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Discuss the “message” that
smartphone give using
McLuhan theories.
What is media?
-Media (singular medium) are the storage and
transmission channels or tools used to store and deliver
information or data. It is often referred to as
synonymous with mass media or news media, but may
refer to a single medium used to communicate any data
for any purpose.
-Media are active components in the transformation of
the very nature of our society.
-Medium is the message.
History
-The word medium comes from the Latin word medius
(middle)
- The Persian Empire played an important role in the
field of communication. It devised what might be
described as the first real mail or postal system.
Type of media
- Hot and Cold
- Radio
- Film
- Television
Smartphone’s impacts
to the society
-Nowadays, we cannot live without smartphone. It
becomes one of the most important thing.
-We use it everywhere: school, workplace, shopping
mall and etc.
- internet is arguably one of the most effective tools in
media for communication such as facebook and email.
-additionally, electronic media and print media are
important for distributing advertisement media which
we can see it in everyday life.
Example
-Samsung advertisement
Survey
pie chart
Message that smartphone
give us
-symbol of convenience and have no time limitation
- Fulfills your demand eg. Destination, a place to chill
out tonight or uploading photos
- It act as a catalyze, awaken people all the time.
-
2

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2

  • 1.
  • 2. Discuss the “message” that smartphone give using McLuhan theories.
  • 3. What is media? -Media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose. -Media are active components in the transformation of the very nature of our society. -Medium is the message.
  • 4. History -The word medium comes from the Latin word medius (middle) - The Persian Empire played an important role in the field of communication. It devised what might be described as the first real mail or postal system.
  • 5. Type of media - Hot and Cold - Radio - Film - Television
  • 6. Smartphone’s impacts to the society -Nowadays, we cannot live without smartphone. It becomes one of the most important thing. -We use it everywhere: school, workplace, shopping mall and etc. - internet is arguably one of the most effective tools in media for communication such as facebook and email. -additionally, electronic media and print media are important for distributing advertisement media which we can see it in everyday life.
  • 9. Message that smartphone give us -symbol of convenience and have no time limitation - Fulfills your demand eg. Destination, a place to chill out tonight or uploading photos - It act as a catalyze, awaken people all the time. -