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In a 2011 Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Business released by the Social Media Examiner, we came upon the following facts on the usage of social media by marketers:
93% of marketers’ surveyed used social media to market their businesses.
90% of them said it is important for their businesses. A significant majority of the self-employed and small business-owners with two or more employees (67% and 66% respectively) strongly agreed.
A significant 88% said social media helped them generate more exposure for their businesses.
72% of marketers more than 3 years of social media experience said it help them close business.