Personal branding is the art of marketing yourself. Not all of us have consciously cultivated our own brand, but it exists nonetheless. The question is: do bartenders need to brand themselves? Most are employees, have a salary, are part of a company. Why is this relevant and useful? What are the steps to build a personal brand?

1. 1P age
PERSONAL
BRANDING
FOR
BARTENDERS
THE ROOSTER FACTORY

2. 2P age
BRANDING,
YOU SAID?
PERSONAL B RANDING The ar t of mar k eti ng your sel f. Y ou ar e a BRAND
whether you real i ze i t or not.

3. 3P age
BRANDING
Brings maximum brand exposure,
visibility, and effectiveness.
Maintaining your popularity at the
forefront is an essential daily task,
especially online.
OFFLINE BRAND BUILDING FOR
BARTENDERS
• Events, trade shows, teaching…
• Face to face interaction, having
drinks…
• Direct mailing
ONLINE BRAND BUILDING FOR
BARTENDERS
• Social media
• Website
• Blogs
• Industry groups
Definitions

4. 4P age
THE VALUE OF PERSONAL BRANDING
FOR BARTENDERS

5. 5P age
04
Greater visibility
The Value of Personal Branding
for Bartenders
02
Leadership opportunities
03
Recognition and prestige
01
Increased opportunities for
employment

6. 6P ageThe Value of Personal Branding
for Bartenders
06
Rewarding partnerships
0705
Higher perceived value Relevance to a specific
market / audience

7. 7P age

8. 8P age
STEPS TO
BUILDING A PERSONAL BRAND

9. 9P age
BUILD UP YOUR ONLINE & OFFLINE PERSONAL ASSETS
THINK OF YOURSELF AS A BRAND
CREATE YOUR PERSONAL BRAND VISION
6 steps to building a personal brand

10. 10P age
MONITOR YOUR ONLINE PRESENCE
FIND WAYS TO PRODUCE VALUE
6 steps to building a personal brand
BE PURPOSEFUL IN WHAT YOUR SHARE

11. 11P age
YOUR ONLINE
SELF

12. 12P age
A
connected
world

13. 13P age
ENGAGEMENTSIGNIFANCE CONSISTENCY
RESPONSIVENESSFOCUS
5 key rules for social media

14. 14P age
Which
platforms?

15. 15P age
What
about the
others?

16. 16P age
BEST
PRACTICES

17. 17P age
Posting to
multiple
channels

18. 18P age
Industry relevant
hashtags
#bar #cocktails #cocktail #mixology #drinks
#barman #mixologist #drink #bartending
#alcohol #work #bartenderlife #nightlife
#beer #vodka #barlife #craftcocktails
#whiskey #liquor #booze #gin #bartenders
#drinkporn #happyhour #cheers #wine
#selfie #barista #restaurant #foodporn
#coffee #bartendernotmixologist
#cocktailporn #barmen #craftcocktail
#BarLife #DrinkUp #HappyHour
#cocktailoclock #cocktailoftheday
#worldsbestbars #instadrink #TikiTuesday
#WhiskeyWednesday #ThirstyThursday
#HomeBar

19. 19P age
Online bartender
communities
Reddits
Facebook Groups
LinkedIn Groups

20. 20P age
AND WHEN
YOU’RE
OFFLINE?

21. 21P age
04
Making time to visit other
bars and engage with
bartenders
What to do offline?
02
Taking interest in your
guests and colleagues
03
Attending key industry events
(like TOTC)
01
Presenting yourself professionally

22. 22P age
10
ACTIONABLE
ITEMS

23. 23P age
01
moving forward with any
personal branding efforts
CLEAN HOUSE
02
And stick with them
PICK YOUR CHANNELS

24. 24P age
04
Ask your friends, followers
questions, include any action
CALL TO ACTION
05
As brands can actually hear you,
more than when you’re behind
the bar
TALK ABOUT THE BRANDS YOU LIKE
03
Have a vision, tell a story
CREATE A SHORT BIO

25. 25P age
07
Whenever people engage with
you
ALWAYS RECIPROCATE
08
What’s good for your bar is good
for you
TEMPT & INCENTIVIZE SPECIALS
06
Engage with their content,
become noticed by them
FOLLOW INDUSTRY LEADERS

26. 26P age
09
Establish relationships with
bartenders all around the world
and they’ll be ready to invite you
behind their own bar
OPTIMIZE YOUR SEO
10
Sharing your success is very
different than just plastering your
wall with every A-list opportunity
you’ve been given. #startenders
DON’T OVERSELL

27. 27P age
PERSONAL BRANDING FOR BARTENDERS
THANK
YOU!
THE ROOSTER FACTORY