Research Methodology

1. Case study 3
Convinced & presented by
Bhavyraj Chawda, Dipayan Kundu
Bikramjit Dey, Dipanway Bhabuk
Arun Kr Singh, Ashish kr Jaiswal
Arnab Biswas
&
Arjama Mukherjee

2. Introduction
This case study talks about the ceo of “Amity property venture”
Mr. Vishwas Agnihotri who is willing to launch a new venture
named “Home on Rent” and thus called upon us for conducting
the feasibility study for the business to enable him to take
decision whether to proceed or drop the venture.

3. Secondary Data Available
• Price rising trend in apartments in five years
• Cost of living in major & metro cities
• Number of people migrating to major & metro cities
• Financial strength – That is possibilities of revenues to be
generated
IMRB Market survey

4. Information gap
• Number of days of occupancy
• Maintenance cost of apartments
• Number of upcoming educational institutes in particular areas
• Number of N.R.Is residing in a particular area
• Number of tourists visit

5. Primary Research Objectives (P.R.O)
To determine that weather “House on Rent” will
sustain in Indian market or not

6. Secondary Research Objective
(S.R.O.)
To determine
• Buying potential
• Area preference
• Occupancy rate

7. Situational Analysis
• Buying potential
• Area preference
• Occupancy rate
High
Low
Medium
Metro city
Tier III
Tier II
30-100 days
More than 1 year
100-300 days

8. Situational Analysis
• Buying potential
• Area preference
• Occupancy rate
High (75)
Low (30)
Medium (50)
Metro city (75)
Tier III (75)
Tier II (50)
30-100 days (100)
More than 1 year (50)
100-300 days (75)

9. Types Of Interviews
• Personal interviews- Face to face deep interaction for Land
lords.
• E-mail interviews- Online questionnaire for tourists, service
men & students

10. Our Assumptions
• Every tourists needs Home on Rent
• Calculate the monthly cost of owning and rent for interpreting
the profit
• Tourist should stay in premises for more than minimum period

11. Any Questions ?

12. THANKING YOU