Google Local Listings display business listings in Google Maps search results. The document discusses three important aspects of optimizing a Google Local Listing: 1) How to submit a listing by claiming an existing listing or creating a new one in the Google Local Listings Center, 2) How to optimize a listing by filling it with complete business information, photos, videos and linking it from other sites, and 3) How to track traffic from a listing by accessing analytics in the Google Local Listings Center Dashboard.