Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Sales Process Checklist
1. Interest Demo Proposal
1. Other SEM
Vehicles?
2. Performance
Metrics?
4. Campaign
Goals/Metrics?
3. Conversion
points?
5. Pain Points?
6. Demographics
7. Sales Cycle?
8. Decision
Maker?
9. Decision
Process?
10. Budget? ($3-
5k)
1. Demo w/ DM?
a. Ad Center
b. Category Layout
c. Google Organic
Search
2. Budget, Timing &
DM Process &
SATISFACTORY
ANSWERS!
a. Budget > $1k
b. Go-live within 30
Days MAX
c. Understand Who
pulls the trigger, and
how
1. Time
Scheduled w/
DM for Review
2. Three Easy
Steps:
a. Billing
b. Titles &
Descriptions
c. Activate
Account
3. Advertiser
input Monthly
Budget
Business.com Sales Process
Account Name:
Contact/DM Name
Contact/DM Phone #
Contact/DM Email
Account URL