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In the third quarter of 2009, Linea Directa Communications - part of Studio Moderna Group, one of the biggest and fastest developing direct marketing and call center companies, conducted by phone a survey among 1200 Sales/ Marketing/ General Directors about economic crisis and its consequences for Central and Eastern Europe
Objective of the survey was to investigate industries pains, needs and challenges during financial crisis.
The analysis included not only the kind of effects companies have experienced but also measures that have been taken or planned so far.
The managers answered where did the companies cut the budgets and where did increase it comparing to 2008.
Last part of the questionnarie is related to utilization of marketing and direct marketing channels. We will find if companies are interested to invest in sales and promotion activities during financial crisis and the evolution of budgets per each country.