Basic Digital Marketing for Tourism

1. DIGITAL MARKETING @ TOURISM
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2. @aryadhiratara-2018

3. THE BACKGROUND
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4. PeopleBehavior, Nowadays...
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5. *AISAS Model Developed by DENTSU *Re-visualized by @aryadhiratara
Consumer Behavior 3.0
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6. *AISAS Model Developed by DENTSU *Re-visualized by @aryadhiratara
Product Marketing Funnel 3.0
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7. DIGITAL MEDIA
FOR TOURISM
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8. DIGITAL TOOLS
• Website
• Social Media
• Travel Forum
• Market Place
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9. WEBSITE
Make Memories,
Travel More
use as a home,
for showcase,
blogging,
etc
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10. WEBSITE
SEO On-site
• URL
• Page Title, Tags, Descriptio ns
• Quality Content
• Keyword Quality & Quantity
• Post Frequency
SEO Off-site
• Link Building
• Social Signals
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11. MARKETING @ SOCIAL MEDIA
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12. Spamming
MARKETING @ SOCIAL MEDIA
Social Media
Marketing
=
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13. Social Media
Marketing
MARKETING @ SOCIAL MEDIA
=
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14. Soft Sell,
Make Stories,
Share Info,
Engage!
MARKETING @ SOCIAL MEDIA
Social Media
Marketing
=
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15. MARKETING @ SOCIAL MEDIA
CONTENT• Text
• Image
• Link
• Video
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16. MARKETING @ SOCIAL MEDIA
Your Target !
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17. MARKETING @ SOCIAL MEDIA
Social Media Channel
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18. Be Recognized
Let them Know and Love You
MARKETING @ SOCIAL MEDIA
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19. @aryadhiratara-2018
TRAVEL FORUM

20. TRAVEL FORUM
TRAVEL FORUM
• Social Media Group
• Messenger Group
• Web-based Forum
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21. MARKET PLACE
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22. MARKET PLACE
• www.lokal101.com
• www.yuktravel.com
• www.gogonesia.com
• www.itx.co.id
• www.traveloka.com
• Etc
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23. DIGITAL
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24. DIGITAL MARKETING METRICS
Reach
Engagement
Virality
Number of our people who follow our accounts
Number of respond and conversations being made
Number of shares that people made from our content
Digital KPI
Sales Number of product/service that people buy
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25. Start from
Zero
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26. Great Brand doesn’t happen
by chance
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27. arya@liburanjogja.co.id
081-6688-909
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28. karena berlibur itu,
sangat bisa dilakukan di negeri sendiri
- @LiburanJogja -
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