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LavaCon Conference Business Case Presentation

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This workshop explores how technical communicators can build the business case(s) needed to take a more active visible role in product development and business strategy by speaking directly to management’s needs and agenda.

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LavaCon Conference Business Case Presentation

  1. 1. How to Build a Winning Business CaseAl Martine & Connie Giordano TechWhirl.Com
  2. 2. How to Build a Winning Business Case
  3. 3. Business Case ExercisePresentations
  4. 4. Al Martine ∏
  5. 5. Connie Giordano
  6. 6. Who are U?
  7. 7. This workshop explores how technical communicators can build the business case(s)needed to take a more active visible role in product development and business strategy by speaking directly to management’s needs and agenda.
  8. 8. When you think of a business case, whatdo you think of?
  9. 9. Common thoughts about Business Cases
  10. 10. This workshop explores how technical communicators professionals can build the business case(s) explain why some change at their company is needed to take a more active visible role in product development and business strategy and then convince the key decision makers that thisidea is the right one directly to management’s needs and agenda by ensuring they’re answering their questions with good reasons. Read: How to Get What You Want Through Structured Arguments
  11. 11. The business case What Business CaseWhy Who
  12. 12. What Business CaseWhy Who What
  13. 13. What Business CaseWhy Who Who Who Who
  14. 14. What Business CaseWhy Who Why (& How)
  15. 15. What Business Case Why WhoSupporting your argument with good data  Gather Key Points  Collect Supporting Data  Analyze and Organize
  16. 16.  Gathering Key Points Discussion
  17. 17.  Gathering Key PointsBrainstorming organize Informational Interviews • You • Directly Impacted • Your Team • Indirectly Impacted • Decision Makers
  18. 18. Why: Types of KeyPoints What Business Case Why Who
  19. 19. Supporting your argument with good data  Gather Key Points  Collect Supporting Data  Analyze and Organize
  20. 20.  How do we avoidbecoming overwhelmed by everything? Discussion
  21. 21.  Collect Supporting DataWhat What do Can YouAre Your You Need to Prove orBest Key Believe to Imply It ?Points? Make These Points True?
  22. 22. Data: Where do wefind it? Discussion• Organizing information• Consolidation• Affinity diagrams• Still a good idea?
  23. 23. Data: Hard Data vs.AnalogiesHard Data Analogies/Soft Data• Internal Data • Examples—Company• Customer Service Our Size Feedback • Organizing information • #YourCompanySucks• • Estimations – Consolidation • Unrelated Project but • Affinity diagrams • Directionally Correct Still a good idea? Commonality (How Many ‘000s?)
  24. 24. Supporting your argument with good data ☑ Gather Key Points ☑ Collect Supporting Data  Analyze and Organize
  25. 25.  Analyze and Organize Look for Similarities AskReview & Group YourselfYour Notes Your – So • Organizing information • • Consolidation Affinity diagrams Results What? • Still a good idea?
  26. 26. Key Point:Going to Oz willmake us happierSo What? What are• the benefits Organizing information• Consolidation•• of happier Affinity diagrams Still a good idea? employees?
  27. 27. What are thebenefits of happieremployees?Guess… What do I need to believe for this to be true?• Lower Absenteeism Who has• More Productive the data or• Less Turn Over How Can I how can I imply it? Prove It?
  28. 28. Data: Can we findinformation thatsuggests a Path?
  29. 29. ☑ Gather Key Points☑ Collect Supporting Data☑ Analyze and Organize
  30. 30. ✔Business Case ExercisePresentations
  31. 31. Exercise Time: 7 Minutes | Group Work Business Case Topic: Given What Develop a skeleton business case for the topics given to you. Please brainstorm possible good Business reasons. One should target the Case heart, the second the head and the final point should discuss how to getWhy Who there. Discuss and note where you could gather data to support your key points. Nominate one person to pitch your case and we’ll discuss.
  32. 32. ✔Business Case ✔ ExercisePresentations
  33. 33. The Pitch
  34. 34. What Business CaseWhy Who
  35. 35. techwhirl.com | jobs.techwhirl.com | news.techwhirl.com 45

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