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Amul wip report
- 1. RETAILER SATISFACTION of AMUL FRESH PRODUCT DIVISION IN PCMC AREA By ABHISHEK SAHOO 1
- 2. Content Company Profile Contextual Background Role In Company Problem Statement Objective Finding Recommendation Limitation Key Learning 2
- 3. Company profile Company Name: Amul- World’s 9th largest Dairy Org. Year of Establishment: 1973 18 District Cooperative Milk Unions Average Daily Milk collection:3.2 million litres Sales Turnover: 33150 Cr 3
- 4. industry Background Market Size: INR 5.3 Trillions Crisil research 4 45.09 59.791 68.731 79.015 0 20 40 60 80 2015 2017 2018 2019 Thousands India’s Liquid Milk Market Size34% 24% 9% 8% 6% 19% Market Share of FY 18 Amul KMF TN Coop Nestle Mother Dairy Others Source: Crisil Report
- 6. Role In Company Connecting new retailer with distributor Analysis of dairy market in pune Pitching Fresh products to new retailers To conduct promotion activity 6
- 7. Problem Statement In Pune market, Local players like Katraj, Gokul and Chitale are having considerably big share in market. To identify the problems faced by retailers and also the study of satisfaction of retailer can help company to achieve sales goal. 7
- 8. Objective Primary Objectives To find the retailers satisfaction level towards Amul fresh products in PCMC area To study distribution network of Amul fresh product in PCMC area and to identify problems faced by retailers Secondary Objectives To know the factors influencing satisfaction level of Amul product To conduct promotional activity of Amul fresh product in PCMC area 8
- 9. Finding CSAT score for Amul fresh products in the PCMC area is 66.23% 75.4% Retailers do not recommend AMUL fresh products to customers due to margin 81.9% retailers facing problem of leakage while handling and there is no replacement. 32.8% retailers are satisfied with service offered by distributor 28.3% retailers prefer to sell dahi 9
- 10. Recommendation Special offers and promotional gifts should be offered to the retailers as there is low satisfaction level among retailers. Company should take care of retailers by solving their problems. No awareness regarding the newly launched products. 10
- 11. Limitation Survey is limited only for Pimpri-Chinchwad region of Pune. Mood of the retailer would have influenced their response. Time constraint of 1.5 months Company was reluctant in providing data 11
- 12. key Learning Learned how distribution of dairy products Keeping patience and follow up with the prospects helped me to achieve my desired objective Learned to communicate with distributor, retailers and different social strata. 12
- 13. Lead Generation Lead Generation Hotels- 4 converted Cater- 2 converted Retailers-3 converted Distributor for Punawale 13
- 14. Promotion Activity 14 Promotion Activity Mataji Traders Mustard Mart Om Sweets
- 15. 15
Editor's Notes
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