5 Importance of Brand Positioning Brand positioning aims to identify and compare your company to the competition. Understanding their specific product will help you determine whether your price point is strategic or why you justify it. As a result, you'll be able to justify why your prices are higher or lower than those of your competitors. Today we are sharing the 5 importance of Brand Positioning 1. Sets you apart from the competition 2. Assist you in concentrating on a certain target market 3. Encourages more efficient and innovative decision-making 4. Adds to the creativity of your brand 5. Aids in the justification of your pricing strategy

2. Sets you apart from the
competition
Brand positioning lets you carve out a unique
zone for your practice that no competitor will
dare to enter because they will be labeled as
walking in your footsteps. When it comes to
how to develop a brand positioning strategy,
defining your uniqueness will help you stand
out from the crowd.

3. Assist you in concentrating
on a certain target market
Brand positioning is purposefully tailored to
the interests, needs, and preferences of the
target market's consumers. As a result, you'll
be seen as an expert in such services,
increasing your worth to potential customers.

4. Encourages more efficient and
innovative decision-making
You'll have the insight to make more effective
selections throughout the creative process
once you've defined the fundamental message
required to market your brand positioning.
Clear positioning is the foundation for clear
communication.

5. Adds to the creativity of your
brand
Although many brands offer products and
services that are highly similar to the same
target market and consumer, their brand
positioning distinguishes them. As a result, your
brand's placement can make or break it.
Customers will return for more if you combine a
unique, inventive approach with excellent
execution.

6. Aids in the justification of your
pricing strategy
Brand positioning aims to identify and compare
your company to the competition.
Understanding their specific product will help
you determine whether your price point is
strategic or why you justify it. As a result, you'll
be able to justify why your prices are higher or
lower than those of your competitors.

7. Conclusion
Effective Brand positioning should be
appealing, specific, obvious, and distinct from
the competition as it allows a company's brand
to stand out from the competition in the
marketplace, highlighting superiority along with
one or more distinctive qualities that
consumers appreciate.

8. Get in touch for Strategic Digital and
Rural Marketing Solutions
info@ascentgroupindia.com
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