Eurekaforbes- Sales strategy

1. Sales Study Eureka Forbes
Arjama Mukherjee
DM14D08
Core-marketing

2. About the Company
• EFL was started in 1982 as a joint venture between the Forbes (India) Group
and Electrolux of Sweden.
• Market Leaders in water purifiers and Vacuum cleaners
• One of Asia’s largest Direct Sales consumer product company
• Best Employers in Asia and India (Hewitt studies)

3. Philosophy
A legacy of caring
“A company that believes in building relationships”

4. Competition faced
Selling
system
Other purifiers

5. Pillars of Success
‘Customer Response Centers’
- 132 Cities
- 220 Offices
‘EuroChamps’
- Sales Professionals
‘EuroSathis’
-Franchisee Direct Operations

6. Euro Champ Tasks
Prospecting New
Clients
Educating
Customers
Maintaining
Relationships
After
Sales Service
Installing & Demonstration
Gathering Feedback

7. Tool to reach consumers : Direct Marketing
2,80,000 Home visits each day
10,000+ Effective demonstrations each day
40,000 Kitchen visits each day
Customers within a 5 km radius80%

8. Reach across India
Over 1650 towns and 82% of Urban India Homes
(SEC A, B & C)

9. Mailers
• Communicates the importance of Aquagaurd purifier
for a family’s health from diseases spread during
monsoons

10. Job opportunities
• Highlights the job opportunities provided by Eureka
Forbes for differently disabled individuals
• Also talks about the work culture and growth at
Eureka Forbes

11. Fostering healthy life

12. Offers

13. Any Question ?

14. THANK YOU