Presentation for SamsungINA App Competition

1. unyu
Chat in Comic Style

2. “we develop
Fun visual chat
as simple as
whatsapp”

3. Visual Chat is Fun..
MS Comic Chat – 1996
Complicated to use

4. still complicated.
Bitstrip – 2012
Visual Chat is Fun..

5. why SPEED matter?
“an average teenager can type 20 words per minute”
LINE Messenger– 2012
Visual Chat is Fun..
choosing stickers is confusing

6. Simple & Easy Visual Chat
Choose your
expression
using basic
emoticons..
Simple &
Faster
Just type your
message...
it will appear
automatically
in Comic-Style

7. Feature Phone & SMS
Hybrid
Data &
SMS
80%
Users in
Indonesia

8. Free & Paid Stickers
FREE
Stickers
PAID
Expressive
Sticker Pack
Easy
Payment
w/ phone
credits

9. Marketing & Distribution
Distribution Partnership
 Distribution Deal via Indosat & Telkomsel: target 3 M users
 Pre-load handsets on process : 1 M/ yr (3 OEM brands)
Crowdsource & expansion to Branded Content
 Release Publishing platforms for creative artist (crowdsource
stickers)
 On Approach to Famous Indonesian Teen: Sherina, Cherrybelle,
etc
 Branded Comic Characters: Doraemon, Marvel, Disney, etc

10. Target Market:
Teenagers in Asia: 13 – 24 y.o
Year III
50%
Teen users of
current visual
chat app
17 M total
android
Users in Indonesia
Year I
10 M users
android&IOS
in Indonesia

11. Features
Stickers/ Animated • • •
Chat via Data & SMS • - -
Comic Style Chat • - -
Anti Spam SMS • - -
Smartphones &
Featurephone*
• - -
Valuation
$ 9,35 B
IPO
$ 5 B
(rumours)
Short Comparison

12. Ananto Susatyo – Business/ Sys Architect
Previous:
• CTO in Top Content Provider in Indonesia
Andik Taufiq – Mobile
Current:
• Feature Phone Hack
 Zing Mobile / GOLive Mobile
Ichsan – Mobile
Current:
• Android Hack
 Smartfren/ Flexi Muslim
Ismail – BackEnd
Current:
• Chat Backend
OUR TEAM
Apps & VAS experts
Bandung Digital Valley - 2012
Ideabox - 2013

13. Current & Roadmap
Q2 – ’14 : Launch Feature Phone version – Indonesia
Q4 – ‘14: Android - Worldwide
Q3 – ‘14: Launch Android Beta- Indonesia
Q4 – ’14: IOS - Worldwide

14. Marketing Strategy
Ditribution Partnership
 Distribution Deal via Indosat & Telkomsel: 2 M users
 In progress: Pre-load handsets Deals : 1 M/ yr (3 OEM brands)
Community
 Offline Comic Community
 Meme War & Youtube cosplay videos
Branded Content
 Famous Indonesian Artist: Noah, Kotak – revenue share
 Branded Comics: Doraemon, Marvel, Disney, etc
Digital Campaign: CPA avg $ 0.75 / CPC avg $0.5
 Mobile Ads: FB, WAP
 Buzz in social media: twitter, FB, Path etc