Low Carbon Future The Rise Of Green Marketing

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Synopsis of the need for carbon responsibility among consumers and corporations, how to establish goals and appropriate culture and an action plan from the business and communications standpoints.

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  • Vinod Khosla; Keep the faith!
  • Low Carbon Future The Rise Of Green Marketing

    1. 1. The Carbon Operations Company<br />A Low Carbon Future: The Rise of Green Marketing <br />
    2. 2. ClimeCo The Carbon Operations Company<br />Full service, turn-key carbon development and advisory firm<br />CDM and US expertise<br /><ul><li>Strategy Development
    3. 3. Outsourced Operations
    4. 4. Integrated Approach</li></ul>Managed over 600 emission reduction sites and dozens of industrial gas mitigation projects<br />Unique approach combining carbon expertise with engineering, technologies, operations, and finance<br />
    5. 5. ClimeCo The Carbon Operations Company<br />The Challenge<br />
    6. 6. ClimeCo The Carbon Operations Company<br />Business As Usual<br />By 2025<br /><ul><li>7.9 Billion people (20% > 2009)
    7. 7. 30 Trillion Kwh electricity (59% > 2009)
    8. 8. 21 Billion barrels of oil for transport alone (33% > 2009)
    9. 9. 85 Billion tons of C02e (54% over 2008)</li></li></ul><li> ClimeCo The Carbon Operations Company<br />The Carbon Revolution<br />Reducing emission’s while maintaining growth implies carbon productivity must increase tenfold (McKinsey)<br />This needs to happen three times faster than the <br />industrial revolution’s rise of productivity <br />
    10. 10. ClimeCo The Carbon Operations Company<br />Lowering Carbon Emissions<br />The Tax or Trade Debate<br />Cap-and-Trade<br />Taxes<br />Provide certainty<br />Ensure predictable increase in <br /> energy price<br />No incentive to reduce emissions<br />Difficult to calibrate<br />Global harmonization?<br />Utilization of tax revenues?<br />Provides incentive for a specific environmental outcome<br />Ensures lowest-cost emission reduction <br />Prices self-adjust<br />Balances compliance and policy flexibility<br />Linkages can lead to global systems<br />Provides opportunities for private sector<br />
    11. 11. ClimeCo The Carbon Operations Company<br />The Changing Role <br />of “Green” in the Enterprise<br />
    12. 12. ClimeCo The Carbon Operations Company<br /> From CSR to the C-Suite<br />
    13. 13. ClimeCo The Carbon Operations Company<br /><ul><li>Understand climate change
    14. 14. Measure carbon exposure
    15. 15. Assess Footprint
    16. 16. Company wide
    17. 17. At product level
    18. 18. Realize impact on Company’s Bankers and Wall Street
    19. 19. Create a Carbon Strategy
    20. 20. Start Voluntary reporting
    21. 21. Competitive dynamics</li></li></ul><li> ClimeCo The Carbon Operations Company<br /><ul><li>Understand climate change
    22. 22. Measure carbon exposure
    23. 23. Assess Footprint
    24. 24. Company wide
    25. 25. At product level
    26. 26. Realize impact on Company’s Bankers and Wall Street
    27. 27. Create a Carbon Strategy
    28. 28. Start Voluntary reporting
    29. 29. Competitive dynamics
    30. 30. Issue Corporate carbon commitment
    31. 31. Establish ring-fenced budgets
    32. 32. Learn how to participate in carbon trading
    33. 33. Reduce footprint
    34. 34. Involve supply chain
    35. 35. Ensure compliance with cap
    36. 36. Influence policy development</li></li></ul><li> ClimeCo The Carbon Operations Company<br /><ul><li>Understand climate change
    37. 37. Measure carbon exposure
    38. 38. Assess Footprint
    39. 39. Company wide
    40. 40. At product level
    41. 41. Realize impact on Company’s Bankers and Wall Street
    42. 42. Create a Carbon Strategy
    43. 43. Start Voluntary reporting
    44. 44. Competitive dynamics
    45. 45. Issue Corporate carbon commitment
    46. 46. Establish ring-fenced budgets
    47. 47. Learn how to participate in carbon trading
    48. 48. Reduce footprint
    49. 49. Involve supply chain
    50. 50. Ensure compliance with cap
    51. 51. Influence policy development
    52. 52. Switch from offsetting to process and technology changes
    53. 53. Move to Alternative energies
    54. 54. Pursue Game-changing ideas (PBP)
    55. 55. Explore Opportunities in low carbon products and services</li></li></ul><li>The Carbon Operations Company<br />The Carbon Operations Company<br /> ClimeCo The Carbon Operations Company<br />Financial Crunch:<br />Crisis or Opportunity?<br />$ 4 trillion Dollar opportunity<br />EU estimates funding needed at around $220 billion a year<br />2009: Lack of liquidity, investor fears<br />Kick start from stimulus funds <br />Yet, most of the funding will need to come from the private sector<br />Energy efficiency already provides highest impact and ROI<br />Ewing Bemiss & Co.<br />
    56. 56. ClimeCo The Carbon Operations Company<br />The “Green Imperative”<br />Growing Consumer Awareness<br />Environmental Attributes become part of competitive positioning <br />Expectations for “green” growth lead companies to:<br /><ul><li>Modify their product portfolio
    57. 57. Scrutinize their processes and supply chains</li></li></ul><li> ClimeCo The Carbon Operations Company<br />(*) Source: Lipincott Mercer, Consumer Brands and Climate Change study<br />
    58. 58. ClimeCo The Carbon Operations Company<br />Practical Steps<br />Be genuine and congruent <br /><ul><li>Avoid backlash from “Green washing”
    59. 59. Establish credentials
    60. 60. Be aware of FTC guidelines
    61. 61. Integrate into business strategy and company culture</li></ul>Communicate the benefits<br /><ul><li>Company’s activities
    62. 62. So what?
    63. 63. Provide opportunities to participate
    64. 64. Develop targeted communications for specific segments
    65. 65. Awards programs</li></li></ul><li> ClimeCo The Carbon Operations Company<br />Leveraging Carbon Credits<br />Establish the baseline<br />Reduce the footprint<br /><ul><li>Energy savings
    66. 66. Use high quality offsets from reliable sources to make events, venues and companies “carbon-neutral”
    67. 67. Assess, validate, and implement qualifying emission reduction programs which will
    68. 68. eliminate the greenhouse gases and
    69. 69. Generate addition revenue for improved ROI and faster payback </li></ul>Start now, beware of long lead times<br />
    70. 70. ClimeCo The Carbon Operations Company<br />Making the Low Carbon Future a Reality<br />“If you’re not at the table, you’re on the menu”<br />
    71. 71. ClimeCo The Carbon Operations Company<br />Yuda Saydun<br />ClimeCo Corporation<br />Tel: 305-299-1188<br />ysaydun@climecocorp.com<br />

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