Training slides with practical path. UX research by vision of Gillian Crampton & Philip Tabor. (Comprehension; abstracting; framework; visualization; specification) plus validation phase.

1. UX Methods
UX Methods Training 2013
Nina Shulyak & Kostiantyn Hladkov

2. Surface
Skeleton
Structure
Scope
Strategy
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3. 1. Comprehension
2. Abstracting
3. Framework
4. Visualization
5. Specification
© Gillian Crampton & Philip Tabor
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4. Understanding
• Interviews (stakeholders & marketing)
• Domain research (expert interview, articles)
• Analysis (site statistic, competitors)
• User research (оbservations, surveys)
• SWOT-analysis
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5. Abstracting
• Personas (Kivio; Warfel, Empathy)
• Storytelling
• Storyboarding
• Storymapping
• Customer journey
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6. Framework
• Scenarios (wireframes)
• Information Architecture
• MoSCoW. WPM. QA
• “3-12-3” brainstorming
• Two-dimensional analysis
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7. Visualization
• UI design
• Graphic design
• Interactive prototype
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8. Specification
• Functional specifications
• Guidelines
• Sets (icons, images)
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9. Validation
• Heuristic analysis
• Five second test (classic, A/B, likes)
• Expectations testing
• Usability testing
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10. SWOT-analysis
• McDonalds
• Starbucks
• !FEST
• Pizza Celentano
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11. Walt Disney SWOT
Strengths
Weaknesses
• Brand reputation
• Heavy dependence on income
from North America
• Competency in acquisitions
• Localization of products
• Few opportunities for growth
Opportunities
Threats
• Growth of industries in markets
• Intense competition
• Expansion to new countries
• Increasing piracy
http://www.strategicmanagementinsight.com/swot-analyses/walt-disney-swot-analysis.html
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12. Personas
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13. Empathy map
Think
Hear
See
Feel
Pain
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Gain
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14. Templates of Todd Warfel
User
Photo
Narrative
description
Major
scenarios
Goals
UX Methods Training 2013
Relative skills
Influence
Irritants
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15. Templates of Todd Warfel
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16. Kivio diagrams
Social and demographic
User skills
Product relationship
Product requirements
Frequency & Context
Used features
What alternative?
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17. Storytelling
That wants? Why? What expectations?
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18. Storyboarding
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19. Storyboarding
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20. Storyboarding
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21. Storyboarding
Notes:
Notes:
Notes:
Notes:
Notes:
Notes:
Notes:
Notes:
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22. Storyboarding
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23. Storyboarding
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24. UX Methods Training 2013
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25. Storymapping
Goals
time
Task
Task
Tool
Tool
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Tool
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26. Storymapping
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27. Storymapping
• Moving to a new apartment
• Рicnic
• Business trip
• Shopping
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28. Customer Journey
Stage 1
Stage 2
Stage 3
Emotion
Emotion
Emotion
time
Needs
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Needs
Needs
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29. Customer Journey
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30. Customer Journey
Display the awakening in the morning
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31. Scenarios
Persona
Usecase
Page
Needs
Wireframe
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32. UX Methods Training 2013
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33. Sketch
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34. Balsamiq
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35. Axure
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36. Wireframes
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37. Information Architecture
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38. Information Architecture
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39. Information Architecture
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40. Information Architecture
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41. Information Architecture
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42. MoSCoW
Should have
Must have
Could have
Would like
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43. Whole Product Model
Generic Product
Expected Product
Augmented Product
Potential Product
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44. Question - Answer
Normal flow
User actions
System response
Action:
Exception 1:
Response:
Exceptions
User actions
System response
Exception 1:
Response:
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45. 3-12-3
Brainstorming
3 min
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Generation
12 min
Presentation
3 min
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46. 2-dimensional analysis
Task
F
I
frequency
importance
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47. Five second test
• Classic testing
• A/B testing
• Enjoying
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48. Five second test
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49. Five second test
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50. Five second test
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51. Expectations testing
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52. Thank you =)
UX Methods Training 2013
Nina Shulyak & Kostiantyn Hladkov