Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (18)
Similar to Seneca College Ryobi
Similar to Seneca College Ryobi (20)
Recently uploaded
Recently uploaded (20)
Seneca College Ryobi
- 1. Pro Features Affordable Prices
- 3. "Ryobi is committed to innovation, continuous improvement on our products and services to exceed customer expectation and to be the world's leading supplier of power tools."
- 5. Competition
- 6. Heavy Duty Light Duty Eco Friendly Not Friendly Price Current Market
- 8. Safe
- 9. Easy to use
- 10. Cost Effective
- 12. Safe
- 13. Easy to use
- 14. Cost Effective
- 15. PowerfulHeavy Duty Light Duty Not Friendly Eco Friendly Price
- 17. Implementation Canada wide launch summer of 2011
- 18. Pricing Gas $89.99 $349.99 Propane $139.99 Electric $39.99 $179.99
- 24. Did you know that:Inefficient 2-stroke gas-powered lawnmowers can emit the same amount of common air pollutants released in one hour as driving a new car for over 550 kilometres. Gas-powered lawn equipment release about 80,000 tonnes of emissions in Canada every year, and use 151 million litres of gas. Garden equipment is responsible for between 3 - 5 % of Canada's air pollutio Blower and More $139 Cultivator Add $99.99
- 26. Propane “Gas powered lawn and Garden tools produce up to 30x more hydrocarbons than a typical car” Heavy Duty Light Duty Not Friendly Eco Friendly Price
Editor's Notes
- Judges are the board of directors at Ryobi, a division of TTI, we are the marketing team here to make our proposition
- RAYThe Home Depot Techtronic Industries3 CategoriesPower Tools and AccessoriesRyobiStilettoMilwaukee2. Floor Care 1. AEG/ Electrolux 2. Hoover 3. Dirt Devil 4. Vax3. Outdoor Products1. Ryobi 2. Homelite
- AlexThey are not alone in this market however. It is highly competitive on both the electric and gas market. This is a list of ryobis competition within the home depotAs you can see there is no shortage. If ryobi fails to provide the right product the consumer will find it elsewhere
- Here it is: the ryobi propane powered eco trimmerNo choke, priming or messy oil. Will run for 2 hours on 1 16.5oz propane tank that can be purchased at any hardware store. these canisters are cheap ($4) and are now fully recyclable. As with all gas ryobi trimmers this product can be converted to an array of other tools through the expand it system. This product allows us to do 3 things. Meet our customers needs. They are asking for this. We are experiencing an explosion in the overall garden industry, this allows us to capitalise on thst. Finally beat out the competition. This technology is coming whether we jump on or not
- PEGAHThroughout the next few slides you are going to speak about our launch. We are going to be doing a National launch in CANADA through the Home Depot ONLY in the summer of 2011We are not going to be doing any advertising outside of the home depot publications. We are targeting their customer who accounts for 40% of the canadian market, NOT trying to bring new customers to their store. I have made a few examples of potential ads on the HD website and flyer. Also mention the mow down pollution event held at Home Depot every year (Subsidized by the Government) This is an event where customers trade in their old gas trimmer or lawnmower for a discount on a new more eco-friendly electrical one. Our product will qualify for this. Customers will likely get $30 – 40 off our trimmer for this week.
- PEGAH
- PEGAH**
- PEGAH
- Speak about traditional customers wants and needs for electric and gasElectricBenefits cheap eco ease of use (Battery)Negatives not powerful inconvenient (corded) expensive to replace batteryGasBenefits Power mobilityNegatives loud dangerous expensive not eco