Arm yourself in 2009 with strategies and tools that will benefit your service lines. NotifyMD and Saint Thomas Health Services, a four-hospital ministry for Ascension Health, the largest non-profit hospital organization in the nation, would like to invite you to attend a free Webinar where we explore how STHS implemented strategies in their Women’s Health service lines that resulted in: An ROI of 5:1 No-show rate cut by 50% Wait times reduced by 83% Even load balancing among three imaging centers What You'll Learn You'll learn strategies on how effective inbound and outbound communication services increased the patient experience, developed loyal patients for underutilized services, and created a significant return on investment for the Women’s Health service lines at Saint Thomas Health Services.

1. Welcome to the Women’s Health Service Line Strategies Webinar. This presentation will begin soon. HOSTED BY PRESENTED BY

2. Women’s Health Service Line Strategies PRESENTERS AMANDA CECCONI Women’s Health Service Line Executive, Saint Thomas Health Services SAMANTHA KIRBY Director of the Centers for Breast Health, Saint Thomas Health Services ARTHUR LANE Vice President of Marketing and Chief Strategy Officer, NotifyMD HOST

3. Part 1 Obstetrics – Inpatient Program

4. STHS is in the top 5% nationally for providing obstetric services with over 10,000 deliveries per year between two hospitals.

5. Value-Added Services Enhance Patient Experience

6. Gap in Touchpoints

7. Women make 80% of the healthcare decisions in their families.

13. New Mom Process STHS data uploaded to NotifyMD 10 days after discharge, NotifyMD Care Coordinator calls new mom New mom answers survey questions, opts-in for continued contact Data sent to STHS on unified database

24. Part 2 Breast Health – Outpatient Program (Ambulatory)

25. STHS screens more than 48,000 women annually.

29. Challenge: 12% no-show rate

32. Process for Overdue Mammogram Appointments NotifyMD Care Coordinator Patient Hospital Scheduler

33. Annual Screening Call

34. Annual Screening Call

37. Questions and Answers PRESENTERS AMANDA CECCONI Women’s Health Service Line Executive, Saint Thomas Health Services SAMANTHA KIRBY Director of the Centers for Breast Health, Saint Thomas Health Services ARTHUR LANE Vice President of Marketing and Chief Strategy Officer, NotifyMD HOST

38. Thank You! Contact: Arthur Lane, Vice President of Marketing and Chief Strategy Officer, NotifyMD Email: [email_address] Url: www.notifymd.com Toll Free Phone: 866-438-1797 To setup a phone meeting use the following link: http://my.timedriver.com/9SSYK