In a 2011 Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Business released by the Social Media Examiner, we came upon the following facts on the usage of social media by marketers: 93% of marketers’ surveyed used social media to market their businesses. 90% of them said it is important for their businesses. A significant majority of the self-employed and small business-owners with two or more employees (67% and 66% respectively) strongly agreed. A significant 88% said social media helped them generate more exposure for their businesses. 72% of marketers more than 3 years of social media experience said it help them close business.

1. SEO Sydney Tip: How to Use Social Media for Business
In a 2011 Social Media Marketing Industry Report: How Marketers
are Using Social Media to Grow Their Business released by the
Social Media Examiner, we came upon the following facts on the
usage of social media by marketers:
- 93% of marketers’ surveyed used social media to market their
businesses.
- 90% of them said it is important for their businesses. A
significant majority of the self-employed and small business-
owners with two or more employees (67% and 66%
respectively) strongly agreed.
- A significant 88% said social media helped them generate more
exposure for their businesses.
- 72% of marketers more than 3 years of social media experience
said it help them close business.
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2. Social media is the new business tool, business-owners and
marketers are inclined to agree. If you haven’t tried it yet, you are
messing a great opportunity to make your business grow and
expand your clientele base. Here are a few tips to help you use
social media for business purposes.
Formulate a plan, organize your thoughts and have a course for
your actions – When you load your business into the social media
world, you should already know what your objectives are and who
your targeted audience is. When you invest in online marketing,
you need to have your plans and intentions in hand or else you’re
going to look scattered and confused. In other words, be ready.
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3. Find where you really belong
In other words, find your niche or find your field. Know where
your target customers are. Communicate and engage with
people in your niche. You would look like a dirty spammer if
you don’t.
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4. Decide on your manner or tone of communication
Find your tone of voice. The right tone of voice can help seal
business deals. Are you going to communicate with your
audience as if you are a professor with an academic flair or as
an ordinary store-keeper?
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5. Listen to your customers
Listening is crucial to success. Social media is a communication
tool, and with it, you listen to your customers’ suggestions and
comments – factors that can spur further improvement and
development. Listening to your customers is part of customer
service
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6. Find meaningful data
Social networking is not only about communicating with your
customers. It is to assist you in obtaining useful and relevant
data and reports and studies related to your industry or niche.
Use data to guide your operation.
Add pictures and videos
Pique your customers’ interest in your offering through pictures
and videos, loads of them. Bring them a visual feast before
their eyes.
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7. Connect all your social media
Link each account to each other, like putting your Facebook link on
your YouTube account or sharing your Twitter account on your
LinkedIn. In fact, on your main website, you can put in there the
links to all or some of your accounts.
Use your time wisely
It’s also time consuming to market your business in social media,
so you should have your purposes ready once you sit at your
computer. Remember: Time is money. It’s real gold.
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8. Take your time
The benefits with social media do not come overnight. You
need time to build your online reputation and trust with your
existing customers. It takes time to build relationships that
could lead to business deals. Time and patience come together
for greater success.
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9. Engage and interact
Social media isn’t social for nothing. It is built to create
interaction and encourage socialization among online users or
in your case, between you and your customers. Through it, you
know what your customers are thinking of your product or
service.
Connect with your customers. Answer their concerns. Respond
to their messages. Thank them for their patronage. That adds
to the credibility of your business.
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10. No matter the medium, be it a telephone, cellular, fax machine,
email or social media, you need to have a sense of
communication with your existing customers. Business doesn’t
only take place after a customer makes a purchase. It extends
to how the customer benefits from your offering.
If you need help on social media marketing, you should hire a
competent SEO Sydney specialist.
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Development Sydney