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ACADEMIC ESSAY
Description:
• Individual task.
• You have to write an academic essay to answer the following
question: How can New Technologies enhance Service
Management and competitiveness
in the 21st Century companies?
• Choose 3 companies and analyze and compare how are they
using new technologies, while answering the proposed question.
• You are encouraged to use Tables to make the comparisons
between the different companies.
Formalities:
• Wordcount: From 1500 to 2500 words.
• Cover, Table of Contents, References and Appendix are
excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• You are encouraged to quote relevant publications, such as
academic journals and books, case studies or business reports to
support your arguments. To
find relevant publications, you may browse through EBSCO
(link is on Moodle) and/or Google Scholar, where you’ll find
access to many publications.
• The in-text References and the Bibliography have to be in
Harvard’s citation style.
Assignment Launch: Week 10.
Submission: Week 13 – Via Moodle (Turnitin). Submission will
be accepted all Week 13: From the 4th to the 10th of May at
23:59hrs (Barcelona’s time).
Weight: This task is a 35% of your total grade for this subject.
Outcomes: This task assesses the following learning outcomes:
• Critically evaluate the strategic role of service management
within organizations.
BBA223 + BAT221 SERVICE MANAGEMENT – Task brief &
rubrics
Rubrics
Exceptional
90-100
Good
80-89
Fair
70-79
Marginal fail
60-69
Knowledge &
Understanding
(20%)
Student demonstrates
excellent understanding of key
concepts and uses vocabulary
in an entirely appropriate
manner.
Student demonstrates good
understanding of the task and
mentions some relevant
concepts and demonstrates use
of the relevant vocabulary.
Student understands the task
and provides minimum theory
and/or some use of
vocabulary.
Student understands the task
and attempts to answer the
question but does not mention
key concepts or uses minimum
amount of relevant vocabulary.
Application (30%) Student applies fully relevant
knowledge from the topics
delivered in class.
Student applies mostly relevant
knowledge from the topics
delivered in class.
Student applies some relevant
knowledge from the topics
delivered in class.
Misunderstanding may be
evident.
Student applies little relevant
knowledge from the topics
delivered in class.
Misunderstands are evident.
Critical Thinking
(30%)
Student critically assesses in
excellent ways, drawing
outstanding conclusions from
relevant authors.
Student critically assesses in
good ways, drawing conclusions
from relevant authors and
references.
Student provides some insights
but stays on the surface of the
topic. References may not be
relevant.
Student makes little or none
critical thinking insights, does
not quote appropriate authors,
and does not provide valid
sources.
Communication
(20%)
Student communicates their
ideas extremely clearly and
concisely, respecting word
count, grammar and
spellcheck
Student communicates their
ideas clearly and concisely,
respecting word count,
grammar and spellcheck
Student communicates their
ideas with some clarity and
concision. It may be slightly over
or under the wordcount limit.
Some misspelling errors may be
evident.
Student communicates their
ideas in a somewhat unclear and
unconcise way. Does not reach
or does exceed wordcount
excessively and misspelling
errors are evident.

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ACADEMIC ESSAY Description • Individual task. • .docx

  • 1. ACADEMIC ESSAY Description: • Individual task. • You have to write an academic essay to answer the following question: How can New Technologies enhance Service Management and competitiveness in the 21st Century companies? • Choose 3 companies and analyze and compare how are they using new technologies, while answering the proposed question. • You are encouraged to use Tables to make the comparisons between the different companies. Formalities: • Wordcount: From 1500 to 2500 words. • Cover, Table of Contents, References and Appendix are excluded of the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • You are encouraged to quote relevant publications, such as academic journals and books, case studies or business reports to support your arguments. To find relevant publications, you may browse through EBSCO (link is on Moodle) and/or Google Scholar, where you’ll find access to many publications. • The in-text References and the Bibliography have to be in Harvard’s citation style.
  • 2. Assignment Launch: Week 10. Submission: Week 13 – Via Moodle (Turnitin). Submission will be accepted all Week 13: From the 4th to the 10th of May at 23:59hrs (Barcelona’s time). Weight: This task is a 35% of your total grade for this subject. Outcomes: This task assesses the following learning outcomes: • Critically evaluate the strategic role of service management within organizations. BBA223 + BAT221 SERVICE MANAGEMENT – Task brief & rubrics Rubrics Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge & Understanding
  • 3. (20%) Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. Student understands the task and provides minimum theory and/or some use of vocabulary. Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. Application (30%) Student applies fully relevant knowledge from the topics delivered in class. Student applies mostly relevant knowledge from the topics delivered in class. Student applies some relevant knowledge from the topics
  • 4. delivered in class. Misunderstanding may be evident. Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. Critical Thinking (30%) Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. Student critically assesses in good ways, drawing conclusions from relevant authors and references. Student provides some insights but stays on the surface of the topic. References may not be relevant. Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. Communication (20%)
  • 5. Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.