Gamification is the use of game design elements in non-gaming contexts. “By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.” ~Brian Burke, Research VP, Gartner Inc., Surrey, UK, April 12, 2011

1. GERMANY www.mobile-monday.de
Gamification
November 8.th, 19.–22.00
PLANGESCHE VILLA IM HEINE-PARK
ELBCHAUSSEE 43
D-22765 HAMBURG
Contact axelhoehnke
axel@axelhoehnke.com / +49.173.952.8000
Register: www.mobile-monday.de/events/gamification-anytime-anywhere
Berlin Dusseldorf Frankfurt Hamburg Munich 1

2. Sponsors
GERMANY www.mobile-monday.de
Main Sponsors
Local Partner
Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 2
axel@axelhoehnke.com / +49.173.952.8000

3. The idea behind
GERMANY www.mobile-monday.de
Spirit
- Global community of visionaries, developers and entrepreneurs
- Open source forum for mobile enthusiasts & innovators & users
Reach
- 500 + events on relevant Mobile topics p.a. globally
- 100,000 + followers in over 110 locations / 60 countries
Objectives
- Encourage innovation within the mobile sector
- Present visions, trends, studies and forecasts from the mobile marketplace
Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 3
axel@axelhoehnke.com / +49.173.952.8000

4. Objectives
GERMANY www.mobile-monday.de
- Encourage innovation within the mobile sector.
- Facilitate networking between small & large companies,
as well as between local and non-domestic companies.
- Help local companies effectively participate in international initiatives through
import & export of visions, concepts, technologies and best practices.
- Present innovative visions, trends, studies and forecasts from the mobile
marketplace. Foster and create partnerships.
- Contribute to the education of the broader public
 MoMo Corporate Video 2010
Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich
axel@axelhoehnke.com / +49.173.952.8000

5. Gamification
GERMANY www.mobile-monday.de
The use of game design elements in non-gaming contexts
- “By 2014, a gamified service for consumer goods
marketing and customer retention will become as
important as Facebook, eBay or Amazon, and more
than 70 percent of Global 2000 organizations will have
at least one gamified application.”
~Brian Burke, Research VP, Gartner Inc., Surrey, UK,
April 12, 2011
Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 5
axel@axelhoehnke.com / +49.173.952.8000

6. Gamification
GERMANY www.mobile-monday.de
Hillary Samson, VP Marketing, Pug Pharm
- The Canadian company Pug Pharm developed a system that achieves the same goals as
a regular gamification product, but also grows more useful over time—with built-in
brand-awareness and customer acquisition components. Pug Pharm have developed
their own IP, a dynamic and scalable Social Network Online Game Engine that allows
businesses to transform their corporate website into a powerful tool to increase visitor
engagement and acquire new customers.
Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 6
axel@axelhoehnke.com / +49.173.952.8000

7. Gamification
GERMANY www.mobile-monday.de
Tim Vasko, Founder & CEO
BizAbacus - 1to1REAL Process Technology Mobile Inc.
- Another Canadian company, 1to1REAL is at the forefront of integrating social media into
corporate websites with an evolution in the HUB for Business Social – a cloud based
platform that aggregates social and media feeds on the web and offers enterprise level
management, governance & compliance patented process flow technology in the
background to allow corporations to manage, message and measure ROI on all forms of
social, email and text media.
Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 7
axel@axelhoehnke.com / +49.173.952.8000

8. momo Hamburg
Event Location
GERMANY www.mobile-monday.de
Elbchaussee 43
Business Club Hamburg
Contact axelhoehnke Berlin Dusseldorf Frankfurt Hamburg Munich 8
axel@axelhoehnke.com / +49.173.952.8000