Here are some tips to measure the ROI for an outdoor advertisement. For outdoor advertisement in Dubai, visit: http://www.backlitemedia.com/out-of-home-media/

1. Measuring
Outdoor
Advertising

2. Outdoor Advertising
• Outdoor advertising is one of the great medium
for conveying your message directly to the
audience.
• This medium cheaper compared to other forms of
advertising.
• It is a proven that OOH ads create a higher ROI
than radio, print and digital display advertising.

3. Familiarize With These Terms
• CTA: Call to action –Immediate response from
the audience.
• DEC: Daily Effective Circulation –number of
vehicles and pedestrians that pass a billboard per
day
• OTC: Opportunity to Contact –how many people
could walk past and see your outdoor advert.
• VAC: Visually Adjusted Contact –number of
people who saw the advert during the outdoor
campaign.

4. Location
• The vehicular or pedestrian traffic that will pass
by a specific location of any particular billboard
at any given time should be taken into
consideration.
• There will be a strong call to action if targeted the
chosen audience demographic, with the right
message.

5. After And Before Sales
• This one of the simplest and common method
used for measuring the effectiveness of an
advertisement.
• Measure the sales before and after running the ad
and if you see any growth in it the you can
ensure that your outdoor advertisement is
working.
• Make sure that you have no other new campaigns
running at the same time.

6. Through Social Media
• Use of Hashtags is a trending thing on social
media.
• Assign a campaign specific hashtag to your ad
and we can measure the ROI based on the
interaction on social media by using the chosen
hashtag.
• To know the exact number of people who are
connecting with your message, just do a search
on Instagram, Facebook and Twitter.

7. Code Specific Campaigns
• Make use of campaign specific discount
vouchers, coupon or QR codes.
• You can measure the ROI by tracking the number
of visitors who have used it on your site.
• If that particular code is used at checkout then
you can assign that sale to the billboard ad.
• These codes should only be applied to the limited
period of the campaign.

8. Conclusion
• Unlike other mediums, outdoor advertising does
not need to be invited in.
• Out of home media is robust, effective and
popular that why we keep doing it.
• For out of home advertising in Dubai, visit:
http://www.backlitemedia.com/out-of-home-
media/