Ask Blue helps your guests in a flash and contacts the correct staff when vital. Ask Blue is a shrewd computerized individual that can be achieved utilizing any of the gadgets your visitors use today. Visitors can interface with Blue through Google, Alexa, or comparable gadgets. Visitors can likewise message Blue or talk with Blue on the web.

1. creating the smarter hotel experience
WELCOME
Voice search is not just an idea for the future; it is here and getting bigger by the day. (Forbes 2017)
Vision: A world where Blue helps every Hotel guest daily and makes their stay awesome
What we do ? Improve how Hotel Guests request and buy services inside and nearby the Hotel
Ed Water : ed@askblue.io
Ganesh Natarajan : ganesh@askblue.io

2. Blue, a digital person you can hire
Blue helps your guests when your staff is busy or unreachable
Blue ensures that the knowledge about your Guests and their preferences stays private and is not lost.
Blue can help you run your Hotel smartly and keep your
guests happy.
Blue never sleeps, and always answers on the first ring.
Blue can work at the Front Desk, Housekeeping, Room
Service, Spa, Maintenance, Valet and more
Blue speaks English, Arabic, Portuguese, German, French,
Spanish, Korean, Japanese and more
Guest can talk to Blue by Voice (Google / Alexa in Room), SMS,
WhatsApp, and more

3. Business
Goals
How
Blue helps
Business Outcomes
Blue is good for Hotel Business
Blue helps everyone - Hotel Guests, Owners, Operators and the Brand
Guest
Experience
Hotel
Ratings
Operating
Efficiency
Brand
Loyalty
Blue can translate and
Understand accents
Blue makes it easier to
Complain to Hotel
Blue handles all
Repeated Questions
Blue captures all
Guest Preferences
20% > Hotel Revenue
14% > Hotel Ratings
30% < Staff Headcount
5% > Returning Guest

4. Top 3 Problems with Guest Service Experience
Poor Experience when staff is busy assisting other Guests
Lost Opportunity to improve guest experience or get revenue.
No easy way exists to capture all requests and provide quickly what guests want
In-room phone / WhatsApp is used today by Guests to make requests

5. What Hotels do today to fix experience ?
Ratings Analysis / Post Mortem
Management, Hotel Owner and possibly Brand gets involved
Mystery Shoppers
Brand spends money to have people stay, and tell you what’s wrong
Surveys
We ask guests if they are happy and have to meet scores to keep the flag
Train Staff
Staff may eventually leave and the training benefits the next Hotel who hires them
Hotels today use different methods to solve the problem after it has occured. Using Blue is a preventive measure.

6. Key Pain Points Addressed
WhatsApp messages go to some number, they may be ignored or lost
Guest Phone calls that need a translator, create a poor guest experience
Same Questions are asked by diff guests and staff repeats same answers all day
No record of what the guest and staff said, disputes are hard to resolve
Hotels have 100s of Rooms and just 1 Front Desk, usually staffed by 1 or 2 people. Guests hate to wait in line at the Front Desk or be
put on hold. Or wait for someone to reply in WhatsApp after sending a message, because the staff is asking someone else the right
answer or translating the message, if the Guests and Staff speak different languages.

7. Room Service experience
How Blue helps improve the experience by reducing the steps involved in ordering
No Menu in
the Room !
You call
Room Service
Room Service
says they will
send a person
with Menu
Menu does
not arrive. You
call Room
Service again
Menu Arrives
After 20
mins.
You call Room
Service to
place order
Room Service
is Busy and
call goes to
Front Desk
Front Desk
Says “will ask
Room Service
to call you”
YouCall
UberEats
35 minutes of Frustration for Guest, and 250 AED Lost Revenue for Hotel
No Menu in
the Room !
You message
Blue
5 mins
saved
15 mins
saved
Menu Arrives
instantly on
WhatsApp!
You reply
Order via
message to
Blue
5 mins
saved
10 mins
saved
Order
Confirmed
35 minutes saved and Wow Factor for Guest, and 250 AED New Revenue for Hotel
Today it takes: 7 + Steps
Blue takes: 3 Steps
1 2 3 4 5 6 7
1 2 3

8. Blue AI Guest Services
Commonly used services by hotel guests via voice or a mobile device
Blue Housekeeping
Blue PlayBlue Guide
Blue SpaBlue Room Service
Blue Pay
Ask Blue to contact
housekeeping to bring you
towels and stuff you need
Ask Blue about items on the
menu and bring you your
meals at the right time
Ask Blue to schedule
appointment with the a Blue
Spa in or near Hotel
Ask any questions about
things nearby and schedule
tours and appointments
Ask Blue to pay cash or
money to anyone or simply
settle your hotel bill
Ask Blue to play your favorite
music or stream your personal
content on the TV
Blue RewardsBlue Private Blue Rating
Ask Blue to make your room
fully secure to Voice devices
are no longer listening
Rate your Hotel Stay and
automatically send your
feedback to the hotel
Upgrade or book your next
stay using the reward points
you earn when you use Blue

9. Blue AI Platform Services
These are the building blocks to create, manage and monitor the various guest services
Blue Omni-Channel
Blue AnalyticsBlue Fire
Blue TrainBlue Hub
Blue Fish
Talk to Blue via Voice, Chat,
Text, Kiosk, Email, Social,
Web or an API interface
Central Artificial Intelligence
interface for the Hotel Staff
and Revenue Partners
Train Blue to understand your
local english accent, slang and
business phrases
Makes your Amazon Alexa
skill spy proof and removes
recording capability
Blue translates the
conversations between two
people in real time
Integrated view of Insights
across all Channels, Brands
and Hotel Services
Blue IoTBlue PMS Blue CRS
Integrations to over 60+ PMS
systems to view Billing,
Checkout and more
Integrations to revenue
systems to offer real time
prices for Room Booking
Integrations to in Room
Controls, Building Sensors
and Building Controls

10. Blue Hub
Integrations to the Blue Hub and Omni-Channel Services
Channels
Service IntegrationsSecurity
TrainingUsers and Roles
Languages
Talk to Blue via Voice, Chat,
Text, Kiosk, Email, Social,
Web or an API interface
Central Artificial Intelligence
interface for the Hotel Staff
and Revenue Partners
Train Blue to understand your
local english accent, slang and
business phrases
Makes your Amazon Alexa
skill spy proof and removes
recording capability
Blue translates the
conversations between two
people in real time
Integrations to Request
Management and Concierge
systems like Alice, HotSOS
Blue IoTBlue PMS Blue CRS
Integrations to over 60+ PMS
systems to view Billing,
Checkout and more
Integrations to revenue
systems to offer real time
prices for Room Booking
Integrations to in Room
Controls, Building Sensors
and Building Controls

11. Product Roadmap
We plan to add several channels and features within each channel
Works with : Partner Network:

12. COMPETITOR COMPARISON*
Factor Blue Comp 1 Comp 2 Comp 3 Comp 4 Comp 5
Digital
Persona
Blue Alexa Alice uses Alexa None None
Recommendation
Engine
Blue Power None None None None None
Number of Guest
Channels
5+ Channels 1 Channel 2 Channels 1 Channel 3 Channels 1 Channel
Guest’s
engage via
All Channels Voice Voice and Touch Voice Voice, Mobile, Apple TV Text
Agent
support via
All Channels Web Web Web Web Web
Synergy Across Hotels Across Hotels None
None
None None
Data
Services
BigParser Open Data
Proprietary Amazon
Data Services
Custom Custom Custom Custom
Natural Language
Processing and
Learning
Proprietary Blue AI
Platform
AWS Deep Learning None None None None
Pricing Moderate to Low High High Moderate Moderate to Low Moderate
Revenue
Model
Subscription and
Transaction
Subscription Subscription Subscription Subscription Subscription
Market is large enough for several players. Guest Experience is the Product. Omni-Channel and Learning Predictive
Interested in learning more about our competition and competitor names ? Please email us and ask us.

13. RECOGNITION
Awards
Top 3 Best Tech Startup in DC
Techovation - Semifinalist
Moxie Awards - Finalist
Existing and Upcoming Hotels
Clarion
Hilton
Icon
IHG (Holiday Inn/Candlewood)
Marriott
Radisson
Wyndham
Advisory Board Members
Gokul Rajaram
Worked with Larry Page, Mark Zuckerberg and Jack Dorsey
Credited for $50 Billion of Facebook’s (pre-IPO) valuation
George Vega
Goldman Sachs Corporate Citizenship Award
Computerworld Premier 100 Honoree
Tim Kinsella
Co-Founded the fastest growing Hotel PMS Tech company
Delivery Locations

14. CONTACT US
E-mail:
Ed Water
ed@askblue.io
Kari Harris
kari@askblue.io
Address:
12020 Sunrise Valley
Drive, Reston, VA
support@bigparser.com
Phone:
Call: +1 917 385 4836
Text: +1 650-730-2853
Social:
facebook.com/bigparser
twitter.com/bigparser
creating the smarter hotel experience

15. Appendix
This section describes the technology behind blue and the various products in
more detail
Hotels have 100s of Rooms and just 1 Front Desk, usually staffed by 1 or 2 people. Guests hate to wait in line at the Front Desk or be
put on hold. Or wait for someone to reply in WhatsApp after sending a message, because the staff is asking someone else the right
answer or translating the message, if the Guests and Staff speak different languages.

16. Blue AI - Conceptual Overview
Omni-Channel Services with Native Access Control
or Auth & Auth Integrations
Grids are next gen intelligent data objects designed for AI*
*Blue is design is inspired by the idea of a Digital Person like Jarvis, in the movie Iron Man. Blue follows its Core AI Principles.
AI Engines
Clients / Staff / Guests interact with Blue* using any channel
Voice, Text, Chat, Mobile, Web or API.
Blue has access to all data via Grids. Grids pull data from any Enterprise
Source via a Rest API, Message Queue or File Based Integration.
Blue call schedule, manage and run its own data pull jobs.
Blue uses the BigParser Digital Brain* to cache and query any data or text.
Grids can be marked to persist or flush based on tags.
Complete Audit Trails available for any user or Blue Action.

17. Blue AI - High Level Architecture
Ask Blue
(Voice)
Blue Text
(Text)
Blue Grids
(Web)
Blue Chat
(Mobile)
Blue REST
(API)
Blue React
(Native App)
Omni-Channel Services
Grids (.grid Open AI File format*)
Private Shared Public
*Data Architecture / Format is Blockchain (Merkle Tree) ready
Object Engine
(Search)
Inference Engine
(NLP++)
Learning Engine
(ML & Deep)
AI Engines

18. www.bigparser.com
Blue Grids
Blue Chat
Blue Number
Blue Voice
Api.bigparser.com
Blue API Documentation
Blue GitHub
Blue AI - Demo

19. Blue Text, for your Hotel
Your customer asks a question
message via your website:
“Do you offer any suites with
Jacuzzi tubs ?”
YourWebsite.com
Blue replies via website:
“Yes, we offer those in King
Suites, what dates are you
traveling ? ”
If Blue does not know the
answer, it asks you (or upto 5
people) the question via Text
You reply to Blue via Text.
Blue is a digital person, and can be a smart assistant for you and help your visitors.

20. Blue Voice, (Alexa or Google) for your Room
Your customer asks a question
via Alexa:
“Do you offer any suites with
Jacuzzi tubs ?”
YourBlueSkill*
Blue replies via website:
“Yes, we offer those in King
Suites, what dates are you
traveling ? ”
If Blue does not know the
answer, it asks you (or upto 5
people) the question via Text
You reply to Blue via Text.
*Blue skills allow your customers to talk to Blue via Alexa

21. Blue Number, for your Business
Your customer asks a question
message via your website:
“Do you offer any suites with
Jacuzzi tubs ?”
YourWebsite.com
Blue replies via website:
“Yes, we offer those in King
Suites, what dates are you
traveling ? ”
If Blue does not know the
answer, it asks you (or upto 5
people) the question via Text
You reply to Blue via Text.
Blue is a digital person, and can be a smart assistant for you and help your visitors.

22. Blue Chat, for your website
Your customer asks a question
message via your website:
“Do you offer any suites with
Jacuzzi tubs ?”
YourWebsite.com
Blue replies via website:
“Yes, we offer those in King
Suites, what dates are you
traveling ? ”
If Blue does not know the
answer, it asks you (or upto 5
people) the question via Text
You reply to Blue via Text.
Blue is a digital person, and can be a smart assistant for you and help your visitors.

23. Blue Bot, for your Facebook
Your customer asks a question
message via Facebook:
“Do you offer any suites with
Jacuzzi tubs ?”
YourWebsite.com
Blue replies via Facebook
Messenger:
“Yes, we offer those in King Suites,
what dates are you traveling ? ”
If Blue does not know the answer,
it asks you (or upto 5 people) the
question via Text or Facebook
Messenger
You reply to Blue via Text or
Facebook Messenger.
Blue is a digital person, and can be a smart assistant for you and help your visitors.

24. Blue Voice, (Google) based solution for your Room
*Integrated insights across all your channels Voice, Text, Chatbots, APIs, Web, IoT
Approach
(No Alexa)
Deploy
Blue Voice
(Google hardware)
Benefits
No Voice Recording with
Blue Fire
Multi-Lingual Support with
Blue Fish
Ease of Management with
❉ Blue Hub
Cross-Channel Insight with
Blue Analytics*

25. Blue Fish , talk to Blue in any language
A Hotel Guest has a question
in their own language:
“Nǐ xiànzài kěyǐ jì gěi wǒ nàxiē
dōngxī ma?”
YourWebsite.com
Blue replies back in the
Guest’s language:
“Shì de, nín de dìngdān yǐ
shōu dào. Wǒ huì hěn kuài
quèrèn yīgè jiāo huò shíjiān!”
If Blue does not know the
answer, it asks you in your
language
You reply to Blue in your own
language.
Blue is a digital person, and can be a smart translator for your business.
English
French
German
Italian
Blue speaks the following languages:
Japanese
Korean
Spanish
Portuguese

26. Blue Fire , (for alexa) makes your amazon echo ‘Spy Proof’
Your customer talks:
“This pricing for the deal
should be $175 million.”
Alexa may end up recording this if
someone used the words Alexa
right before saying this sentence.
Hacker or Insider with access
gets into your Alexa Account:
Clicks Play to listen:
“This pricing for the deal
should be $175 million.”
NO“BlueFire”“BlueFire”
Hacked!Secured!
⚠ Hacker has now successfully gained
access to your critical information.
Your customer talks:
“This pricing for the deal
should be $175 million.”
Alexa may end up recording this.
But Blue instantly deletes all
recordings.
Hacker or Insider with access
gets into your Alexa Account:
Does not find any recordings
to Click or Play. Blue Fire
deletes all recordings.
Hacker is successfully prevented from
listening in to your sensitive information.
Ask us for a Blue Fire demo to show you how secure Blue is.

27. Blue Hub ❉, manage all activity via a central AI hub.
Staff can engage with Guests
View / Manage Requests
Reply to Guests Questions
Search by Channel or Room
*Blue allows you to manage all your guest engagements and activity via an Artificial
Intelligence hub. This can be deployed at a Call Center, Front Desk or be a Managed Service.
Requests Train Check-In
Staff can Train Blue
View Unanswered Questions
Add Answers to Blue
Connect the dots for Blue
Staff can engage Blue
Quickly Check-In a Guest
View / Manage Rooms
Automatically Engage Guests

28. Blue Analytics , Cross-Channel* Insights
Measure guest engagement:
“Top 5 Requests for Blue”
“Top 5 Issues that we need to
address”
*Blue provides the insights across Voice, Text, Chat, Web, APIs, IoT and more.
Measure Topline Impact:
“Revenue gained this month”
“Lost Revenue, opportunities”
Measure Bottom Line Impact:
“Savings gained this month”
“Lost Savings, opportunities”
Requests Revenue Savings

29. CONTACT US
E-mail:
Ed Water
ed@askblue.io
Kari Harris
kari@askblue.io
Address:
12020 Sunrise Valley
Drive, Reston, VA
support@bigparser.com
Phone:
Call: +1 917 385 4836
Text: +1 650-730-2853
Social:
facebook.com/bigparser
twitter.com/bigparser
creating the smarter hotel experience