UX Methods Training

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Training slides with practical path.
UX research by vision of Gillian Crampton & Philip Tabor. (Comprehension; abstracting; framework; visualization; specification) plus validation phase.

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UX Methods Training

  1. 1. UX Methods UX Methods Training 2013 Nina Shulyak & Kostiantyn Hladkov
  2. 2. Surface Skeleton Structure Scope Strategy UX Methods Training 2013 02
  3. 3. 1. Comprehension 2. Abstracting 3. Framework 4. Visualization 5. Specification © Gillian Crampton & Philip Tabor UX Methods Training 2013 03
  4. 4. Understanding • Interviews (stakeholders & marketing) • Domain research (expert interview, articles) • Analysis (site statistic, competitors) • User research (оbservations, surveys) • SWOT-analysis UX Methods Training 2013 04
  5. 5. Abstracting • Personas (Kivio; Warfel, Empathy) • Storytelling • Storyboarding • Storymapping • Customer journey UX Methods Training 2013 05
  6. 6. Framework • Scenarios (wireframes) • Information Architecture • MoSCoW. WPM. QA • “3-12-3” brainstorming • Two-dimensional analysis UX Methods Training 2013 06
  7. 7. Visualization • UI design • Graphic design • Interactive prototype UX Methods Training 2013 07
  8. 8. Specification • Functional specifications • Guidelines • Sets (icons, images) UX Methods Training 2013 08
  9. 9. Validation • Heuristic analysis • Five second test (classic, A/B, likes) • Expectations testing • Usability testing UX Methods Training 2013 09
  10. 10. SWOT-analysis • McDonalds • Starbucks • !FEST • Pizza Celentano UX Methods Training 2013 10
  11. 11. Walt Disney SWOT Strengths Weaknesses • Brand reputation • Heavy dependence on income from North America • Competency in acquisitions • Localization of products • Few opportunities for growth Opportunities Threats • Growth of industries in markets • Intense competition • Expansion to new countries • Increasing piracy http://www.strategicmanagementinsight.com/swot-analyses/walt-disney-swot-analysis.html UX Methods Training 2013 11
  12. 12. Personas UX Methods Training 2013 12
  13. 13. Empathy map Think Hear See Feel Pain UX Methods Training 2013 Gain 13
  14. 14. Templates of Todd Warfel User Photo Narrative description Major scenarios Goals UX Methods Training 2013 Relative skills Influence Irritants 14
  15. 15. Templates of Todd Warfel UX Methods Training 2013 15
  16. 16. Kivio diagrams Social and demographic User skills Product relationship Product requirements Frequency & Context Used features What alternative? UX Methods Training 2013 16
  17. 17. Storytelling That wants? Why? What expectations? UX Methods Training 2013 17
  18. 18. Storyboarding UX Methods Training 2013 18
  19. 19. Storyboarding UX Methods Training 2013 19
  20. 20. Storyboarding UX Methods Training 2013 20
  21. 21. Storyboarding Notes: Notes: Notes: Notes: Notes: Notes: Notes: Notes: UX Methods Training 2013 21
  22. 22. Storyboarding UX Methods Training 2013 22
  23. 23. Storyboarding UX Methods Training 2013 23
  24. 24. UX Methods Training 2013 24
  25. 25. Storymapping Goals time Task Task Tool Tool UX Methods Training 2013 Tool 25
  26. 26. Storymapping UX Methods Training 2013 26
  27. 27. Storymapping • Moving to a new apartment • Рicnic • Business trip • Shopping UX Methods Training 2013 27
  28. 28. Customer Journey Stage 1 Stage 2 Stage 3 Emotion Emotion Emotion time Needs UX Methods Training 2013 Needs Needs 28
  29. 29. Customer Journey UX Methods Training 2013 29
  30. 30. Customer Journey Display the awakening in the morning UX Methods Training 2013 30
  31. 31. Scenarios Persona Usecase Page Needs Wireframe UX Methods Training 2013 31
  32. 32. UX Methods Training 2013 32
  33. 33. Sketch UX Methods Training 2013 33
  34. 34. Balsamiq UX Methods Training 2013 34
  35. 35. Axure UX Methods Training 2013 35
  36. 36. Wireframes UX Methods Training 2013 36
  37. 37. Information Architecture UX Methods Training 2013 37
  38. 38. Information Architecture UX Methods Training 2013 38
  39. 39. Information Architecture UX Methods Training 2013 39
  40. 40. Information Architecture UX Methods Training 2013 40
  41. 41. Information Architecture UX Methods Training 2013 41
  42. 42. MoSCoW Should have Must have Could have Would like UX Methods Training 2013 42
  43. 43. Whole Product Model Generic Product Expected Product Augmented Product Potential Product UX Methods Training 2013 43
  44. 44. Question - Answer Normal flow User actions System response Action: Exception 1: Response: Exceptions User actions System response Exception 1: Response: UX Methods Training 2013 44
  45. 45. 3-12-3 Brainstorming 3 min UX Methods Training 2013 Generation 12 min Presentation 3 min 45
  46. 46. 2-dimensional analysis Task F I frequency importance UX Methods Training 2013 46
  47. 47. Five second test • Classic testing • A/B testing • Enjoying UX Methods Training 2013 47
  48. 48. Five second test UX Methods Training 2013 48
  49. 49. Five second test UX Methods Training 2013 49
  50. 50. Five second test UX Methods Training 2013 50
  51. 51. Expectations testing UX Methods Training 2013 51
  52. 52. Thank you =) UX Methods Training 2013 Nina Shulyak & Kostiantyn Hladkov

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