1. CASE STUDY / INNOCENT
A FLEXIBLE COMMUNICATIONS PLATFORM
FOR AN INTERNATIONAL BUSINESS
In 1998, three men decided to try out a new business venture by selling pure fruit
smoothies at a small music festival. Innocent Drinks is a business phenomenon of the
last decade and from this humble beginning, the business is now a global brand with
revenues of over £100 million. But how does a rapidly expanding business make the
right strategic decision when it comes to investing in a new telephone platform?
www.auroranetworks.co.uk

2. BRIEF RESULT
As part of an international expansion project, Innocent wanted Aurora’s solution has enabled Innocent to expand quickly and
to invest in a new communications platform that would become effectively across Europe. Aurora directly installs and supports
a blue print for new offices across Europe. It was important each international site to ensure that quality and consistency is
to develop a solution that enabled the offices to function maintained at all times.
independently from one another whilst also being able to be
part of an integrated single network solution. » Aurora has commissioned a solution that can be expanded cost
effectively both as a single site solution and as a networked
solution, providing Innocent with complete flexibility.
»
SOLUTION Aurora’s solution supports Innocent’s philosophy of flexible
working, facilitating easy hot-desking, mobile working and office
rotation, supporting users wherever they are in the world.
Aurora designed a fully scalable solution that would support
Innocent’s growth, whilst at the same time being able to evolve » A standardised voice platform across all sites has enabled
with the business. The key was to provide optimum flexibility, Innocent’s telecoms to be more efficient and manageable.
allowing Innocent to centralise or decentralise individual
applications, such as messaging – or the entire solution. » When fully networked, Aurora’s solution will function as a single
Following the highly successful roll out in London, Aurora has network solution supporting features such as multi site hot
subsequently expanded the solution to Dublin, Paris, Hamburg, desking, centralised directories, cross site BLF, international call
Amsterdam, Copenhagen and Salzburg break out and centralised reception. Additionally, the platform is
able to support an integrated customer service contact centre or
develop into a full SIP solution.
Innocent now has direct access to a fully outsourced voice
helpdesk with extensive technical knowledge – a trusted
partner for advice, support, consultancy and ideas on all
things voice. This enables Innocent’s internal IT team to focus
on data projects.
“We have been working with Aurora for many years and are continually impressed with the
exemplary service that we receive. It is great working with a technology partner that has
fresh ideas and a philosophy for delivering a truly pro active support service. Innocent deals
with lots of external service providers and suppliers, all of whom could learn a great deal
from the team at Aurora”.
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T: +44 (0) 20 7025 4000 E: info@auroranetworks.co.uk www.auroranetworks.co.uk