Why Is Rural Marketing an Important Strategy in the Indian Market
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Rural markets have grown in importance in recent years in India, as the overall growth of the economy has resulted in a significant increase in the purchasing power of rural communities. Know why rural marketing is an essential strategy in the Indian market.
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How Rural Marking is done by FMCG Company
This document provides an overview of the rural market in India and opportunities for FMCG companies. It includes an index listing the document's topics and page numbers. The executive summary discusses the size and growth of India's FMCG sector and untapped potential in rural and developing product categories. The introduction notes that rural markets account for over 70% of India's population and are less impacted by economic fluctuations than urban markets. Government programs are pumping funds into rural infrastructure, education, healthcare, and other areas. Overall, the document outlines the sizable and growing rural consumer market in India and its importance for future development and growth.
future of rural market in india
The document discusses the future of rural marketing in India. It notes that over 70% of India's population lives in rural areas, representing a lucrative potential market. While rural markets face challenges like low incomes, seasonal issues, and infrastructure problems, opportunities exist. As rural incomes and literacy rise and infrastructure improves, the gap between urban and rural consumers is decreasing. Marketers can target rural consumers in similar ways to urban consumers, especially the growing young rural population with similar aspirations. With over 600,000 villages and 700 million rural people, India's countryside represents a huge consumer base and marketing opportunity.
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Rural Market
The document provides a brief profile of rural India, highlighting that around 75% of India's population lives in rural villages. It notes that rural India is heterogeneous with many ethnic groups and languages. Around 55% of rural income comes from agriculture. Infrastructure in rural areas lags urban areas, with only around half of rural households having access to electricity. Literacy rates have risen in rural areas but education levels remain lower than in urban centers on average.
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Rural Area.pdf
This document discusses rural development and the rural economy in India. It provides details on key rural development schemes and initiatives. Some key points:
- Agriculture and allied sectors employ over half the rural workforce but contribute less than half to India's GDP. The non-farm sector has grown in importance.
- Rural areas contribute significantly to national income and GDP but productivity is lower than urban areas. The gap in rural-urban productivity has narrowed.
- While rural areas account for the majority of the population, this share is declining with urbanization. At the same time, rural areas now contribute over half of India's manufacturing output.
- The structure of the rural economy has diversified away from agriculture towards non
Rural Retail (Research Paper)
This document discusses rural retailing in India and the opportunities it presents. It notes that while urban markets were initially the focus, they became saturated forcing companies to look to rural markets. Rural markets account for 70% of India's population and present significant potential for growth. Characteristics of rural markets include increasing incomes, literacy rates, and family sizes. This has led to rising consumption, especially of factory produced goods, in rural areas presenting lucrative opportunities for retailers.
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How Rural Marking is done by FMCG Company
This document provides an overview of the rural market in India and opportunities for FMCG companies. It includes an index listing the document's topics and page numbers. The executive summary discusses the size and growth of India's FMCG sector and untapped potential in rural and developing product categories. The introduction notes that rural markets account for over 70% of India's population and are less impacted by economic fluctuations than urban markets. Government programs are pumping funds into rural infrastructure, education, healthcare, and other areas. Overall, the document outlines the sizable and growing rural consumer market in India and its importance for future development and growth.
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The document discusses the future of rural marketing in India. It notes that over 70% of India's population lives in rural areas, representing a lucrative potential market. While rural markets face challenges like low incomes, seasonal issues, and infrastructure problems, opportunities exist. As rural incomes and literacy rise and infrastructure improves, the gap between urban and rural consumers is decreasing. Marketers can target rural consumers in similar ways to urban consumers, especially the growing young rural population with similar aspirations. With over 600,000 villages and 700 million rural people, India's countryside represents a huge consumer base and marketing opportunity.
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In the latest reports, Bangladesh GDP expanded 5.2 % in June 2020. Its GDP deflator (implicit price deflator) increased 4.5 % in June 2020. Bangladesh GDP Per Capita reached 1,970.0 USD in June 2020. Its Gross Savings Rate was measured at 30.1 % in June 2020. For Nominal GDP contributions, Investment accounted for 31.8 % in June 2020. Public Consumption accounted for 6.2 % in June 2020. Private Consumption accounted for 68.5 % in June 2020.
Rural Market
The document provides a brief profile of rural India, highlighting that around 75% of India's population lives in rural villages. It notes that rural India is heterogeneous with many ethnic groups and languages. Around 55% of rural income comes from agriculture. Infrastructure in rural areas lags urban areas, with only around half of rural households having access to electricity. Literacy rates have risen in rural areas but education levels remain lower than in urban centers on average.
Income is not the real
This article is about agriculture relation and income illusion which is created by the government of India this is only my point of view if you like the article please share
Rural Area.pdf
This document discusses rural development and the rural economy in India. It provides details on key rural development schemes and initiatives. Some key points:
- Agriculture and allied sectors employ over half the rural workforce but contribute less than half to India's GDP. The non-farm sector has grown in importance.
- Rural areas contribute significantly to national income and GDP but productivity is lower than urban areas. The gap in rural-urban productivity has narrowed.
- While rural areas account for the majority of the population, this share is declining with urbanization. At the same time, rural areas now contribute over half of India's manufacturing output.
- The structure of the rural economy has diversified away from agriculture towards non
Rural Retail (Research Paper)
This document discusses rural retailing in India and the opportunities it presents. It notes that while urban markets were initially the focus, they became saturated forcing companies to look to rural markets. Rural markets account for 70% of India's population and present significant potential for growth. Characteristics of rural markets include increasing incomes, literacy rates, and family sizes. This has led to rising consumption, especially of factory produced goods, in rural areas presenting lucrative opportunities for retailers.
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Andhra pradesh(india) sunrise vision 2029 draft by chandrababu naidu
This document presents a draft vision framework for Andhra Pradesh called "Sunrise Andhra Pradesh Vision 2029". The vision aims to transform Andhra Pradesh into a happy, inclusive, globally competitive society through strategic reforms in six key areas: human development, inclusive growth, a globally competitive knowledge economy, sustainability, and governance. The framework outlines goals and targets for social, economic and human development over the next decade to achieve this vision, such as improving the state's human development index and adopting sustainable development goals.
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The agriculture sector is the mainstay of Punjab's economy, contributing 19.82% to GDP and employing 42.3% of the population. However, crop yields in Punjab lag behind comparable countries and have not improved significantly in recent years. The government provides substantial subsidies to lower input costs for farmers, but expected increases in productivity, yields, and value added have not materialized. Issues like low water pricing, inefficient flood irrigation, and overuse of groundwater contribute to water scarcity problems. Improving the performance and efficiency of Punjab's agriculture sector is important for rural development and national food security.
Rural Retailing
Rural India is characterized by low per capita income, low productivity, low literacy and low rate of industrialization along with absence of basic amenities. The unprivileged class is set back by a lack of educational opportunities that could empower them to confidently pursue economic progress and overcome the debilitating effects of low literacy and rigid social hierarchies. India’s rural markets are growing at double the rate of urban markets. The retail revolution is going to act as a catalyst. So, the new concept that is hitting the market today is the "Rural Retailing".
Opportunities and challenges in indian rural market
The document discusses opportunities and challenges in the Indian rural market. It outlines objectives related to studying the current rural market scenario in India. It examines the scope, needs, features and importance of rural markets. Some key opportunities in rural markets include rising incomes, improved infrastructure, and changing consumption patterns. However, marketers also face challenges such as low literacy, distribution issues, and seasonal demand fluctuations. Innovative rural marketing practices adopted by companies are also described.
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The agriculture sector is the dominant sector of the Indian economy, providing livelihood for about 65% of the population. Some key points about Indian agriculture:
- It has grown significantly since the Green Revolution but faces challenges of small landholdings, inadequate irrigation, depleted soils, and lack of storage and financing.
- Government policies aim to achieve over 4% annual growth through private sector participation, insurance, market access, and infrastructure development.
- The sector faces population pressure, resulting in small fragmented landholdings, as well as problems of irrigation, soil depletion, storage, and farm equipment.
- Recent developments include increased government expenditure on agriculture and a target of Rs. 575,000 crore
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The document provides an overview of the fast moving consumer goods (FMCG) sector in India. Some key points:
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- Final consumption expenditure is set to increase at a CAGR of 25.44% from 2017-2021, reaching nearly US$3.6 trillion by 2020 from US$1.82 trillion in 2017.
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The document provides an overview of the fast moving consumer goods (FMCG) sector in India. Some key points:
- The FMCG market in India is expected to grow at a CAGR of 27.86% to reach US$103.70 billion by 2020 from US$52.75 billion in FY2018.
- Final consumption expenditure is set to increase at a CAGR of 25.44% from 2017-2021 to reach nearly US$3.6 trillion by 2020 from US$1.82 trillion in 2017.
- The rural FMCG market in India is expected to grow to US$220 billion by 2025 from US$23.63 billion in FY2018
Importance of Agricultural Sector
The document discusses the importance of Pakistan's agricultural sector. It outlines 20 ways that agriculture is important: 1) It increases per capita income by providing jobs. 2) It is a major source of employment, providing over 43% of jobs. 3) Increased agricultural productivity reduces poverty and stimulates non-farm employment. 4) Agriculture is the sole provider of food like wheat, rice, and fruits and vegetables. 5) It is a major source of foreign exchange earnings through exports of cash crops like cotton. 6) It supplies surplus labor to other sectors as farms mechanize. 7) Agriculture significantly contributes to national income, previously providing 60% of GNP. 8) It supplies raw materials to industries. 9) Agriculture and industry development
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This document summarizes the key developments in the Indian real estate market in Q2 2015. It notes that real estate is experiencing renewed investor confidence with most major markets seeing brisk activity. The CIRIL network report covers trends in 8 major Indian real estate markets for the period of April to June 2015. CIRIL now has offices in 16 locations across India covering 280+ locations to provide real estate consulting services. Overall the real estate market is stable with commercial sectors seeing upward trends, though policy benefits have yet to fully impact returns on investment.
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This document discusses the changing nature of rural livelihoods in India. It notes that while India's economy has grown, poverty and hunger remain problems, especially in rural areas. Agriculture's share of GDP and employment has declined as industry and services have grown. There has been a shift from staple crops to more cash crops, which has contributed to food insecurity. Rural livelihoods now involve a variety of activities beyond just agriculture due to these economic changes.
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The document discusses the fast moving consumer goods (FMCG) sector in India. Some key points:
- The FMCG market in India is expected to grow at a CAGR of 27.86% and reach US$103.70 billion by 2020 from US$52.75 billion in FY2018.
- Final consumption expenditure is set to increase at a CAGR of 25.44% from 2017-2021 and reach nearly US$3.6 trillion by 2020 from US$1.82 trillion in 2017.
- The rural FMCG market in India is expected to grow to US$220 billion by 2025 from US$23.63 billion in FY2018, as rural
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Agriculture in Bihar: the latent sector of development
Bihar is the third most populous state in India with majority of its population depending on agriculture. Thus, agriculture yet forms the backbone of development. An average Indian still spends almost half of his/her total expenditure on food and roughly half of India’s work force is still engaged in agriculture for its livelihood. Being both a source of livelihood and food security for a vast majority of low income, poor and vulnerable sections of society, its performance assumes greater significance in view of the proposed National Food Security Bill and the ongoing Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) scheme. The experience from BRICS (Brazil, Russia, India, China and South African) countries indicates that a one percentage growth in agriculture is at least two to three times more effective in reducing poverty than the same growth emanating from non-agriculture sectors. Thus with proper thrust on technologies, institutional direction, farm level support services, all delivery mechanisms, improved farm infrastructure including rural connectivity , Bihar could be developed as a granary of India. It can also be developed as the major hub of fruits, vegetables, and fisheries for both national and global markets. The entire economic growth processes in Bihar depends on the dynamics of agriculture. There are successful experiments in different parts of the country, which if adopted, can provide an answer to various problems which Bihar is facing in its race to higher productivity levels. Bihar can then surely catch up with the present productivity levels of rice and wheat in Punjab and other cherished goals in maize, pulses, oilseeds, horticulture and livestock production in the next few year Plans. The paper tries to prove that if agriculture is developed systematically then agriculture can be one of the major profit earning sectors for Bihar.
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The agriculture sector is the mainstay of Punjab's economy, contributing 19.82% to GDP and employing 42.3% of the population. However, crop yields in Punjab lag behind comparable countries and have not improved significantly in recent years. The government provides substantial subsidies to lower input costs for farmers, but expected increases in productivity, yields, and value added have not materialized. Issues like low water pricing, inefficient flood irrigation, and overuse of groundwater contribute to water scarcity problems. Improving the performance and efficiency of Punjab's agriculture sector is important for rural development and national food security.
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Rural India is characterized by low per capita income, low productivity, low literacy and low rate of industrialization along with absence of basic amenities. The unprivileged class is set back by a lack of educational opportunities that could empower them to confidently pursue economic progress and overcome the debilitating effects of low literacy and rigid social hierarchies. India’s rural markets are growing at double the rate of urban markets. The retail revolution is going to act as a catalyst. So, the new concept that is hitting the market today is the "Rural Retailing".
Opportunities and challenges in indian rural market
The document discusses opportunities and challenges in the Indian rural market. It outlines objectives related to studying the current rural market scenario in India. It examines the scope, needs, features and importance of rural markets. Some key opportunities in rural markets include rising incomes, improved infrastructure, and changing consumption patterns. However, marketers also face challenges such as low literacy, distribution issues, and seasonal demand fluctuations. Innovative rural marketing practices adopted by companies are also described.
Indian economy-2020
India has experienced strong economic growth in recent decades, becoming the world's fastest growing major economy. Its economy has grown at an average of 6-7% annually since economic liberalization in 1991. India's GDP is expected to continue growing around 7.5% through 2021. Agriculture remains an important sector, absorbing most of the workforce, though services now contribute the largest portion to GDP. The government aims to double farmers' incomes by 2022 through increased investment in infrastructure and adoption of new technologies. Fast growing industries include renewable energy, cybersecurity, biotechnology, and artificial intelligence.
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The agriculture sector is the dominant sector of the Indian economy, providing livelihood for about 65% of the population. Some key points about Indian agriculture:
- It has grown significantly since the Green Revolution but faces challenges of small landholdings, inadequate irrigation, depleted soils, and lack of storage and financing.
- Government policies aim to achieve over 4% annual growth through private sector participation, insurance, market access, and infrastructure development.
- The sector faces population pressure, resulting in small fragmented landholdings, as well as problems of irrigation, soil depletion, storage, and farm equipment.
- Recent developments include increased government expenditure on agriculture and a target of Rs. 575,000 crore
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India's economy grew 7.8% in the first quarter of FY24, close to RBI's estimate of 8.1%, driven by strong domestic demand. Private sector investment grew 7.8% aided by higher government capital expenditure, while private consumption revived to 6% growth after two quarters of lackluster growth. The services sector saw the biggest boost in growth at 10.3% in the first quarter due to growth in financial, real estate, and business services. Agriculture growth slowed marginally to 3.5% due to delays in monsoon rains. High food prices and rising oil prices are expected to keep inflation high.
Effects of COVID19 on agriculture
This document provides an overview of agriculture in India and the effects of the COVID-19 lockdown. It discusses how India is a major global producer of many agricultural commodities and the importance of agriculture to the Indian economy and workforce. The lockdown disrupted supply chains and affected farmers, laborers, and the movement of agricultural goods and inputs. The government took steps to ensure food security and keep supply chains functioning during the crisis. Suggestions are provided on revamping the agricultural sector in response.
FMCG Sector Report - April 2019
The document provides an overview of the fast moving consumer goods (FMCG) sector in India. Some key points:
- The FMCG market in India reached US$52.75 billion in FY2018 and is expected to grow at a CAGR of 27.86% to reach US$103.70 billion by 2020.
- Rural consumption is a major driver of growth, with the rural FMCG market expected to reach US$220 billion by 2025 from US$23.63 billion in FY2018.
- Household and personal care accounts for 50% of the FMCG market, followed by healthcare at 31% and food and beverages at 19%.
- Rising incomes
FMCG Sector Report - December 2018
The document provides an overview of the fast moving consumer goods (FMCG) sector in India. Some key points:
- The FMCG market in India is expected to grow at a CAGR of 27.86% to reach US$103.70 billion by 2020 from US$52.75 billion in FY2018.
- Final consumption expenditure is set to increase at a CAGR of 25.44% from 2017-2021, reaching nearly US$3.6 trillion by 2020 from US$1.82 trillion in 2017.
- The rural FMCG market in India is expected to grow to US$220 billion by 2025 from US$23.63 billion in FY2018
FMCG Sector Report - March 2019
The document provides an overview of the fast moving consumer goods (FMCG) sector in India. Some key points:
- The FMCG market in India is expected to grow at a CAGR of 27.86% to reach US$103.70 billion by 2020 from US$52.75 billion in FY2018.
- Final consumption expenditure is set to increase at a CAGR of 25.44% from 2017-2021 to reach nearly US$3.6 trillion by 2020 from US$1.82 trillion in 2017.
- The rural FMCG market in India is expected to grow to US$220 billion by 2025 from US$23.63 billion in FY2018
Importance of Agricultural Sector
The document discusses the importance of Pakistan's agricultural sector. It outlines 20 ways that agriculture is important: 1) It increases per capita income by providing jobs. 2) It is a major source of employment, providing over 43% of jobs. 3) Increased agricultural productivity reduces poverty and stimulates non-farm employment. 4) Agriculture is the sole provider of food like wheat, rice, and fruits and vegetables. 5) It is a major source of foreign exchange earnings through exports of cash crops like cotton. 6) It supplies surplus labor to other sectors as farms mechanize. 7) Agriculture significantly contributes to national income, previously providing 60% of GNP. 8) It supplies raw materials to industries. 9) Agriculture and industry development
Developments in economic in india
India has emerged as the fastest growing major economy and is expected to be one of the top three economic powers over the next 10-15 years. India's GDP growth rate was estimated at 12% in 2019-2020. The government has implemented several initiatives like Make in India and Digital India to boost manufacturing and increase foreign investment. Recent government efforts aim to improve rural development, healthcare, and infrastructure to continue advancing the Indian economy.
covidandunemploymentinindia-210114165259.pdf
India has faced a severe unemployment crisis in recent years. While the country experienced high economic growth, the number of salaried jobs grew very slowly. The COVID-19 pandemic dramatically accelerated the crisis, causing millions of formal sector job losses over just a few months. States with large industrial sectors saw unemployment rates triple. Rural areas have been less impacted as many returned to farming, but India needs significant job growth to support its rising population.
Final report_Ciril Q2_2015
This document summarizes the key developments in the Indian real estate market in Q2 2015. It notes that real estate is experiencing renewed investor confidence with most major markets seeing brisk activity. The CIRIL network report covers trends in 8 major Indian real estate markets for the period of April to June 2015. CIRIL now has offices in 16 locations across India covering 280+ locations to provide real estate consulting services. Overall the real estate market is stable with commercial sectors seeing upward trends, though policy benefits have yet to fully impact returns on investment.
Developing Rural Finance In India
This document discusses the changing nature of rural livelihoods in India. It notes that while India's economy has grown, poverty and hunger remain problems, especially in rural areas. Agriculture's share of GDP and employment has declined as industry and services have grown. There has been a shift from staple crops to more cash crops, which has contributed to food insecurity. Rural livelihoods now involve a variety of activities beyond just agriculture due to these economic changes.
FMCG Sector Report - January 2019
The document discusses the fast moving consumer goods (FMCG) sector in India. Some key points:
- The FMCG market in India is expected to grow at a CAGR of 27.86% and reach US$103.70 billion by 2020 from US$52.75 billion in FY2018.
- Final consumption expenditure is set to increase at a CAGR of 25.44% from 2017-2021 and reach nearly US$3.6 trillion by 2020 from US$1.82 trillion in 2017.
- The rural FMCG market in India is expected to grow to US$220 billion by 2025 from US$23.63 billion in FY2018, as rural
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Agriculture in Bihar: the latent sector of development
Agriculture in Bihar: the latent sector of development
Andhra pradesh(india) sunrise vision 2029 draft by chandrababu naidu
Andhra pradesh(india) sunrise vision 2029 draft by chandrababu naidu
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Opportunities and challenges in indian rural market
13.06.2022 Presentation on Rising Unempoyment in Pakistan by Muhammad Saeed....
13.06.2022 Presentation on Rising Unempoyment in Pakistan by Muhammad Saeed....
DECIPHERING THE DYNAMICS OF INDIAN GROWTH- INDIAN ECONOMY.pptx
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Businesses can engage their target audience via a strong social media marketing approach. As usual, in 2022, social media will be a crucial tactic.
5 Steps to Developing a Strong Brand Voice.pdf
Your company has a distinct personality that sets it apart from competitors in the same industry. This distinction is reflected in your brand's voice. It's the first thing customers notice, and it's undeniably one of the most important aspects of branding to nail.
Today, we'll go over the five steps to developing a strong brand voice.
1. Review purpose, vision, and mission
2. Content Audit
3. Ask and Access your audience
4. Develop A Brand Voice Do's and Don'ts Chart
5. Be consistent across all communication platforms
Digital Marketing Metrics That Matter
To determine the effectiveness of digital marketing efforts, every marketer should measure the most important metrics in digital marketing.
Ways to improve digital marketing ROIWays to improve digital marketing ROI
Ways to improve digital marketing ROIWays to improve digital marketing ROIAscent Brand Communications Pvt Ltd
Digital Marketing ROI is a measure that shows whether your marketing efforts are generating a profit relative to the resources you've invested. ROI analysis will show whether or not your marketing initiatives to win over new customers are successful. Specifically, whether or not the investment was effective.Most Important Strategies for Social Media Marketing
Brand validation is aided by social media marketing. It's a critical tool for businesses to reach urban and rural customers. When done effectively, it shows that the brand is active and focused on communicating with its customers. As a result, businesses must develop social media marketing strategies.
How Social Media & Mobile Have Impacted the Living for Rural People
How Social Media & Mobile Have Impacted the Living for Rural PeopleAscent Brand Communications Pvt Ltd
Social media and mobile technology have positively impacted rural lives in several ways:
1) Gramvaani, a community radio platform in Jharkhand, India connects over 20,000 users and handles over 200 calls daily, giving farmers a voice.
2) A farmer in Sangli, India used Facebook to connect 25,000 local turmeric growers across India to solve an oversupply problem threatening their livelihoods.
3) Snapdeal adopted an Indian village and renamed it Snapdeal.com Nagar after solving their water problem by installing handpumps, saving villagers long walks to fetch water.4 Small Steps for Small business Transition Towards Digital Marketing
4 Small Steps for Small business Transition Towards Digital MarketingAscent Brand Communications Pvt Ltd
Small businesses are recognizing the need to transition to digital marketing as customer demands have changed. There are 4 key steps: 1) Choose the right social media platforms based on your target audience; 2) Determine if you need an external digital marketing agency or freelancer to manage accounts; 3) When hiring an agency, make sure they understand your business goals; 4) Collect and analyze data to evaluate digital growth and customer needs. The transition requires patience as you focus on both existing operations and new digital strategies.7 Ways to Promote The Mobile App in Rural India
The document discusses 7 mobile apps that target rural India:
1) mDemand helps villagers register and track requests for toilet construction.
2) GoCoop is an online marketplace for cooperative enterprises that supports weavers and artists in rural areas.
3) Kisan Suvidha provides farmers with weather forecasts, market prices, and agricultural advisories.
4) Cattle Doctor provides cattle and buffalo care information to farmers.
5) Moofarm uses facial recognition to identify individual cows and buffaloes.
6) MeriSadak allows citizens to register complaints about road work quality and pace.
7) Kisan Raja allows farmers to control water pumps remotely via a mobile SIM
7 Unique Ways to Reach the Customers Through Rural Digital Marketing
7 Unique Ways to Reach the Customers Through Rural Digital MarketingAscent Brand Communications Pvt Ltd
This document outlines 7 unique ways to reach rural customers through digital marketing. It recommends figuring out customers' interests and creating buyer personas. It stresses the importance of educating customers about problems and solutions rather than directly selling to them to build trust. Communicating and connecting with locals to understand their needs is also key. Visual and video content should be used since rural people prefer watching videos. Messaging should educate rather than promote. Mobile is an important channel, using platforms like Facebook, YouTube, SMS and WhatsApp in the local language. Strategies must be customized for each rural area rather than using standard urban approaches.These Important Things: A marketer Should Keep in Mind While Planning For A R...
These Important Things: A marketer Should Keep in Mind While Planning For A R...Ascent Brand Communications Pvt Ltd
There are many guidelines out there that clear the path for a rural marketing agency, often putting up warning signs wherever required and even giving valuable suggestions to build a ladder to success.
This means that some important points should be drilled in and memorized to ensure the strategy to be better and easier to implement. Given below are few such pointers.Digital Rural Marketing: Marketing Strategies for New Rural India
Digital Rural Marketing: Marketing Strategies for New Rural IndiaAscent Brand Communications Pvt Ltd
We as marketers have seen rural marketing happening in traditional ways be it through wall paintings, hoardings, van campaigns, house to house reach out programs, haat, mela or mandi campaigns etc. Most of the marketers have been successful in this approach and garnered excellent results over the period of time. FMCG, telecom and automobile categories have been pioneer in having huge brand visibility in every nook and corner of the town and villages. 5 Best Social Media Platforms to Target Rural India
In 2021, it is predicted that there will be around 448 million social network users across India, a momentous boost from 2019, where it figured to around 351 million. In terms of high user base and popularity, here we present the best social media networks across India.
What is Scommerce? How Small Businesses Can Take Leverage?
Earlier social media platforms were used for the sole purpose of social interaction and e-tail platform to cater to our shopping needs. However today due to the fast-growing pace of technological revolution the same app is being used for both interactions and shopping.
Why Videos Are An Effective Way of Communication in the Digital Era?
Why Videos Are An Effective Way of Communication in the Digital Era?Ascent Brand Communications Pvt Ltd
With the digital age in its full bloom, the world has become smaller than it ever was. There are multiple innovative ways of communication like videos & messages that are faster, cheaper and much more intimate. A message can be spread across to a billion plus people in the blink of an eye and you can get a feedback to this message even quicker. Hence the age we live in is more exciting and interactive than we could have thought of, truly a digital revolution.5 Economic Policies & Their Impact on Rural Population
The document discusses 5 economic policies and their impact on rural populations in India:
1) MGNREGA guarantees at least 100 days of wage employment per year for rural households volunteering for unskilled manual work.
2) Pradhan Mantri Mudra Yojana offers collateral-free loans up to 10 lakh rupees to small/micro non-corporate enterprises.
3) The Public Distribution System enables distribution of subsidized food and non-food items to India's poor through over 400,000 fair price shops managed by FCI.
4) Pradhan Mantri Ujjwala Yojana aims to provide LPG connections to 5 crore below poverty
How Companies Are Using Technology to Boost Rural Marketing
Companies are using technology to boost their rural marketing efforts in three key ways:
1) Promoting digital literacy by educating rural audiences about technologies like smartphones, the internet, and social media through initiatives run by brands like HUL and Idea Cellular.
2) Leveraging technologies like radio, mobile phones, and e-commerce to engage rural audiences and generate sales leads, as seen with the solar lamp brand's multichannel campaign.
3) Partnering rural artisans with online marketplaces to sell traditional crafts in urban areas and expand their potential customer base, showing how e-commerce can open huge new rural markets.
Digital Marketing for Small Business Targeting Rural India
Change is the only constant, and you must have heard this proverb probably 100 times. What difference are we talking about here? The entire focus is on the trends of Digital Marketing – the plans, strategies, and tactics. Whether you have realized or not, the primary festive season in India has just ended, and this season was a significant comeback for most online retailers and e-commerce giants.
What Are Rurban Areas & How Marketers Use Them?
India is predominantly a Rural Economy since, the rural population stands at 833 million, constituting almost 68% of the total population. Showing a growth of around 12% and increment in the number of villages by 2279 units, the rural areas in India are on a way to progress. Having access to electricity, roads, shelter, etc, the rural population is moving towards modern lifestyle.
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How Does Result-Oriented Digital Marketing Help startups Grow?
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Importance of Social Media Marketing for Businesses
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Ways to improve digital marketing ROIWays to improve digital marketing ROI
Ways to improve digital marketing ROIWays to improve digital marketing ROI
Most Important Strategies for Social Media Marketing
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These Important Things: A marketer Should Keep in Mind While Planning For A R...
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Digital Rural Marketing: Marketing Strategies for New Rural India
Digital Rural Marketing: Marketing Strategies for New Rural India
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5 Best Social Media Platforms to Target Rural India
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Why Videos Are An Effective Way of Communication in the Digital Era?
Why Videos Are An Effective Way of Communication in the Digital Era?
5 Economic Policies & Their Impact on Rural Population
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How Companies Are Using Technology to Boost Rural Marketing
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一比一原版美国加州大学戴维斯分校毕业证如何办理
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
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AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Facebook Marketing Strategy with SNJ Global Services.pptx
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Why Is Rural Marketing an Important Strategy in the Indian Market
- 2. Rural income currently accounts for 56% of total income and is growing at a 5.6 percent annual rate. Almost Rs 14,000 crore was invested in rural development during the Seventh Five-Year Plan. As a result, disposable income increased in rural areas. According to a recent survey conducted by the National Council of Applied Economic Research, 33 million rural Indian households have a monthly income of Rs 1,000 or more. Market growth
- 3. The large population According to Macrotrends, India's rural population for 2020 was 898,024,053, a 0.29% increase from 2019. The high number of consumers adds to the vast potential of rural marketing efforts.Hence, a rural market in 2021 refers to a community with a population of over eight hundred ninety-eight million people located in a rural location which signifies the potential of the rural market as with the population increase comes the demand.
- 4. Rural India accounted for 69% of the jobs in Oct this year. Job gains in the rural regions in September 2021 were driven by the construction and manufacturing sectors. There is a significant increase in worker population ratio from 35% in 2017-18 to 39.2% in 2019-20 Employment opportunities This signifies the rising employment opportunities in rural India.
- 5. Consumer Behaviour Changes In rural markets, increased literacy and awareness generate new needs. This is especially prevalent among the younger generation. When you study the consumer behavior of rural people, you'll see a significant change in income levels and literacy rate that, in return, is changing the rural market scenario. Now, these consumers are not afraid to try new products.
- 6. Conclusion Looking at the rural market growth, consumer behaviour changes, employment opportunities, and increasing population, rural marketing becomes an essential strategy in the Indian market.
- 7. Get in touch for Strategic Digital and Rural Marketing Solutions info@ascentgroupindia.com +91 6266145606