Artificial Intelligence (AI) &
Machine Learning : Are You
Ready?
© SilverTech, Inc. 2017

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Agenda
1. What is Artificial Intelligence?
2. The Future of AI & Machine
Learning
3. Use Cases & Examples of AI in
Marketing
4. Getting Started with AI – It’s Easier
Than You Think

Source: HubSpot

KEY TAKEAWAY
“By 2020, 20% of companies will
dedicate workers to monitor and guide
neural networks.”
Gartner

What is Artificial Intelligence (AI) ?
© SilverTech, Inc. 2017
01

The Seven Steps to Successful Persona Creation
ELIZA & Parry
We believe in the Three C’s
Clients
Crew
Company
Image Source: The Atlantic

The Seven Steps to Successful Persona Creation
AlphaGo
Image Source: Wired

Machine Learning
Machine Learning (ML) is “a current application of AI
based around the idea that we should really just be
able to give machines access to data and let them
learn for themselves.”

Deep Learning
Deep learning describes computational processes
build to mimic the human mind’s neural networks and
allows for nonlinear analysis.

Image Source: Hackernoon

Natural Language Processing
Natural Language Processing is “a way for computers
to analyze, understand, and derive meaning from
human language in a smart and useful way.”

Natural Language Generation
Natural Language Generation “assess the data to
identify what is important and interesting to a specific
audience, then automatically transforms those insights
into...insightful communications.”

Image Source: Narrative Science

Visual Recognition

KEY TAKEAWAY
“Machine learning and artificial
intelligence have phenomenal potential
to simplify, accelerate, and improve many
aspects of our lives.”
Tony Bradley, Forbes

The Future of AI & Machine
Learning
© SilverTech, Inc. 2017
02

Image Source:
Topbots

Image Source: Vanity Fair

KEY TAKEAWAY
“Everything we love about civilization is a product of
intelligence, so amplifying our human intelligence with
artificial intelligence has the potential of helping
civilization flourish like never before – as long as we
manage to keep the technology beneficial.”
Max Tegmark, President of the Future of Life Institute

Use Cases & Examples of AI
in Marketing
© SilverTech, Inc. 2017
03

Content
Image source: HubSpot

Website Design

Search

Social Media

Ad Buying
Image source: Albert

Fraud Prevention

Pricing

HubSpot – Scaling Inbound
Content Strategy, Image Source: HubSpot

HubSpot – Scaling Inbound
Predictive Lead Scoring, Image Source: HubSpot

Salesforce Einstein
Einstein Image Source: Salesforce

Getting Started with AI
© SilverTech, Inc. 2017
04

Image Source: Time

Source: HubSpot

Amazon Echo

KEY TAKEAWAY
“Today’s marketers need to prepare for the
AI revolution and understand how they can
use it to enhance customer experiences in
our increasingly digital world.”
Ekaterina Walter, Forbes

How to Keep Your Marketing Job Through
the AI Revolution
1.Self-Learner
2.Problem Identifier
3.Computational Thinker
4.Renewed Creative
5.Open-Minded Thinker
Ekaterina Walter, Forbes

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