The document describes MI8 Solutions and its crowd-sourced field auditing apps Jobofon and Molnia. It provides examples of how MI8 has helped various customers conduct field audits and surveys across Russia in a cost-effective manner. Case studies are presented on using Jobofon to audit hypermarkets for a beverage company, traditional stores for a pet food company, and as a service for a BTL marketing agency. MI8 is highlighted as providing reliable results on time through features like real-time data moderation and built-in project management tools.

1. the
small
screen
field
service
mi∞

2. MI8
SOLUTIONS
АЛЕКСАНДР
ГОЛОВКИН
MOLNIA
APP
—
FOR
PROMOTERS
AND
MERCHANDISERS
JOBOFON
APP
FOR
CROWDSOURCE
AND
PROFESSIONAL
AUDITORS
WEB
BASED
REPORTING
+ +

3. MI8
FIRST
YEAR
RESULTS
February
14 May
14 July
14 September
14 November
14 January
15
Jobofon
prototype
and
pilot
Molnia
prototype
and
pilot
Several
new
contracts
on
audits
in
OFF-­‐
TRADE
channel
ON-­‐TRADE
channel
audit
—
the
first
experience
Petshop
consultants
mystery
shopper
survey
—
the
first
experience
Crowdsourced
mystery
shopper
for
the
Bank
—
the
first
experience
Distributors’
service
level
survey
—
the
first
experience
Molina
is
used
to
monitor
500
promoters
across
Russia
Molina
is
used
to
monitor
180
merchandisers
across
Russia
Jobofon
is
used
to
monitor
300
hypermarkets
weekly
across
Russia

4. FIVE
CASE-­‐STUDIES
ON
OUR
WORK
IN
2014

5. CASE
№1
PREMIUM
ALCOHOL
BEVERAGE

6. LEADING
ALCOHOL
BEVERAGE
GROUP
300
HYPERMARKETS
WEEKLY
TO
MONITOR
PROMO
INVESTMENT
AND
ON
SHELF
AVAILABILITY
THE
CUSTOMER
WHERE
OBJECTIVE

7. «…We
doubt
that
your
auditors
(regular
customers)
will
be
capable
of
doing
our
audigng
task.
We
train
our
staff
on
it
for
several
days…»

8. ONE:
ONLINE
TRAINING
AND
OBLIGATORY
TEST
TASK

9. EXAMPLE
—
CHECKING
IF
THE
INPUT
DATA
FITS
THE
CERTAIN
GATE
IF
NOT
-­‐
USER
IS
REQUIRED
TO
MAKE
A
PHOTO
PROOF
REDUCES
NUMBER
OF
INPUT
ERRORS
UNCOVERS
USEFUL
FACTS
SUCH
AS
COMPETITORS
PRICE
PROMO
AND
WRONG
SHELF
PRICING
TWO:
INPUT
ERRORS
DETECTION

10. THREE:
MODERATION
OF
EVERY
REPORT
ONLY
100%
REPORTS
ARE
BEING
PAID
THIS
PREVENTS
AUDITOR
FROM
DOING
SAME
MISTAKES
AGAIN

11. AUDITORS
SUBCONTRACTORS
AGENCY
2 WEEKS
AUDITORS
-­‐
create
tasks
-­‐
educate
online
-­‐
quality
control
-­‐
payment
JOBOFON
MINUTES
DATA
COLLECTION
-­‐
REPORT
GENERATION
WITH
JOBOFON
YOU
CAN
MEASURE
PERFORMANCE
ON
THE
GO
AND
IMPROVE
IMMEDIATELY
2|
|
|
|TRADITIONAL
APPROACH

12. JOBOFON
DATA
INTEGRATES
WITH
YOU
BI
/
CRM
TO
INTEGRATE
CONVENTIONAL
AUDIT
DATA
YOU’LL
NEED
MANUAL
INPUT

13. what
did
the
customer
say:
«Mi8
have
proven
—
they
are
capable
to
execute
out
tasks
successfully.
We
are
happy
with
data
quality
and
with
the
speed
of
work.
Our
company
is
now
audi@ng
300
hypermarkets
weekly
across
Russia
with
mi8»
Na@onal
Key
Account
Director

14. PETFOOD
CASE
№2

15. PETFOOD
MARKET
LEADER
TRADITIONAL
TRADE
AUDIT
THE
MERCHANDISING
STANDARDS
EXECUTION
THE
CUSTOMER
WHERE
OBJECTIVE

16. «We
need
to
audit
tradigonal
stores,
somegmes
only
5
stores
per
city,
at
the
large
number
of
localiges,
including
small
towns.
We
also
need
an
independent
view
as
the
results
will
be
used
for
incengve
purposes.
Can
you
do
that?»

17. JOBOFON
IS
THE
BEST
FIT
Minimum
payroll
is
20
000
RUR
=
40
Jobofon
audits
a
month,
not
enough
stores
to
check
to
pay
off
20
000
RUR
Is
suitable
for
the
audits
where
address
program,
quesgonnaire
and
cadency
is
well
formed
Maximizing
efficiency
through
using
best
posigoned
and
mogvated
auditors
(customers
with
Android
devices)
Company
dedicated
employee Convengonal
agency Jobofon

18. OUR
COVERAGE
—
EVERY
ANDROID
USER
CITIES
1
000
000
+
15
/
15 21
/
21
CITIES
500
000
+ LOCALITIES
<
500
000
100
/
1070

19. what
did
the
customer
say:
«Mi8
actually
exceeded
our
expecta@ons
by
providing
effec@ve
coverage
even
in
the
small
towns.
Quite
happy
with
the
pilot,
we
are
looking
forward
to
coopera@ng
with
mi8
in
2015.
Business
Development
Director

20. JOBOFON
AS
A
SERVICE
FOR
THE
BTL
AGENCY
case
№3

21. NATIONAL
BTL
AGENCY
COLLECT
FIELD
DATA
ON
PRICING,
PROMO,
ADDITIONAL
PURCHASE
POINTS,
ON
SHELF
AVAILABILITY,
MERCHANDISING
STANDARDS
THE
CUSTOMER
OBJECTIVE
AGENCY
USED
JOBOFON
TO
RUN
THEIR
AUDITING
PROJECT
SUBJECT

22. MATURITY
FLEXIBILITY
INT
IN-­‐H
mi8
REQUIRES
STABLE
3G
COVERAGE
$/€
PRICING
ILLUSION
TO
CREATE
A
SERVICE
FOR
300
000
RUR
INVESTMENT
MANY
HIDDEN
COSTS
SUCH
AS
BUG
FIXING
KEEPING
UP-­‐TO-­‐DATE
SERVER
SIDE
WEB
DASHBOARDS
MI8
IS
A
UNIQUE
COMBINATION
OF
HIGH
MATURITY,
LOW
COST
AND
FLEXIBILITY
INTERNATIONAL
SOLUTIONS
IN-­‐HOUSE
SOLUTIONS

23. WHEN
YOU
RENT
MI8
SOLUTIONS
АЛЕКСАНДР
ГОЛОВКИН
WEB
BASED
REPORTING
+ + =
YOU
CAN
BE
SURE
THAT
YOUR
AGENCY
CUSTOMERS
WILL
GET
RELIABLE
RESULTS
ON
TIME
MOLNIA
APP
—
FOR
PROMOTERS
AND
MERCHANDISERS
JOBOFON
APP
FOR
CROWDSOURCE
AND
PROFESSIONAL
AUDITORS

24. HOW
WE
PROVIDE
RELIABLE
RESULTS
TIME
AND
GPS
TRACKING
DATA
DEVIATION
ANALYSIS
(AVAILABLE
ON
1.03.15)
REALTIME
WEB
BASED
MODERATION

25. HOW
WE
PROVIDE
RESULTS
ON
TIME
FIELD
DATA
IS
AVAILABLE
IN
PRECONFIGURED
REPORTS
REALTIME
NO
REPETITIVE
MISTAKES
DUE
TO
IMMEDIATE
FEEDBACK
TO
AUDITORS
BUILT-­‐IN
PROJECT
MANAGEMENT
TOOLS

26. THREE
WAYS
TO
RENT
MI8
SERVICES
1.
SOFTWARE
ONLY
2.
SOFTWARE
+
QUALITY
ASSURANCE
3.
SOFTWARE
+
QUALITY
ASSURANCE
+
AUDITOR
MANAGEMENT
BENEFITS
• FREE
ACCESS
TO
JOBOFON
AUDITORS
DATABASE
• FREE
SETUP
• YOUR
AGENCY
LOGO
ON
REPORTING
• CUSTOMIZED
REPORTING

27. what
did
the
customer
say:
«We
loved
working
with
Mi8:
mobile
app
is
simple
yet
mature,
we
never
faced
neither
data
loss
nor
crashes
that
we
experienced
before
with
another
provider.
Now
launching
the
next
wave
of
audit
with
Mi8»
Account
Director

28. COFFEE
MACHINES
CASE
№4

29. COLLECT
SALES
LEAD
ON
POTENTIAL
CLIENTS
100
+
NEW
CLIENTS’
LEADS
EVERY
MONTH
WHAT
OBJECTIVE
COFFEE
MACHINES
SERVICE
COMPANY
THE
CUSTOMER

30. «We
want
to
hire
you
on
bringing
new
sales
leads
so
our
managers
can
focus
on
working
on
those
leads.
This
way
we
will
maximize
our
sales»

31. TO
GET
A
NEW
LEAD
IS
A
DIFFICULT
TASK
NOT
EVERY
PERSON
WILL
BE
CAPABLE
OF
DOING.
ONE
NEEDS
TO
CONVINCE
SECURITY,
SET
THE
CONTACT
WITH
THE
CLIENT
AND
ONLY
THEN
FILL
IN
THE
QUESTIONNAIRE
WITH
REQUIRED
DATA

32. WE
SET
THE
DEDICATED
SUPERVISOR
WHO
SELECTS,
TRAINS,
MOTIVATES
AND
CONTROLS
THE
SPECIAL
AGENTS
TEAM
THE
TASK
IS
DONE
‘‘
’’
JOBOFON TEAM

33. what
did
the
customer
say:
«Mi8
has
exceeded
our
expecta@ons
by
providing
160+
sales
lead
a
month.
We
will
prolong
our
contract
with
Mi8
in
2015
gladly»
General
Manager

34. MERCHANDISER
REPORTING
CASE
№5

35. TOP-­‐3
ALCO
GROUP
IN
RUSSIA
180
MERCHANDISERS
ACROSS
RUSSIA
DAILY
REPORTING
ON
PRODUCT
AVAILABILITY,
PRICING,
SHELF-­‐SHARE,
EXECUTION
OF
PROMO
THE
CUSTOMER
WHAT
OBJECTIVE

36. «We
don't
want
our
merchandisers
and
managers
to
waste
their
gme
with
excel
and
folders
with
tons
of
pictures.
Our
company
is
looking
for
the
best
solugon.
Why
Mi8?»

37. MOLNIA
IS
BUILD
SPECIFICALLY
FOR
MERCHANDISERS
AND
PROMOTERS
BEST
COST
OF
OWNERSHIP
ONE
MONTH
PILOT
/
TRIAL

38. WE
SUPPLY
MODERN
AND
COST
EFFECTIVE
ANDROID
DEVICES
WE
CAN
INSTALL
ON
THE
DEVICES
THAT
BELONG
TO
YOUR
STAFF

39. what
did
the
customer
say:
«Mi8
gave
us
a
solu@on
with
the
minimum
upfront
investment.
During
the
pilot
project
we
confirmed
the
App
func@onality
as
well
as
Mi8
reliability.
This
(2015)
spring
we
roll
out
the
project
to
cover
with
the
service
all
of
our
180
merchandisers»
Trade
Marke@ng
Director

40. IS
MOLNIA
A
SERVICE
FOR
THE
LARGE
COMPANIES
ONLY?

41. ИМПОРТЕР
ЭЛИТНОГО
АЛКОГОЛЯ
ФИНСКИЙ
ПРОИЗВОДИТЕЛЬ
ИЗДЕЛИЙ
ИЗ
БУМАГИ
MI8
PROVIDES
YOU
WITH
‘TURN
KEY’
SOLUTION
AT
THE
MONTHLY
COST
OF
ONE
ADDITIONAL
MERCHANDISER
НАШИ
КЛИЕНТЫ
=

42. MI8
PROVIDES
YOU
WITH
‘TURN
KEY’
SOLUTION
AT
THE
MONTHLY
COST
OF
ONE
ADDITIONAL
MERCHANDISER
=

43. YOUR
COMPANY
CASE
№6

44. LETS
GET
STARTED!