Personal media

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Personal media

  1. 1. Conceptualizing personal media Yat Kiu Li (Vivian) U3034316 CTC- Mon 16:00- 17:30
  2. 2. Definition  Personal Media - private individuals use media technologies to create and share personal expressions through digital networks  e.g. mobile phones, email, instant messenger, blogs and photo-sharing services  Mass Media- providers of generally accessible information
  3. 3. Two-dimensional model  Personal Media - Interactional axis  Mass Media - Professional axis
  4. 4. First personal media  First personal media- 1977  Alan Kay and Adele Goldberg - portable personal computer was a personal dynamic media  Archiving different types of files, writing and editing texts, drawing or painting and experimenting with animations and music
  5. 5. Traditional communication media  Personal media- letter, telephone conversations  limited group of associates  Mass media- newspapers and television shows  large group of people
  6. 6. Digitalisation & complexity of media  Media becomes multi-functional  Same media, but purposes of both mass media and private Example:  Email- mass communication purposes, private communication  Internet- commercial online magazines and personal homepages
  7. 7. Feenberg’s model
  8. 8. Niklas Luhman’s theory  The concept of media form and genres are outdated  Three necessary selections  Alter (an amount of information)  Information disseminated via media  Ego (receiver of information, select and understand )  Communication process
  9. 9. Interactional roles and network structures  Mass media- no direct interaction  Personal Media- direct interaction, to actively produce respond to the message
  10. 10. Two explication between mass media & personal media in terms of communication  First- analysing the interactional roles that communicators take on  Second- considering users as producers of content or expressions
  11. 11. The End

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