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1977-2000
Computer Shipments
in Thousands/Year (log scale)
Windows PC
Mac
interaction
1
interactioninteraction
1 data
interactioninteraction
1 data
API
developers
interactioninteraction
1 data
viewer
API
developers
end users
data
data
shorten
the
path
to
data
land on data
A
S A P
shorten
the
path
to
Ask
less
shorten
the
path
to
not less options
default options
Ask
less
not less options
default options
clicks
selections
action
decissions
concept processing
cognitive
not less options
default options
action
cognitive
99/1
not less options
default options
%ofdata
99/1
%ofusers
The Factory Metaphor
Tables as the result... ...of a process
land on data
A
S A P
shorten
the
path
to
data
from data
to data
data datadata
shorten
the
path
to
data
from data
to data
shorten
the
path
to
Table Builder
Table Builder
Table Editor
edit
default dangers
default options
unawareness
99/1
unexpected
1977-2000
Windows PC
Mac
Computer Shipments
in Thousands/Year (log scale)
2016
Android Phones
iPad
iPhone
Android Tablets
Windows Phone
30%mobile + tablet sessions
over all new users’ sessions
20
80
App Web
Discover
Buy
Download
Install
Run
App Web
Discover
Buy
Download
Install
Run
Update 2016
35%
65% new
users
App Web
Discover
Buy
Download
Install
Run
Update
Discover
Web
World traffic
(October 2016)
49%
desktop
51%
mobile + tablet
WebMobile
first!
World traffic
(October 2016)
49%
desktop
51%
mobile + tablet
WebMobile
first?
Our traffic
(2016)
70%
desktop
30%
mobile + tablet
mobile
2
mitigation
damage
text/forms/visuals/tables
mobile/desktop
minimize
UX diffs
diffs of approach
cells / table
grains / sand
words text
The Trouble with Harry images © Universal Studios
League of Nations and International Statistical Institute
estimates of t...
The Trouble with Tables
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The Trouble with Tables

International Marketing and Ourtput DataBase Conference (IMAODBC) 2017. Madrid, Spain, 17-21 October 2017.

This presentation won the Bo Sundgren Award.

The Trouble with Tables

  1. 1. 1977-2000 Computer Shipments in Thousands/Year (log scale) Windows PC Mac
  2. 2. interaction 1
  3. 3. interactioninteraction 1 data
  4. 4. interactioninteraction 1 data API developers
  5. 5. interactioninteraction 1 data viewer API developers end users
  6. 6. data
  7. 7. data shorten the path to data
  8. 8. land on data A S A P shorten the path to
  9. 9. Ask less shorten the path to
  10. 10. not less options default options Ask less
  11. 11. not less options default options clicks selections action decissions concept processing cognitive
  12. 12. not less options default options action cognitive 99/1
  13. 13. not less options default options %ofdata 99/1 %ofusers
  14. 14. The Factory Metaphor Tables as the result... ...of a process
  15. 15. land on data A S A P shorten the path to
  16. 16. data from data to data data datadata shorten the path to
  17. 17. data from data to data shorten the path to
  18. 18. Table Builder
  19. 19. Table Builder Table Editor edit
  20. 20. default dangers default options unawareness 99/1 unexpected
  21. 21. 1977-2000 Windows PC Mac Computer Shipments in Thousands/Year (log scale)
  22. 22. 2016 Android Phones iPad iPhone Android Tablets Windows Phone
  23. 23. 30%mobile + tablet sessions over all new users’ sessions 20 80
  24. 24. App Web Discover Buy Download Install Run
  25. 25. App Web Discover Buy Download Install Run Update 2016 35% 65% new users
  26. 26. App Web Discover Buy Download Install Run Update Discover
  27. 27. Web World traffic (October 2016) 49% desktop 51% mobile + tablet
  28. 28. WebMobile first! World traffic (October 2016) 49% desktop 51% mobile + tablet
  29. 29. WebMobile first? Our traffic (2016) 70% desktop 30% mobile + tablet
  30. 30. mobile 2
  31. 31. mitigation damage
  32. 32. text/forms/visuals/tables mobile/desktop minimize UX diffs diffs of approach
  33. 33. cells / table grains / sand words text
  34. 34. The Trouble with Harry images © Universal Studios League of Nations and International Statistical Institute estimates of the world population in 1929 CC-BY-SA Mthomas2477 Metal Movable Type CC-BY-SA Willi Heidelbach Silicon 0116 6336 CC-BY Ross Elliott Dart board CC-BY-ND torbakhoppe Labyrinth CC- BY-NC-ND MDUUC_PHOTO_TEST Hand © clipartpanda.com Human brain CC-BY-SA Gutenberg Encyclopedia Modern Times © Warner Bros Landing track CC0 Monica Volpin Rubik’s Cube © PNG All Computer Shipments chart CC-BY-NC-ND Dion Almaer Hourglass © kingofwallpapers.com Credits

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