1.
The MAINSTREAM
PORN Problem
Dr. Augustine Fou
http://linkd.in/augustinefou
November 2013
-1-
Augustine Fou

2.
Addicted to Porn
Previously reported:
Mainstream Sites use Porn Keywords to Juice Traffic
By: Augustine Fou, May 2013
“Mainstream sites appear to be addicted to
porn too. Some rely on high volume porn
keywords to drive organic traffic and others
have „questionable content‟ (to put it
politely) on the site itself.”
-- Dr. Augustine Fou
-2-
Augustine Fou

3.
Link-bait Keywords
Break.com
• Linkbait
keyword:
“hermione sex
tape”
• Video was a
picture montage
some
inappropriate
images)
• T-mobile ad and
Jeep ad
(pictured)
-3-
Augustine Fou

4.
Link-bait Keywords
Dailymotion.com
• Linkbait keyword: “emma
watson nude NSFW”
• Video was a unlicensed
footage from press event
• Comedy Gives Back ad
(pictured)
-4-
Augustine Fou

5.
Link-bait Keywords
Metacafe.com
• Linkbait keyword:
“scarlett johansson nude
leaked pictures”
• Video was footage from
press event; no porn
content
• Emblem Health ad
(pictured)
-5-
Augustine Fou

6.
Site Search
search “emma watson nude”
X-rated video is first result
censored screenshot below
-6-
Augustine Fou

7.
Traffic Honeypot Keywords
-7-
Augustine Fou

8.
Google Search
“top celebrity nudes”
6.6M results
funnyordie.com
ranker.com
(Complex Media Network)
-8-
Augustine Fou

9.
Google Search
everyjoe.com (Alloy)
metacafe.com
“emma watson nude”
11.5M results
break.com
dailymotion.com
-9-
Augustine Fou

10.
Google Search
everyjoe.com (Alloy)
“emma watson naked”
13.2M results
break.com
metacafe.com
- 10 -
Augustine Fou

11.
Google Search
everyjoe.com (Alloy)
dailymotion.com
“selena gomez nude”
22.3M results
aol.com
- 11 -
Augustine Fou

12.
Google Site Search
on break.com
“emma watson nude”
1,140 results
- 12 -
Augustine Fou

13.
Google Site Search
on dailymotion.com
“rihanna nude”
9,580 results
- 13 -
Augustine Fou

14.
Google Site Search
on metacafe.com
“scarlett johanssen nude”
6,240 results
- 14 -
Augustine Fou

15.
High Frequency Porn Keywords
Break.com
Incorporating
known, high
frequency porn
keywords to get
organic traffic.
1,080 results for
“glory hole”
- 15 -
21,500 results for
“rape”
MANY others
so offensive
that it is NOT
possible to
show here.
Augustine Fou

16.
Porn Link-bait Copy
Break.com
Thousands of
pages of pornkeyword
stuffed pages
“incest”
- 16 -
Augustine Fou

17.
Related Articles
Bad Guys Happily Rob Display Advertisers
By: Augustine Fou, July 23, 2012
Everything Fake (Display Ad Fraud, Search Click Fraud)
By: Augustine Fou, April 2013
Blacklisting vs Whitelisting
By: Augustine Fou, October 2013
Mainstream Sites use Porn Keywords to Juice Traffic
By: Augustine Fou, May 2013
How Display Ad Fraud Works
By: Augustine Fou, May 2013
- 17 -
Augustine Fou

18.
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. One
aspect of this is detecting waste and
fraud; and then taking steps to mitigate
it.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
- 18 -
@acfou
Augustine Fou