Re-use, Re-purpose and Re-mix

1. Re-use, Re-purpose and Re-mix Andy Barnett Assistant Director McMillan Memorial Library, Wisconsin Rapids

2. Why Me? <ul><li>Cross discipline / cross pollination </li></ul><ul><li>Operate at a low tech level (i.e. cheap and free) like students </li></ul><ul><li>Low hanging fruit </li></ul><ul><li>Public library = educational & voluntary </li></ul>

3. Scarcity to Abundance (Libraries) <ul><li>The story of libraries in our lifetime </li></ul><ul><li>No library is an island - anymore </li></ul><ul><li>Huge periodical databases </li></ul><ul><li>Other digital content </li></ul><ul><li>Local history (every library’s specialty) </li></ul><ul><li>The future is unevenly distributed </li></ul>

4. Scarcity to Abundance (Local History) <ul><li>One copy (literally) to infinite copies </li></ul><ul><li>One (closed) location to remote access </li></ul><ul><li>One user/use to many users/uses </li></ul><ul><li>Invisible to Google/Flickr/Amazon </li></ul><ul><li>Rights and permissions to Creative Commons </li></ul><ul><li>Original print to re-mix and mashup </li></ul>

5. McMillan’s advantages <ul><li>Well organized local history collection </li></ul><ul><li>Interested / trained staff </li></ul><ul><li>Developed local capacity </li></ul><ul><li>Foundation / LSTA support </li></ul><ul><li>Lots of digital content </li></ul>

6. Cemetery Map - Before <ul><li>One copy on a wall </li></ul><ul><li>Accessory to cemetery index </li></ul><ul><li>Typewriter era </li></ul><ul><li>Low hanging fruit </li></ul>

7. Google Maps – Process <ul><li>Way too easy </li></ul><ul><li>Register, make map, save, embed </li></ul><ul><li>Library location (map only) </li></ul><ul><li>Postcard collection (mapped images) </li></ul><ul><li>Previous library locations (mapped images and text) </li></ul><ul><li>Detailed how to information </li></ul>

8. Cemetery Map – Process <ul><li>Created map for each cemetery </li></ul><ul><li>Used satellite view to get specific </li></ul><ul><li>Copied lat/long from URL for embed page </li></ul><ul><li>Created combined map </li></ul><ul><li>Embedded map </li></ul>

9. Cemetery Map - After <ul><li>Used internally – an important metric </li></ul><ul><li>Build it, they will come </li></ul><ul><li>Listed / findable map and embed page </li></ul><ul><li>Great for image of institution </li></ul><ul><li>More accurate, works with GPS </li></ul><ul><li>Google provides driving directions </li></ul>

10. Lumber Rafting – Why? <ul><li>Local angles – Taylor, Arpin, Bennett </li></ul><ul><li>Serendipity (and eBay) </li></ul><ul><li>Totally vanished era </li></ul><ul><li>Half done at start </li></ul><ul><li>Mixture of PD and copyright </li></ul>

11. Raftsmen - Process <ul><li>Scan Raftmen’s Life </li></ul><ul><li>Mix with existing images and text </li></ul><ul><li>Get permissions for copyrighted material </li></ul><ul><li>Link to what we couldn’t host </li></ul><ul><li>Move Raftmen’s Life images to Flickr with text from Taylor </li></ul>

12. Raftsmen - After <ul><li>Lumber Rafting : A Digital Resource </li></ul><ul><li>No internal customer / local demand </li></ul><ul><li>Highlights area </li></ul><ul><li>Playing at a high level </li></ul><ul><li>If not us, who? </li></ul><ul><li>Sense of ownership </li></ul><ul><li>Need to clean up Flickr text </li></ul>

13. Taylor – Before (vol. 1) <ul><li>One of a kind item </li></ul><ul><li>Large format photographs </li></ul><ul><li>Handled by public for decade+ </li></ul><ul><li>Stored in attic / basement since 1950s </li></ul>

14. Taylor – Before (vol. 2) <ul><li>200 pages of typescript </li></ul><ul><li>Handwritten additions and notes </li></ul><ul><li>Cross references between volumes </li></ul>

15. Taylor – Stage One <ul><li>Scan photos, convert text </li></ul><ul><li>Photo volume = gallery (thumbnails) = page order </li></ul><ul><li>Text volume = html pages </li></ul><ul><li>Hyperlinks (about 900) </li></ul><ul><li>Retains original format (kinda) </li></ul>

16. Taylor - Stage One Revisited <ul><li>Foundation / museum re-scans photos </li></ul><ul><li>We get archival (3000 line) storage & (1600 line) display images </li></ul><ul><li>Creative Commons license - Creative Commons Attribution-Noncommercial-Share Alike 3.0 </li></ul>

17. Taylor – Stage 2.0 (Google) <ul><li>Taylor mapped </li></ul><ul><li>Served internal / local need </li></ul><ul><li>Plotting location created information </li></ul><ul><li>Re-purpose text </li></ul><ul><li>Thumbnail (Google re-sizes anyway) </li></ul><ul><li>Link to larger version on our site </li></ul>

18. Taylor – Stage 2.0 (Flickr) <ul><li>Taylor Flickred ( streets and people ) </li></ul><ul><li>Free accounts limited to 200 visible images at 1024 maximum </li></ul><ul><li>Raftsmen and Taylor (people) share an account in different sets </li></ul><ul><li>Creative Commons license </li></ul>

19. Creative Commons <ul><li>Licenses provide: standards for use, legal code, protection </li></ul><ul><li>Attribution - all </li></ul><ul><li>Remix? Yes, Share Alike (conditions) or No Derivatives </li></ul><ul><li>Non-Commercial (option) </li></ul><ul><li>100 million CC photos on Flickr </li></ul>

20. Google Maps / Flickr <ul><li>Price is right </li></ul><ul><li>Simple process </li></ul><ul><li>Good visibility </li></ul><ul><li>Familiar to audience </li></ul><ul><li>Commercial sites </li></ul><ul><li>Not your site </li></ul><ul><li>Control </li></ul><ul><li>Terms of service </li></ul>

21. Print on Demand (pro) <ul><li>Public, internal or personal use </li></ul><ul><li>Zero initial investment, <$10/copy </li></ul><ul><li>No inventory, shipping or billing </li></ul><ul><li>Retain rights and control </li></ul><ul><li>Kindle / Search Inside options </li></ul><ul><li>AV on Demand too </li></ul>

22. Print on Demand (con) <ul><li>Printing, not publishing </li></ul><ul><li>Learning curve on an unusual skill set </li></ul><ul><li>Layout, captions, graphics, covers, pdf, rights, permissions </li></ul><ul><li>Marketing and visibility </li></ul><ul><li>Copyright is your problem </li></ul><ul><li>Probably not a money maker </li></ul>

23. Print on Demand – Other Takes <ul><li>Walt Crawford also has used both </li></ul><ul><ul><li>His take on Lulu.com </li></ul></ul><ul><ul><li>His comparison after using both </li></ul></ul><ul><ul><li>"Publishing It Yourself: Experiences With PoD." Online 32, no. 3 (May 2008): 58-60. </li></ul></ul><ul><li>Alexander, George. "Print On Demand and the Changing Face of Book Publishing." Seybold Report: Analyzing Publishing Technologies 8, no. 11 (May 29, 2008): 9- </li></ul>

24. Reprint - Facsimile <ul><li>Easiest to do or outsource </li></ul><ul><li>Clear copyright, scan, reprint </li></ul><ul><li>No editing, footnotes or changes </li></ul><ul><li>Still have to clean up images, prepare cover & title, prepare for publication </li></ul><ul><li>Images not text despite pdf </li></ul>

25. Reprint - Enhanced <ul><li>Clear copyright </li></ul><ul><li>Convert text to digital </li></ul><ul><li>Can edit, footnote and modify </li></ul><ul><li>Find photos, get permissions, layout </li></ul><ul><li>Captions can be mini-appendix </li></ul><ul><li>Some functions of an editor </li></ul><ul><li>Grit, Grief and Gold </li></ul>

26. Reprint – Enhanced (photos) <ul><li>Many PD or CC sites ( LOC , NavSource , Wikipedia , Flickr ) </li></ul><ul><li>People willing to grant permission </li></ul><ul><li>Institutions (forms and fees) </li></ul><ul><li>eBay (postcards and photographs) </li></ul>

27. New Content <ul><li>Clear copyright </li></ul><ul><li>Choose or create text </li></ul><ul><li>Author or editor </li></ul><ul><li>Layout and images </li></ul><ul><li>Lots of control = lots of work </li></ul><ul><li>Soldier and Sailor Too </li></ul>

28. POD Option – Lulu.com <ul><li>Real ISBN </li></ul><ul><li>Range of pre-pub and marketing services </li></ul><ul><li>Wide range of product </li></ul><ul><li>Will get an Amazon listing but… </li></ul><ul><li>Does good job with images </li></ul>

29. POD Option – CreateSpace <ul><li>CreateSpace – Amazon </li></ul><ul><li>Semi-ISBN </li></ul><ul><li>Will get an Amazon / Target listing, but not elsewhere </li></ul><ul><li>Does less good job with images </li></ul><ul><li>Slightly cheaper ($7 vs $10) </li></ul>

30. POD – Other Options <ul><li>Lightning Source (Ingram) </li></ul><ul><li>Author Services </li></ul><ul><li>Borders Personal Publishing (Lulu) </li></ul><ul><li>Blurb </li></ul>

31. What’s next @ McMillan <ul><li>Expanded Library history POD </li></ul><ul><li>Taylor book POD </li></ul><ul><li>Who’s Who in Wisconsin Rapids (1920-1922 newspapers) </li></ul><ul><li>Other out of copyright or family items </li></ul><ul><li>Additional photographs to website and Flickr </li></ul>

32. Contact Andy Barnett <ul><li>McMillan Memorial Library 490 E. Grand Ave. Wisconsin Rapids, WI 54494 </li></ul><ul><li>(715) 422-5144 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.mcmillanlibrary.org/library/forlibrarians.html </li></ul>