E-books Are Not the Future of Books

Xavier Badosa
Xavier BadosaWeb Manager at Idescat
••
E-books Are Not,[object Object],theFuture of Books,[object Object],Xavier Badosa,[object Object],http://xavierbadosa.com,[object Object],April 2010,[object Object]
E-books Are Not,[object Object],theFuture of Books,[object Object],A sillyname,[object Object],Xavier Badosa,[object Object],book,[object Object],e-,[object Object],http://xavierbadosa.com,[object Object],April 2010,[object Object]
It all beganwith,[object Object],mail,[object Object],e-,[object Object]
book,[object Object],e-,[object Object],mail,[object Object],e-,[object Object]
mail,[object Object],is a thing,[object Object]
Dictionary.com,[object Object],mail,[object Object],is a thing,[object Object]
Dictionary.com,[object Object],mail,[object Object],Example,[object Object],is a thing,[object Object]
Dictionary.com,[object Object],mail,[object Object],is a thing,[object Object],butit’s a servicetoo,[object Object]
Dictionary.com,[object Object],mail,[object Object],is a thing,[object Object],butit’s a servicetoo,[object Object]
mail,[object Object],e-,[object Object],butit’s a service,[object Object],anelectronic,[object Object]
mail,[object Object],e-,[object Object],?,[object Object],butit’s a service,[object Object],anelectronic,[object Object]
mail,[object Object],e-,[object Object],digital,[object Object],butit’s a service,[object Object],anelectronic,[object Object]
book,[object Object]
book,[object Object],is a thing,[object Object]
book,[object Object],“Hardcoverbooks,[object Object],areexpensive.”,[object Object],is a thing, anartifact,[object Object]
book,[object Object],“Hardcoverbooks,[object Object],areexpensive.”,[object Object],is a thing, anartifact,[object Object],is not a service,[object Object]
book,[object Object],“Hardcoverbooks,[object Object],areexpensive.”,[object Object],is a thing, anartifact,[object Object],Aletteris a thing,[object Object],is not a service,[object Object],Mailcan be a service,[object Object]
book,[object Object],“Hardcoverbooks,[object Object],areexpensive.”,[object Object],is a thing, anartifact,[object Object],Aletteris a thing,[object Object],is not a service,[object Object],Mailcan be a service,[object Object],butdelivers a service,[object Object]
book,[object Object],Access to,[object Object],content,[object Object],butdelivers a service,[object Object]
book,[object Object],Access to,[object Object],verbal(mostly),[object Object],content,[object Object],butdelivers a service,[object Object]
book,[object Object],Access to,[object Object],long(generally),[object Object],verbal(mostly),[object Object],content,[object Object],butdelivers a service,[object Object]
book,[object Object],Access to,[object Object],long(generally),[object Object],verbal(mostly),[object Object],content,[object Object],butdelivers a service,[object Object],(a content thatdelivers a service),[object Object]
Digital,[object Object],book,[object Object],e-,[object Object],Access to,[object Object],long(generally),[object Object],verbal(mostly),[object Object],content,[object Object],(a content thatdelivers a service),[object Object]
Digital,[object Object],book,[object Object],e-,[object Object],Access to,[object Object],long(generally),[object Object],verbal(mostly),[object Object],Yesterday’s,[object Object],WWW,[object Object],content,[object Object],(a content thatdelivers a service),[object Object]
Unfortunately,[object Object],Digital,[object Object],book,[object Object],e-,[object Object],Access to,[object Object],long(generally),[object Object],means,[object Object],severalthings,[object Object],verbal(mostly),[object Object],Yesterday’s,[object Object],WWW,[object Object],content,[object Object],(a content thatdelivers a service),[object Object]
book,[object Object],“Hardcoverbooks,[object Object],areexpensive.”,[object Object],is a thing, anartifact,[object Object]
book,[object Object],“Hardcoverbooks,[object Object],areexpensive.”,[object Object],vs.,[object Object],“Thisbook is ,[object Object],a page-turner.”,[object Object]
book,[object Object],“Hardcoverbooks,[object Object],areexpensive.”,[object Object],as a metonymy,[object Object],vs.,[object Object],“Thisbook is ,[object Object],a page-turner.”,[object Object]
book,[object Object],as a metonymy,[object Object],“Thisbook is ,[object Object],a page-turner.”,[object Object],meansthecontent,[object Object]
book,[object Object],as a metonymy,[object Object],“Thisbook is ,[object Object],a page-turner.”,[object Object],meansthecontent,[object Object],“Thisnovel, thriller, biography... is a page-turner.”,[object Object]
book,[object Object],e-,[object Object],as a metonymy,[object Object],digital,[object Object],meansthecontent,[object Object]
book,[object Object],e-,[object Object],as a metonymy,[object Object],Why do weneed,[object Object],a name for the,[object Object],digital,[object Object],meansthecontent,[object Object],?,[object Object]
book,[object Object],e-,[object Object],Why do weneed,[object Object],a name for the,[object Object],digital,[object Object],meansthecontent,[object Object],?,[object Object],novel, thriller, biography...,[object Object],in digital form,[object Object]
book,[object Object],e-,[object Object],Why do weneed,[object Object],a name for the,[object Object],digital,[object Object],meansthecontent,[object Object],?,[object Object],Save new names for new content,[object Object],hypernovel, enhanced bio...,[object Object]
book,[object Object],as a metonymy,[object Object],meansthecontent,[object Object]
book,[object Object],as a metonymy,[object Object],Thiscould,[object Object],happen,[object Object],because,[object Object],a book is...,[object Object],meansthecontent,[object Object]
book,[object Object],a 2-in-1 ,[object Object],product,[object Object],as a metonymy,[object Object]
book,[object Object],a 2-in-1 ,[object Object],product,[object Object],medium for content storage,[object Object]
book,[object Object],a 2-in-1 ,[object Object],product,[object Object],medium for content storage,[object Object],content viewer (or “player”),[object Object]
book,[object Object],a 2-in-1 ,[object Object],product,[object Object],medium for content storage,[object Object],content viewer (or “player”),[object Object],The bookgluedtogether,[object Object],thedifferentlayers.,[object Object]
content,[object Object],The bookgluedtogether,[object Object],thedifferentlayers.,[object Object]
content,[object Object],storage,[object Object],The bookgluedtogether,[object Object],thedifferentlayers.,[object Object]
content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object],The bookgluedtogether,[object Object],thedifferentlayers.,[object Object]
content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object],(A book: a player for every content!),[object Object],The bookgluedtogether,[object Object],thedifferentlayers.,[object Object]
Publishingindustry,[object Object],content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object],The bookgluedtogether,[object Object],thedifferentlayers.,[object Object]
Publishingindustry,[object Object],content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object],A single solutionsinceGutenberg,[object Object]
Music industry,[object Object],content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object]
Music industry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],content,[object Object],viewer,[object Object]
Music industry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],content,[object Object],viewer,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object]
Music industry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],content,[object Object],viewer,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object],Manycombinations,[object Object],(All layersclearlyseparated.),[object Object]
Music industry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],content,[object Object],viewer,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object],Manycombinations,[object Object],(All layersclearlyseparated.),[object Object]
Music industry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],content,[object Object],viewer,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object],Manycombinations,[object Object],(All layersclearlyseparated.),[object Object]
Music industry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],content,[object Object],viewer,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object],Manycombinations,[object Object],(All layersclearlyseparated.),[object Object]
Publishingindustry,[object Object],content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object]
Publishingindustry,[object Object],book,[object Object],content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object]
Publishingindustry,[object Object],book,[object Object],content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object],book,[object Object]
Publishingindustry,[object Object],book,[object Object],content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object],book,[object Object],“Bookindustry”,[object Object]
“Bookindustry”,[object Object]
( ),[object Object],(Let’sskiptheweird part.),[object Object],( ),[object Object],“Bookindustry”,[object Object]
(Let’sskiptheweird part.),[object Object],( ),[object Object],Compare to,[object Object],International Music Day,[object Object],(1st of October),[object Object],( ),[object Object],“Bookindustry”,[object Object]
(Let’sskiptheweird part.),[object Object],( ),[object Object],Compare to,[object Object],International Music Day,[object Object],(1st of October),[object Object],( ),[object Object],There’s no,[object Object],World Vinyl Day,[object Object],World CD Day,[object Object],World MP3 Player Day,[object Object], …,[object Object],“Bookindustry”,[object Object]
(Let’sskiptheweird part.),[object Object],( ),[object Object],Compare to,[object Object],International Music Day,[object Object],(1st of October),[object Object],( ),[object Object],There’s no,[object Object],Sound Day,[object Object],(Music applies only,[object Object],to good sound.),[object Object],“Bookindustry”,[object Object]
( ),[object Object],Many important ,[object Object],cultural valuesare,[object Object],book-related.,[object Object],( ),[object Object],“Bookindustry”,[object Object]
( ),[object Object],Many important ,[object Object],cultural valuesare,[object Object],book-related.,[object Object],( ),[object Object],BUT,[object Object],Celebratingtheartifact,[object Object],weareforced to celebrate,[object Object],all the contents ,[object Object],published in bookform.,[object Object],“Bookindustry”,[object Object]
( ),[object Object],( ),[object Object]
( ),[object Object],( ),[object Object],The artifact is sacralized,[object Object]
( ),[object Object],Someconfusewhy,[object Object],webuybooks,[object Object],( ),[object Object],The artifact is sacralized,[object Object]
( ),[object Object],Someconfusewhy,[object Object],webuybooks,[object Object],To access,[object Object],a content,[object Object],( ),[object Object],The artifact is sacralized,[object Object]
( ),[object Object],Someconfusewhy,[object Object],webuybooks,[object Object],To access,[object Object],a content,[object Object],( ),[object Object],thatdelivers,[object Object],a service,[object Object],The artifact is sacralized,[object Object]
Someconfusewhy,[object Object],webuybookswith,[object Object],thephysicalfeatures,[object Object],of theartifact,[object Object],To access,[object Object],a content,[object Object],thatdelivers,[object Object],a service,[object Object],The artifact is sacralized,[object Object]
Someconfusewhy,[object Object],webuybookswith,[object Object],thephysicalfeatures,[object Object],of theartifact,[object Object],touch,[object Object],smell,[object Object],...,[object Object],The artifact is sacralized,[object Object]
Metonymy,[object Object],touch,[object Object],smell,[object Object],...,[object Object],The artifact is sacralized,[object Object]
Metonymy,[object Object],touch,[object Object],smell,[object Object],...,[object Object],leads to,[object Object],The artifact is sacralized,[object Object]
Metonymy,[object Object],leads to blind,[object Object],Fetishism,[object Object]
“E-bookswillfailbecausethey,[object Object],don’tfeel and smelllikebooks.”,[object Object],Fetishism,[object Object]
“E-bookswillfailbecausethey,[object Object],don’tfeel and smelllikebooks.”,[object Object]
“E-bookswillfailbecausethey,[object Object],don’tfeel and smelllikebooks.”,[object Object],Of course,,[object Object],it’s a joke!,[object Object],http://aprilfoolsdayontheweb.com/joke/7537/,[object Object]
Welikethe(current),[object Object],physicalfeatures,[object Object],of theartifact,[object Object],touch,[object Object],smell,[object Object],...,[object Object],The artifact is sacralized.,[object Object]
Welikethe(current),[object Object],physicalfeatures,[object Object],of theartifact,[object Object],touch,[object Object],smell,[object Object],...,[object Object],Butthat’snotwhywebuybooks,[object Object],The artifact is sacralized.,[object Object]
In bookstores,,[object Object],Welikethe(current),[object Object],physicalfeatures,[object Object],of theartifact,[object Object],touch,[object Object],smell,[object Object],...,[object Object],Butthat’snotwhywebuybooks,[object Object],The artifact is sacralized.,[object Object]
In bookstores,,[object Object],,touch, etc.,[object Object],booksarenotsortedbysmell,[object Object]
See any fetishisthere?,[object Object]
Thesearethe,[object Object],real fetishists,[object Object]
Thesearethe,[object Object],real fetishists,[object Object],Queuingoutside,[object Object],for hours,[object Object]
For a symbol,[object Object]
Fetishismcangrowanywhere.,[object Object]
Fetishismcangrowanywhere.,[object Object],In electronicdevices, too.,[object Object]
I’m sure people love ,[object Object],their horses, too.,[object Object],Jeff Bezos,[object Object]
I’m sure people love ,[object Object],their horses, too.,[object Object],Jeff Bezos,[object Object],But you’re not going to keep riding your horse to work just because you love your horse.,[object Object]
Jeff Bezos,[object Object],The once and future e-book: on reading in the digital age,[object Object],John Siracusa,[object Object]
Did you ride a horse to work today? I didn’t. I’m sure,[object Object], plenty of people swore they would never ride in or,[object Object], operate a “horseless carriage”,[object Object],The once and future e-book: on reading in the digital age,[object Object],John Siracusa,[object Object]
Did you ride a horse to work today? I didn’t. I’m sure,[object Object], plenty of people swore they would never ride in or,[object Object], operate a “horseless carriage”,[object Object],—and they never did! And then they died.,[object Object]
Peopleloved to takecare of theirhorses.,[object Object]
Theystill do.,[object Object]
Music industry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],content,[object Object],viewer,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object]
Music industry,[object Object],(physical),[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object]
Music industry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],Consumption,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object]
A separationunknown,[object Object],in thepublishingindustry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],Consumption,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object]
A separationunknown,[object Object],in thepublishingindustry,[object Object],content,[object Object],storage,[object Object],content,[object Object],viewer,[object Object],Butnot new for ,[object Object],thereadingworld.,[object Object],Microfilm Reading Room of the UN Library, 1968,[object Object]
Publishingindustry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],Consumption,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object],Therevolution,[object Object],of books,[object Object]
1,[object Object],Publishingindustry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],Consumption,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object],A new reading,[object Object],experience,[object Object],Therevolution,[object Object],of books,[object Object]
2,[object Object],Publishingindustry,[object Object],content,[object Object],storage,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],Consumption,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object],Serial production of ,[object Object],a distributable,[object Object],storage,[object Object],Therevolution,[object Object],of books,[object Object]
Commodity,[object Object],Business,[object Object],Model,[object Object],Therevolution,[object Object],of books,[object Object],Serial production of ,[object Object],a distributable,[object Object],storage,[object Object]
Commodity,[object Object],Business,[object Object],Model,[object Object],Thebook as ,[object Object],a means of ,[object Object],monetization,[object Object],Therevolution,[object Object],of books,[object Object],Serial production of ,[object Object],a distributable,[object Object],storage,[object Object]
Compare to,[object Object],Thebook as ,[object Object],a means of ,[object Object],monetization,[object Object]
Compare to,[object Object],A non-,[object Object],distributable,[object Object],storage,[object Object]
Compare to,[object Object],Possible,[object Object],Business,[object Object],Model?,[object Object],A non-,[object Object],distributable,[object Object],storage,[object Object]
Theater,[object Object],(Service),[object Object],Business,[object Object],Model?,[object Object],Possible,[object Object],Business,[object Object],Model?,[object Object],A non-,[object Object],distributable,[object Object],storage,[object Object]
Theater,[object Object],(Service),[object Object],Business,[object Object],Model?,[object Object],Pay to go in,[object Object]
Theater,[object Object],(Service),[object Object],Business,[object Object],Model?,[object Object],Local monetization,[object Object],Pay to go in,[object Object]
Publishingindustry,[object Object],a means of,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],Distribution,[object Object],Books,[object Object],are,[object Object],monetization,[object Object],Consumption,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object]
Publishingindustry,[object Object],a means of,[object Object],vinyl, cassette, CD, DAT, DCC,,[object Object],etc.,[object Object],Distribution,[object Object],Books,[object Object],are,[object Object],monetization,[object Object],Consumption,[object Object],turntable, cassetterecorder, ,[object Object],CD/DAT/DCC player, etc.,[object Object],And then,[object Object]
the Internet,[object Object],changedeverything,[object Object]
Music industry,[object Object],(physical),[object Object],content,[object Object],storage,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],MP3 Player,[object Object],digital file,[object Object],the Internet,[object Object],changedeverything,[object Object]
Publishingindustry,[object Object],(physical),[object Object],content,[object Object],storage,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],E-reader,[object Object],digital file,[object Object],the Internet,[object Object],changedeverything,[object Object]
Publishingindustry,[object Object],broken!,[object Object],content,[object Object],storage,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],E-reader,[object Object],digital file,[object Object],The unity of thebook,,[object Object]
“e-book”,[object Object],content,[object Object],storage,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],E-reader,[object Object],digital file,[object Object]
“e-book”,[object Object],(physical),[object Object],content,[object Object],storage,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],E-reader,[object Object]
“e-book”,[object Object],(physical),[object Object],content,[object Object],storage,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],E-reader,[object Object],Digital distribution,[object Object]
“e-book”,[object Object],Digital distribution,[object Object],Object,[object Object],Stream,[object Object],Digital file as a,[object Object],virtual commodity,[object Object],Content,[object Object],in the “cloud”,[object Object]
Service,[object Object],Emulation of,[object Object],“ownership”,[object Object],Service Business Model,[object Object],Commodity Business Model,[object Object],Digital distribution,[object Object],Object,[object Object],Stream,[object Object],DRM-ed,[object Object],Digital file as a,[object Object],virtual commodity,[object Object],Content,[object Object],in the “cloud”,[object Object]
Service,[object Object],Emulation of,[object Object],“ownership”,[object Object],Service Business Model,[object Object],Commodity Business Model,[object Object],Sustaininginnovation,[object Object],Disruptiveinnovation,[object Object],Digital distribution,[object Object],Object,[object Object],Stream,[object Object],DRM-ed,[object Object],Digital file as a,[object Object],virtual commodity,[object Object],Content,[object Object],in the “cloud”,[object Object],ClaytonChristensen, The Innovator’sDilemma,[object Object]
Emulation of,[object Object],“ownership”,[object Object],A reassuring concept,[object Object],for the book industry ,[object Object],Commodity Business Model,[object Object],Sustaininginnovation,[object Object],“e-book”,[object Object],Object,[object Object],DRM-ed,[object Object],Digital file as a,[object Object],virtual commodity,[object Object]
Emulation of,[object Object],“ownership”,[object Object],A reassuring concept,[object Object],for the book industry ,[object Object],Commodity Business Model,[object Object],Sustaininginnovation,[object Object],“e-book”,[object Object],publisher,[object Object],retailer,[object Object],Object,[object Object],author,[object Object],reader,[object Object],DRM-ed,[object Object],Business as usual,[object Object],but digital,[object Object],Digital file as a,[object Object],virtual commodity,[object Object]
“e-book”,[object Object],content,[object Object],storage,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],E-reader,[object Object]
“e-book”,[object Object],A new readingexperience,[object Object],content,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],E-reader,[object Object]
reading,[object Object],means many things,[object Object],A new readingexperience,[object Object],content,[object Object],Distribution,[object Object],content,[object Object],viewer,[object Object],E-reader,[object Object],(There are many “reading devices”),[object Object]
reading,[object Object]
reading,[object Object],device, medium, structure…,[object Object]
compare…,[object Object]
compare…,[object Object]
compare…,[object Object]
compare…,[object Object]
E-books Are Not the Future of Books
Whosaidwewillneverread on screen?,[object Object]
E-books Are Not the Future of Books
It’s paper,[object Object],but it’s not,[object Object],a book,[object Object]
It’s paper,[object Object],and it’s ,[object Object],a book,[object Object]
It’s paper,[object Object],and it’s ,[object Object],a book,[object Object],But this is,[object Object],not what we think when we say,[object Object],book reading,[object Object]
book reading,[object Object]
Immersive,[object Object], Reading ,[object Object],book reading,[object Object]
Immersive,[object Object], Reading ,[object Object],Drown in a sea of words,[object Object]
l,[object Object],e,[object Object],t,[object Object],t,[object Object],e,[object Object],r,[object Object],s,[object Object],w,[object Object],a,[object Object],t,[object Object],e,[object Object],r,[object Object],f,[object Object],a,[object Object],l,[object Object],l,[object Object],a,[object Object],Immersive,[object Object], Reading ,[object Object],Drown in a sea of words,[object Object],o,[object Object],f,[object Object]
book,[object Object],Access to,[object Object],Immersive,[object Object], Reading ,[object Object],long(generally),[object Object],is a thing, anartifact,[object Object],verbal(mostly),[object Object],is not a service,[object Object],content,[object Object],butdelivers a service,[object Object],(a content thatdelivers a service),[object Object]
www,[object Object],Access to,[object Object],(all kinds of),[object Object],content,[object Object],butis a service,[object Object],(a content thatdelivers a service),[object Object]
www,[object Object],Access to,[object Object],(all kinds of),[object Object],content,[object Object],butIs immersion,[object Object],still possible?,[object Object]
butIs immersion,[object Object],still possible?,[object Object]
E-books Are Not the Future of Books
E-books Are Not the Future of Books
E-books Are Not the Future of Books
Butwait...,[object Object]
While most people believe that the attention span of a goldfish is a few seconds this has been proven wrong.,[object Object],A study done by the School of Psychology at the University or Plymouth in 2003 proved that the attention span of a gold fish is three months.,[object Object]
E-books Are Not the Future of Books
E-books Are Not the Future of Books
Isn’timmersion a matter of interface?,[object Object]
Isn’timmersion a matter of interface?,[object Object],Can’tthewww,[object Object],facilitatemanykinds of reading?,[object Object]
even,[object Object],this,[object Object],one,[object Object],Can’tthewww,[object Object],facilitatemanykinds of reading?,[object Object]
book,[object Object],e-,[object Object],A usefulconcept?,[object Object],Can’tthewww,[object Object],facilitatemanykinds of reading?,[object Object]
book,[object Object],e-,[object Object],A wordthatlooks,[object Object],to the past ,[object Object],instead of thefuture,[object Object]
book,[object Object],e-,[object Object],overloadedwith,[object Object],meaningfromthat past,[object Object]
book,[object Object],e-,[object Object],maybe reassuring ,[object Object],for the publishing industry,[object Object]
book,[object Object],e-,[object Object],but,[object Object],a limiting metaphor,[object Object]
book,[object Object],e-,[object Object],but,[object Object],a limiting metaphor,[object Object],Sooner or later,,[object Object],it will be forgotten,[object Object]
Thankyou,[object Object],See also,[object Object],The Future of Books:,[object Object],Digital Literature & Market,[object Object]
Credits,[object Object],Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. “You’vegot mail” logo from youvegotmail.warnerbros.com. 1986 Ford Quadricyclefrom oldcarandtruckpictures.com. “Print Media” image, authorunknown, available in manysites (startupmeme.com, sarahdavies.cc, andywhitman.blogspot.com, blogs.citypages.com…). MeinKampftcover, publishedbyHurst and Blackett (1982). The Postman Always Rings Twice cover, published by Pocket Books (1953). World Book and Copyright Day poster, from UNESCO. Dictionary page photo ,[object Object],from PompeuFabra’sDiccionari general de la llenguacatalana(Edhasa, 1977).,[object Object],Xavier Badosa,[object Object]
lynxman / Marc Cluet,[object Object],Dan4th / Dan4th Nicholas,[object Object],Fox O'Rian / MattLaskowski (frag.),[object Object],13bobby / Bobby,[object Object],thebbp / Giulio Bernardi,[object Object],wili_hybrid / VilleMiettinen,[object Object],rich115 / Richard Giles,[object Object],_RoScO_ / Francisco,[object Object],nep / Travis Nep Smith,[object Object],Jason Pratt,[object Object],Celeste / Celeste RC,[object Object]
JoshBancroft,[object Object],Adam Solomon,[object Object],LaughingSquid / Scott Beale,[object Object],digitalink / [raymond],[object Object],Big Grey Mare / Carol Von Canon,[object Object],swamysk,[object Object],jessohackberry / Josh Kramer,[object Object],splorp / Grant Hutchinson,[object Object],UnitedNations,[object Object],Karen Horton,[object Object]
E-books Are Not the Future of Books
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E-books Are Not the Future of Books

••
Education

On e-books. A follow-up to "The Future of Books: Digital Literature & Market". Published in April 2010 but written mainly in the summer of 2009.

Xavier Badosa
Xavier BadosaWeb Manager at Idescat

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