Business Planning Template Insert: the Name of Your Business Here Insert: Your Information and Date Ayelet Baron, firstname.lastname@example.org http://ayeletbaron.com / http://divorcingyourjob.com http://twitter.com/ayeletb
Template Guidelines Here are some overall guidelines in building your plan. Please delete this page when your plan is ready. Why are you writing this plan? Is it to secure funding, partnerships, hire people, etc.? Be very clear about your purpose so you can meet the needs of the person/people who you want to help you with your business. The plan should tell a compelling story: why is this a great business opportunity? what is the problem you are trying to address and why is your approach able to address it? What are you going to do to make your business idea happen? What do you need in terms of resources and investment? Why are you the right person to lead this business? How will you get it executed and how will you measure the ROI. Keep your plan concise and to the point. It should be a reflection of what you bring to the world and help the person/people decide why should they work and/or invest in you. A really good business plan is a document that you use to guide your business. It needs to be a living document where you can track your key milestones.http://ayeletbaron.com
Guidelines: Executive Summary • • Write this section last This needs to capture your entire plan in one page: why is your business important/unique, what does it do, how will it make money and who you areBusiness Problem Value Proposition Business Model:Key Resources and Activities Insert InsertBusiness Opportunity InsertCustomer Profile Partner Ecosystem Revenue Model Cost StructureInsert Insert Insert Insert
The Business ProblemGuidelines: • What is the business need for your company? • What problem or issues does it solve? • What is the gap in the landscape that your service or product provides? • Example: We have too many organizations trying to provide the same solutions to the same people. Why? Streamlining and simplification can shift the focus to how these people can help themselves versus the competition between the organizations.
The OpportunityGuidelines: • What is the business opportunity for your company? • What is the rationale for launching the company? • What do facts and your gut tell you why this will be a successful business?
Business ModelGuidelines: • Describe who the business is and what it stands for • What is the unique model you are proposing • Specific goals and objectives of the business • Background information • Market information: Basic information about the industry you operate in and the customer needs you are meeting. Why are you unique?
Service and Product OfferingsGuidelines: • Describe why you are in business in terms of what services or product you are providing • What are your products and services are and how will you position them in the marketplace? • How and why are your products and/or services are competitive?
Marketing and Sales StrategiesGuidelines: • Who is your target market is and how will you reach it? • How will you grow your business? • What is your overall marketing strategy?
Operational and Organizational ModelGuidelines: • Describe how your business will be organized (add an organization chart if needed. There is a template in the back-up) • Identify any licenses or permits your business will requires • Describe your team and resources needed to drive your business
Financial ModelGuidelines: • Estimate of start-up costs • Projected balance sheet (1 year forward) • Projected income statement (1 year forward) • Projected cash flow statement (12 months forward)
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Key Activities 1 Insert EASY TO IMPLEMNT 2 Insert 3 InsertHARD TO IMPLEMNT 4 Insert 5 Insert 6 Inserthttp://ayeletbaron.com
Prioritization of InitiativesMap Your Key Initiatives Business Criticality Low Moderate Critical LowEase of implementation Medium Highhttp://ayeletbaron.com
Business Structure • Qualifications Title Name Title Title Title Name Name Name Qualifications: Qualifications: Qualifications: http://ayeletbaron.com
About AyeletAyelet Baron is a strategist, speaker andconnector. She likes to help solve bigproblems for leaders in largeorganizations and entrepreneurial start-ups. She is a sought after speaker, writerand coach who helps people achieveresults. Let’s ConnectSpeaking and Workshops include:• Integrating strategic planning as an ongoing process• Culture eats strategy for lunch: the human side of implementation• Social business: hype or reality?• Getting Unstuck: unlearning. Unsticking. Unleashing.• Social media and storytelling• Working smart: major trends in the future of work