After Grofers and Ola Cabs, it’s now Snapdeal that has come up with the idea of cash delivery at home and launched ‘Cash@Home’ service, which allows users to order cash upto Rs.2000 per booking and get it delivered at their doorstep.

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eCommerce Players Deliver
Cash At Your Doorstep
After Grofers and Ola Cabs, it’s now Snapdeal that has come up with the
idea of cash delivery at home and launched ‘Cash@Home’ service,
which allows users to order cash upto Rs.2000 per booking and get it
delivered at their doorstep.
#DigitalErra Thought Corner
Customers can now order Rs 2,000 per booking and the cash will get
delivered the next day. The service is currently available in Gurgaon and
Bengaluru, which will be extended to other major cities in the coming
days.
On the service, Rohit Bansal, Co-founder, Snapdeal said,

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“As the country transitions to a more digitally-enabledeconomy,
we’ve launcheda series of timely initiatives – from wallet and card
on delivery, to extending FreeCharge partnerships to smoothen
this transition. The launch of the cash-on-demand service is
intended to further help our consumers tide over any cash crunch
that they might face in addressing their daily needs.”
Other Players in the Scene
On-demand delivery startup Grofers recently tied up with Yes Bank to
allow customers to get cash of upto Rs 2,000 delivered at home on
ordering from its grocery platform. But unlike Snapdeal, customers got
to buy grocery worth Rs 2,000 to avail the facility with Grofers.
Taxi aggregator Ola has also even tied up with Yes Bank to deliver cash
at your doorstep through micro ATMs powered by the bank. Moreover,
Yes Bank and Ola launched a mobile ATM service allowing users to
withdraw upto Rs 2,000 per card (of any bank account) from PoS
terminals of Ola cabs, which are located near Yes Bank branch/ATMs
across 30 locations in 10 cities.
Wonder How Companies like Snapdeal Will Benefit?
 The cash received through Cash on Delivery (CoD) will be used by
Snapdeal to operate the facility, and Snapdeal will charge a
nominal fee of Re 1, as convenience fee, which has to be paid
through FreeCharge through a debit card at the time of booking the
order.

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 This will automatically promote the use of Snapdeal’s e-wallet
FreeCharge as it costs Snapdeal to get it referred and installed in
one’s device.
 It is a proven fact that ones you install an e-wallet service, you tend
to pay all your bills as well shop from the convenience of e-wallet
site/ app.
 Increased use of service will result into increased revenue for
Snapdeal.
Conclusion
On an average, every ATM needs to be filled four times a month. The
capacity of each “belly-fill” ranges between Rs 10 lakhs and Rs 15
lakhs. At the end of September this year, ATM base of nearly 220000
has been installed.
At a time when the country is going through shortage of cash due to
demonetisation drive and people are struggling to get cash even after
standing in queues for hours outside banks, this service can bring some
relief for the citizens.
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