobile devices
(Andrew Savikas)
(Andrew Savikas)
(Andrew Savikas)
(Andrew Savikas)
(Andrew Savikas)
(Andrew Savikas)
geolocation (Andrew Savikas)
And the Devices A new set of standard functionality for mobile devices (and not so mobile) How to benefit NOW?
How to benefit NOW? Books as applications
Poor visibility Books as applications
Poor visibility (this could change soon) Books as applications
High entrance barriers Books as applications
Single platform Books as applications
Single platform unless not native (Web App), but then               you need an e-commerce site. Books as applications
The whole web ecosystem has changed Users’ expectations  have changed too
The whole web ecosystem has changed It’s unlikely that they will  turn their backs to the web
Real need of dedicated devices? It’s unlikely that they will  turn their backs to the web
Real need of dedicated software? It’s unlikely that they will  turn their backs to the web
Web-based e-book reading Scribd PDF “E-books” like  paper books (The Wrong Approach, IMHO)
Web-based e-book reading BookGlutton Reading 2.0 E-books in thecloud
Web-based e-book reading Bookworm ePub E-books in thecloud
Web-based e-book reading ePub? Gears Editions 2010 E-books in thecloud
E-books in thecloud Evolvewiththe web
E-books in thecloud The sky is thelimit Evolvewiththe web
E-books in thecloud The sky is thelimit HTML5                  CSS Javascript widgets APIs                ... Evolvewiththe web
digital notdigital ePubaccepts <object> now, and will be forced to accept the new HTML5 tags in thefuture market Ifbased on  web browsers (ePub or plain HTML) literature
digital notdigital ePubaccepts <object> now, and will be forced to accept the new HTML5 tags in thefuture and evenscripts market Ifbased on  web browsers (ePub or plain HTML) (ePub as a mere packaging format?) literature
digital ThankYou market Towards a literaturefreedfrombooks’ constraints literature
Credits Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. TV show from hazardkentucky.com. Apple iTabletfictionalpicturefrom mashable.com. Oldrailwaypicture, authorunknown. WeirdSwissArmyKnife, originallytakenfromFlickruserJesse Sneed (CC-BY-ND). Xavier Badosa airosan / Sanath Kumar tegg / Pete Berlin Ferran. / FerranJordà Netream calamur / HariniCalamur

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The Future of Books: Digital Literature & Market