SlideShare a Scribd company logo
1 of 9
Download to read offline
a product innovation firm




Your brand is more than
                            just a logo
Authentic. Inspirational. Consistent.
A brand reflects the values and goals of a company, experience, or product line.


                                            When it is thoughtfully, clearly, and accurately defined, it is
                                            effective on multiple levels. It is easy to implement internally,
                                            easy for retailers and distributors to support, and easy for
                                            consumers to recognize and understand. It is also versatile:
                                            scaleable, adaptable, and multi-dimensional.                        Branding   Set the stage for success.
Brandwork: logotype and visual brand language development,
brand guidelines, business papers and collateral materials.
                                                              Trusted. Precise.   Prematics The Dawn of a new era in medical prescribing.
Brandwork: logotype and visual brand language development,
product line strategy, business papers and collateral materials.   Exciting. Unifying.   Electric Red   Electrifying the Sports World.
Brandwork: visual brand language development for Field Manuals
and products, development of form factor for Field Manuals that
can withstand decontamination procedures.




                                                                  Robust. Reliable.   Ahura   Handheld Hero.
Brandwork: naming, logotype and visual and
written brand language development, business
papers and collateral materials.




                                               Intelligent. Collaborative.   The Neuron Group   A Brainy New Identity.
Brandwork: visual brand language development
for packaging applications.




                                               Friendly. Informative.   Ambient   Information at a Glance.
Holistic. Innovative.
We look at brand in a holistic way, exploring
how it can be experienced in its totality.

We begin by defining it, exploring meaning, values, and goals.   Altitude Inc.
Clearly defined visual and lingual guidelines shape subsequent   363 Highland Avenue Somerville, MA 02144
manifestations of the brand, such as naming and nomenclature     www.altitudeinc.com
development, brand identity, packaging, printed materials, and
three-dimensional objects.
                                                                 617.623.7600
                                                                 info@altitudeinc.com
                                                                                                            Altitude   A product Information firm.
a product innovation firm

More Related Content

What's hot

Brand Management - Brand & Branding
Brand Management - Brand & BrandingBrand Management - Brand & Branding
Brand Management - Brand & Branding
Theresia Lusiyanti
 
Brand architecture
Brand architectureBrand architecture
Brand architecture
Amit Mohanty
 
Brand Development Presentation
Brand Development PresentationBrand Development Presentation
Brand Development Presentation
Johnseroka
 

What's hot (20)

Brand Management - Brand & Branding
Brand Management - Brand & BrandingBrand Management - Brand & Branding
Brand Management - Brand & Branding
 
Brand architecture
Brand architectureBrand architecture
Brand architecture
 
Brand management theory
Brand management theoryBrand management theory
Brand management theory
 
Creation of a Monolithic Brand
Creation of a Monolithic BrandCreation of a Monolithic Brand
Creation of a Monolithic Brand
 
2014 navigate proprietary brand portfolio planning process
2014 navigate proprietary brand portfolio planning process2014 navigate proprietary brand portfolio planning process
2014 navigate proprietary brand portfolio planning process
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand Architecture
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand Architecture
 
Portfolio strategy & architecture
Portfolio strategy & architecturePortfolio strategy & architecture
Portfolio strategy & architecture
 
Brand Architecture Process
Brand Architecture ProcessBrand Architecture Process
Brand Architecture Process
 
Branding Architecture and Brand Portfolio - Introduction to Branding
Branding Architecture and Brand Portfolio - Introduction to BrandingBranding Architecture and Brand Portfolio - Introduction to Branding
Branding Architecture and Brand Portfolio - Introduction to Branding
 
Brand portfolio strategy presentation
Brand portfolio strategy presentationBrand portfolio strategy presentation
Brand portfolio strategy presentation
 
The Evidence Is In: Brand Architecture Matters
The Evidence Is In: Brand Architecture MattersThe Evidence Is In: Brand Architecture Matters
The Evidence Is In: Brand Architecture Matters
 
Brand Architecture, Logo topology, Naming and Tag Lines
Brand Architecture, Logo topology, Naming and Tag LinesBrand Architecture, Logo topology, Naming and Tag Lines
Brand Architecture, Logo topology, Naming and Tag Lines
 
Brand Acumen: Brand Architecture Systems - 2019
Brand Acumen: Brand Architecture Systems - 2019Brand Acumen: Brand Architecture Systems - 2019
Brand Acumen: Brand Architecture Systems - 2019
 
Brand Architecture in Hospitality Industry
Brand Architecture in Hospitality IndustryBrand Architecture in Hospitality Industry
Brand Architecture in Hospitality Industry
 
Brand Development Presentation
Brand Development PresentationBrand Development Presentation
Brand Development Presentation
 
Brand strategy - process and architecture
Brand strategy - process and architectureBrand strategy - process and architecture
Brand strategy - process and architecture
 
Managing B2B Brand Portfolios
Managing B2B Brand PortfoliosManaging B2B Brand Portfolios
Managing B2B Brand Portfolios
 
Brand architecture
Brand architectureBrand architecture
Brand architecture
 
Determine your brand focus
Determine your brand focus Determine your brand focus
Determine your brand focus
 

Viewers also liked

Line & brand extension
Line & brand extensionLine & brand extension
Line & brand extension
priyank singh
 

Viewers also liked (12)

Brand portfolio strategy
Brand portfolio strategyBrand portfolio strategy
Brand portfolio strategy
 
Can the selection of media influence your customer portfolio? (Irena Kocjan G...
Can the selection of media influence your customer portfolio? (Irena Kocjan G...Can the selection of media influence your customer portfolio? (Irena Kocjan G...
Can the selection of media influence your customer portfolio? (Irena Kocjan G...
 
Brand Portfolio
Brand PortfolioBrand Portfolio
Brand Portfolio
 
product portfolio . loreal
product portfolio . lorealproduct portfolio . loreal
product portfolio . loreal
 
Line & brand extension
Line & brand extensionLine & brand extension
Line & brand extension
 
Brand extension
Brand extension Brand extension
Brand extension
 
Luxurypresentation
LuxurypresentationLuxurypresentation
Luxurypresentation
 
Brand hierarchy
Brand hierarchyBrand hierarchy
Brand hierarchy
 
Brand startegies ppt
Brand startegies pptBrand startegies ppt
Brand startegies ppt
 
Branding ppt
Branding pptBranding ppt
Branding ppt
 
Methods Of Training
Methods Of TrainingMethods Of Training
Methods Of Training
 
LUXURY BRAND MANAGEMENT
LUXURY BRAND MANAGEMENTLUXURY BRAND MANAGEMENT
LUXURY BRAND MANAGEMENT
 

Similar to Brand Portfolio

Forward Branding
Forward BrandingForward Branding
Forward Branding
cjannotti
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochure
guest3296d7
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochure
guest3296d7
 

Similar to Brand Portfolio (20)

About Us
About UsAbout Us
About Us
 
About Forward Branding
About Forward BrandingAbout Forward Branding
About Forward Branding
 
About Us 1.3
About Us 1.3About Us 1.3
About Us 1.3
 
Forward Branding
Forward BrandingForward Branding
Forward Branding
 
Forward Branding
Forward BrandingForward Branding
Forward Branding
 
About Us 1.1
About Us 1.1About Us 1.1
About Us 1.1
 
Origin Corporate Brochure 2012
Origin Corporate Brochure 2012Origin Corporate Brochure 2012
Origin Corporate Brochure 2012
 
A Brand Workshop Summary Presentation
A Brand Workshop Summary PresentationA Brand Workshop Summary Presentation
A Brand Workshop Summary Presentation
 
BEEA PROFILE
BEEA PROFILEBEEA PROFILE
BEEA PROFILE
 
Studio North Portfolio
Studio North PortfolioStudio North Portfolio
Studio North Portfolio
 
Studio North presentation
Studio North presentationStudio North presentation
Studio North presentation
 
Identiture Client Guide
Identiture Client GuideIdentiture Client Guide
Identiture Client Guide
 
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...
 
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale at CEA: Creating Strong Brands Through Stories and ExperiencesSiegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
 
Branding essentials: Understanding, building and developing powerful brands
Branding essentials: Understanding, building and developing powerful brandsBranding essentials: Understanding, building and developing powerful brands
Branding essentials: Understanding, building and developing powerful brands
 
Brand Identity
Brand IdentityBrand Identity
Brand Identity
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochure
 
Brand Savvy Brochure
Brand Savvy BrochureBrand Savvy Brochure
Brand Savvy Brochure
 
WT-identity
WT-identityWT-identity
WT-identity
 
Whyletz Branding Profile 2017
Whyletz Branding Profile 2017Whyletz Branding Profile 2017
Whyletz Branding Profile 2017
 

Brand Portfolio

  • 1. a product innovation firm Your brand is more than just a logo
  • 2. Authentic. Inspirational. Consistent. A brand reflects the values and goals of a company, experience, or product line. When it is thoughtfully, clearly, and accurately defined, it is effective on multiple levels. It is easy to implement internally, easy for retailers and distributors to support, and easy for consumers to recognize and understand. It is also versatile: scaleable, adaptable, and multi-dimensional. Branding Set the stage for success.
  • 3. Brandwork: logotype and visual brand language development, brand guidelines, business papers and collateral materials. Trusted. Precise. Prematics The Dawn of a new era in medical prescribing.
  • 4. Brandwork: logotype and visual brand language development, product line strategy, business papers and collateral materials. Exciting. Unifying. Electric Red Electrifying the Sports World.
  • 5. Brandwork: visual brand language development for Field Manuals and products, development of form factor for Field Manuals that can withstand decontamination procedures. Robust. Reliable. Ahura Handheld Hero.
  • 6. Brandwork: naming, logotype and visual and written brand language development, business papers and collateral materials. Intelligent. Collaborative. The Neuron Group A Brainy New Identity.
  • 7. Brandwork: visual brand language development for packaging applications. Friendly. Informative. Ambient Information at a Glance.
  • 8. Holistic. Innovative. We look at brand in a holistic way, exploring how it can be experienced in its totality. We begin by defining it, exploring meaning, values, and goals. Altitude Inc. Clearly defined visual and lingual guidelines shape subsequent 363 Highland Avenue Somerville, MA 02144 manifestations of the brand, such as naming and nomenclature www.altitudeinc.com development, brand identity, packaging, printed materials, and three-dimensional objects. 617.623.7600 info@altitudeinc.com Altitude A product Information firm.