JumpBall Apparel - The New Breed

Introduction to JumpBall -The New Breed
Confidential and Proprietary
Copyright(C)
JumpBall LLC 1

Company OverView
JumpBall LLC offers a “New Breed” of athletic clothing throughout the
United States and across the globe. The basketball clothing company
has been giving players, and other lovers of the game, access to the
best in apparel for over a year now, bringing a new style to the game.
The company was co-founded by Danny Essix and Ronald Liggins.
Projections for the next year indicate gross revenues of $213,000, with
a net income of $128,000. Manufacturing, financial arrangements and
oversight are in place. The company seeks development partners to
help promote and finance the growth of the company.
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MissionOur mission is to be the premier mass market provider of JumpBall
athletic apparel in the United States and overseas. We will do this by
selling affordable, exclusive clothing through a network of distributors .
The brand will be known as a company that builds lasting relationships
with our customers, and clients .
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Starting Line Up
Danny Essix- Founder/Chairman/CEO
Dawnielle Davis- Event Director/Manager
David Coy- CFO/Account Executive
Miklos Campuzano- Apparel Production
Coordinator/Director of Sourcing
Azharul Islam Himel - Production
Development Director / Manufacturer -Partner
Ron Liggins -Co- Founder /Logistics Manager
Bradon Williams-Marketing Coordinator
John Valliba- Ecommerce Manager /
Coordinator
Vanessa Silva-Public Relations Director
Mi Jahid-Production Sourcing Director/Design
Associate/Partner
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In understanding the children's wear market, it is important to realize that the actual consumer of children's
wear (which is typically not the purchaser) differs from the adult apparel consumer in a number of ways. The
growth and development of children results in the need for rapidly changing inventory of clothes. Since new
clothes are continuously needed as the child grows, the typical parent does not want to invest a lot of money in
children's apparel, especially playwear. They may not buy the highest quality clothes even if they can "afford"
them. Parents do, however, expect the clothes to hold up and perform well for the relatively short time that a
child wears them. If there is more than one child in the family, then they may also want other children to wear
the clothes as well. Regarding implications for apparel manufacturers and retailers, it appears that staining is a
problem that it may be well to address. The economic feasibility and consumer acceptance of stain resistant
finishes on children's garments is an opportunity that deserves exploration. Additionally, updating the sizing
standards currently in use, (and developed over 30 years age) needs to be given serious consideration. An
increased ~asis on separates and growth features may help alleviate some problems related to disproportionate
fit and growing out of a garment too fast. Additionally, designs and variety for boys wear may be an area of
potential opportunity.
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The Problem

Solution
Meeting our customers expectations and needs is our main goal. We want to
leave them with a positive impression and exceptional results. Showing that
have their best interest at heart .Here are few ways we will accomplish this.
1) We start by sending out periodical emails. This accomplishes two
things- (a). Attaining the information we need.(b) Creating a personal
connection with both our current and prospective customers.
2) Learning the needs , habits and desires ,allows us to truly customize our
product . We also strive to embed an emotional tie to the brand itself
with products and services that are guaranteed to last.
3) We are aware that our consumers are searching for the perfect
combination. They desire new, unique,fresh, and creative apparel that is
also made with the best material,structure , and support.
4) JumpBall apparel understands that our customers expect products that
support not only their functional needs but also their individual style and
creative expression both on and off the court .

The Market Opportunity
The company will create awareness through internet communication, social media,
and through the sponsorship of JumpBall World Championship tournaments. These
tournaments will initially showcase the talents of players in 8 metropolitan areas:
1.Orlando
2.Ft . Lauderdale
3.Atlanta
4.Seattle
5.Houston
6.Detroit
7.New York
8.San Diego
Other areas will be added in subsequent years. The company will generate A.A.U and
JumpBall leagues. We will take advantage of vendor opportunities at United States
Basketball Association Hoop Group Elite, Las Vegas 48, DME Sports Group, and Big
Foot Hoops tournaments. The full list of current vendor opportunities is in the
appendix..
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The full list of current vendor opportunities
EBO Hoops
Next Level Sports Alliant University Double Pump
Double Pump
Northwest
Junior Hoops of
America
Spring Valley
Gym
Big City Sports
Lady EBO
Tournaments
Cali Classic
Canyon Crest
Academy
Grossmont
College
Adidas Elite 100
Camp
The Big
Showdown
Memorial Day
Shootout
Las Vegas Open

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Adidas Spring
Showcase
Ballin In The
BallRoom
Vegas Elite
Invitational
Venice Beach
League
Dychman Basketball
Tournament
Pangos All American
Camp
Las Vegas Fab 48
Holcombe Rucker
Community League
United States
Basketball
Association
Hoop Group Elite Las Vegas Classic Bigfoot Hoops

The Product
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JumpBall JustUsLeague Silhouette Edition

Business Model
The business model of the company is based on 4 components.
1. Being vendors at major basketball tournaments and selling directly to the consumer.
2. The company will generate revenue from our Ecommerce website platform using
multimedia sites to generate through ad marketing campaigns .
3. Networking with other basketball communities, negotiating licensing deals and build
the brand identity within the HBCU colleges and other universities .
4. Solidify deals with store managers and company buyers to allow the purchase of the
apparel in certain retail companies.
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Customer
Disposable income has witnessed people to buy quality and trendy sports apparel. Rising propensity of consumers to buy
comfortable clothing, which helps in proper workout session, has fostered the growth of sports apparel market. High spending
capabilities of consumers has increased the sale of premium products. Over the period, disposable income has witnessed
growth in major economies of the global. According to the National Bureau of Statistics of China, the overall annual disposable
income in India increased from $1,366.2 billion in 2015 to $1,587.6 billion in 2018. However, the annual per capita disposable
income of urban households in China increased from $2,818.6 in 2015 to $4,692.9 in 2018. Furthermore, the per capita annual
disposable personal income in the USA increased from $37,807.0 in 2015 to $41,099.0 in 2018.
Consumers have become more health conscious due to the stress and lifestyle disorders. Working individuals opt for fitness
regimes such as swimming, going to the gym and running to remain healthy in their daily lives Presently, majority of the
individuals making the sports apparel market incredibly lucrative.with a high potential of growth. However this has created the
demand for fitness and sports apparel among an all age sports apparel market in which offers lucrative potential of growth; the
presence of fake and low-priced products restrict the growth of the market. Sports and fitness apparel by renowned brands
have a high price ranroups, thereby, fostering the market growth.
Trendy & fashionable sports apparel
The growing demand of trendy and fashionable sports apparel has led the companies to launch new products to cater to the
this customers demand. Trendy fitness apparel by the middle-aged individuals segment has increased in the past few years.
Such products help in increasing the popularity of a brand and improve its customer base.
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Increased women participation in fitness and sports
In the past few years, there has been a considerable increase in the number of female participating in sports and fitness events.
Women professionals have become very conscious about their health. Visiting fitness centers and opting for fitness programs like as
Yoga, Zumba . Nowadays, women also prefer wearing sports apparel in their daily wear, which results in turn brings growth to the
sports apparel market. Numerous companies have launched enhanced comfort and vibrant colorful products increasing their
popularity among women.
KEY BENEFITS
● The report includes extensive analysis of the factors driving as well as restraining the global sports apparel market
● The market projections for the period 2014-2020 have been included along with factors affecting the same
● The report also provides quantitative as well as qualitative market trends to help the stakeholders in understanding the
situations prevailing in the market
● An in-depth analysis of key segments of the market demonstrates stakeholders with different types of green solvents
consumed across different industries on the globe
● SWOT analysis enables to study the internal environment of the leading companies for strategy formulation
● Competitive intelligence highlights the business practices followed by the leading market players across various geographies
SPORTS APPAREL MARKET SEGMENTS
BY END USER
● Men
● Women
● Kids

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Company Financials
https://docs.google.com/spreadsheets/d/1qknYUYUJxi_2NHU6ZmsG-Ywj0M-sZQcevKCSdBcJahY/edit?usp=sha
ring

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Footwear
36.23 Billion
Sports Apparel
Industry
Mode Of SalesEnd User
Women/Girls
117 Billion Industry
2017
Men/Boys
87 Billion industry
Geography
Retail Stores
23.3 Billion industry
Global Apparel
31 Billion Industry
North America
Europe
Asia Pacific
LAMEA
Online Stores

The Technology
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Our uniform technology features the same fabrics found in the NBA uniforms,
quick-drying features and ClimaCool zones. The sleeved uniforms are made from 60
percent recycled materials and offer 360-degree stretch fabric to promote free range
of motion for the arms and shoulders. These uniforms celebrate the excitement with
our bright colors and styles letting players stand out on the court. Certain programs
will wear the most innovative basketball uniforms and footwear to help them elevate
their game. In addition to the uniforms, we are creating an app for our new
proprietary designs. Our objective is to give players the best in apparel combining
our exceptional ,distinctive style and impressive uniform engineering .

The Competition
Big 5 Sporting Goods Store has over 388 stores in the United States most are in California .
There revenue is estimated at 897 million dollars. Champs has over 547 stores. 54 of them are located in California.
Our major competitors are Nike , Jordan , Adidas, and Under Armour. Nike has over 338 retail stores sold in 40 foreign
countries.
Last year Nike grossed over 503 million dollars with target pricing ranging from 45 to 120 dollars.
Jordan started his Jordan brand with Nike in 1984. 11 years later it split off and became an affiliate. Jordan grossed
over 800 million in sales last year .
Under Armour has over 1,500 stores in the United States and overseas . Under Armour has grossed over 700 million
dollars last year.
Adidas is the second largest retail chain behind Nike grossing over 4.8 billion dollars.
These major companies are all committed to strengthening their brand and products to improve their competitive
position .
Conclusion : The growth off the apparel industry is expected to grow from 225 billion in 2012 to 285 billion in 2025. The
apparel retail stores sales grossed 23.66 billion in 2017.
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Marketing Plan
JumpBall apparel will create awareness through our social media platforms, and
through social media campaigns. Utilizing the advantages of press writers, journalist,
and sports writers in the basketball apparel / fashion industry to publish / blog about
the brand. JumpBall will use every social media platform that fits the branding
strategy of the company. Teaming up with local ad agencies and collaborating with
crowdfunding campaign managers to promote the brand through basketball content .
We will take advantage of any and all vendor opportunities made available .
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Whether I remain the owner or turn it into a multinational conglomerate the growth
plan will include an acquisition strategy . Either buying another business (franchise
strategy) for branding out or using a vertical strategy where the business continues
providing the same services to new and different consumers.
Exit Strategy

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T.E.A.M-Together Everyone Achieves More

JumpBall Apparel - The New Breed

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