2. Q
and
his
slate
of
films
! Maverick
director
either
hated
or
loved
in
Bengal:
but
certainly
not
ignored
! BBC
called
him
the
'most
subversive
Indian
filmmaker’
! Best
known
for
GANDU:
banned
from
a
theatrical
release
in
India
|
cult
phenomenon
in
India
and
globally
! Films
have
gone
to
40+
international
festival
3. Tap
into
a
platform
of
devoted
Q
and
horror
film
fans
“This
Is
Scary:
Product
Placement
Works
Best
When
We're
Terrified..”
Businessweek,
February
2014
quoting
a
recent
study
by
University
of
British
Columbia
4. We
are
creating
a
clutch
of
properties
around
the
film
! Rock
Band
Hunt
! Design
a
Poster
! Replacement
dancer
hunt
! Short
Horror
Film
Competition
Online
crowd
sourced
contests
5. Our
first
property
Rock
Band
Hunt
already
going
viral
72
bands|
1
week
|
37000
reach|
1500+
likes
Not
a
single
rupee
spent
Website:
ludomovie.com
Facebook:
www.facebook.com/LudoMovie
6. Three
offline
events
close
to
the
film
release
! Bangla
Rock
Show
! Horror
Film
Festival
! College
Bike
Tour
Offline
events
7. Content
Spin
offs
from
the
film
! Rock
Band
Audition
TV/
Web
Show
! Making
of
horror
films
Content
Spin
Offs
8. Focused
platform
for
sponsors
Bengali
Male
18-‐35
Audience
at
their
attentive
best!
• Bikes
and
scooters
• Mobile
Phones
• Alcohol
• Clothes
• Condoms
• Cafes
and
restaurants
• TV
Screens
9. Seamless
product
placements
across
in-‐film,
online
&
ground
events
In-‐film
Various
online
campaigns
Rock
Show
Horror
Festival
College
Tours
Content
Spin
Off
Properties
