Strategy for sports non-profit. Income generation models for softball non-profit

1. THE OUTLAWS SOFTBALL
Strategy/ Execution Proposal
By
Team 2

2. TEAM MEMBERS
Babafemi Ekundayo Babafemi Ekundayo Babafemi Ekundayo

3. The Outlaws

4. The Outlaws
The outlaws are a softball team

5. Mission

6. Goals of The Outlaws Softball

7. Scholarships for the Girls

8. Transition from 501(J) Organization
to 501(C) (3) organization

9. Maintain Community Parks

10. Grow/Scale

11. Sport Facilitation

12. All the goals can be achieved by
GROWTH AND SCALE

13. Growth and Scale Funding

14. Strategy

15. Live Events

16. Food
Food should be sold explicitly stating that the proceeds will be used to fund the
scholarships and scale The Outlaws

17. Streaming Live Events
OnlyFans is a great asset to use to stream events and charge a fee

18. Merchandise
Merchandise can be used as the facilitating item for entrance to the games, this will
increase sales and serve as free publicity

19. Invitation Leaderboard
Encourage parent to invite people to live events by giving the first pitch to the parent
that has the most invites

20. Gambling
Provide means of Gambling for parents to entertain them, it will increase the fun and
make them much more invested. Websites like will allow on create bets

21. Interesting Volunteering
Encourage parent to participate with interesting volunteer activities like bouncers,
commentators, food sale etc.

22. TikTok
This is a great way to invest cheaply in video, potential to go viral, huge audience

23. Website
A website provides a greater sense of legitimacy to the cause; Squarespace and Wix
can be used to make website cheaply

24. Interactive Scoreboard
Set a particular financial goal in mind; this is the amount of money The Outlaws want to
raise. Display that amount on a scorecard in a highly visible region of the field.
Automate it such that the amount reduces in reaction to purchase of food and
merchandise

25. Social Media
Foster interactivity in two dimensions, the first is not just posting but also replying and
liking what others post as well. This keeps The Outlaws in the radar and drives
engagement. Expand to Instagram, steer clear of Twitter

26. Inter-Team Competition
Teams from different non-profit softball can compete against each other which will draw
fans from different ends of the aisle, the aim will be to eventually grow it into a non-profit
national then international league

27. Advertising and Marketing Materials

28. LOGO

29. POSTERS

30. SOCIAL MEDIA POSTS
#BeAnOutlaw

31. SOCIAL MEDIA POSTS
#BeAnOutlaw

32. SOCIAL MEDIA POSTS
#BeAnOutlaw

33. SOCIAL MEDIA POSTS
#BeAnOutlaw

34. AD

35. Conclusion
The Outlaws have an exceptionally noble plan and mission.
The creative strategies and promotional materials developed in
conformance to their needs and best industry practices will help
them scale up their operations and grow quickly.