2. Capstone 490
Rhetorical Knowledge
◦ Definitions of each RK(1-9)
1. Identify, articulate, and focus on a defined purpose.
2. Respond to the need of the appropriate audience.
3. Respond appropriately to different rhetorical situations.
4. Use conventions of format and structure appropriate to the
rhetorical situation.
5. Adopt appropriate voice, tone, and level of formality.
6. Understand how each genre helps to shape writing and how
readers respond to it.
7. Write in multiple genres.
8. Understand the role of a variety of technologies/media in
accessing, retrieving, managing, and communicating information.
9. Use appropriate technologies to organize, present, and
communicate information to address a range of audiences,
purposes, and genres.
2/26/2013
3. Capstone 490
Critical Thinking, Reading, and Writing
◦ Definitions of each CTRW(1-5)
1. Use information, writing, and reading for inquiry, learning, thinking, and
communicating.
2. Understand that research and writing is a series of tasks, including accessing,
retrieving, evaluating, analyzing, and synthesizing appropriate data and
information from sources that vary in content, format, structure, and scope.
3. Understand the relationships among language, knowledge, and power
including social, cultural, historical, and economic issues related to information,
writing, and technology.
4. Recognize, understand, and analyze the context within which language,
information, and knowledge are produced, managed, organized, and
disseminated.
5. Integrate previously held beliefs, assumptions, and knowledge with new
information and the ideas of others.
2/26/2013
4. Capstone 490
Processes
◦ Definitions of each P(1-8)
1. Be aware that it usually takes multiple drafts to create and complete a
successful text.
2. Develop research and writing strategies appropriate to the context and
situation.
3. Develop flexible strategies for generating, revising, editing, and proof-
reading.
4. Understand research and writing as an open process that permits writers
to use later invention and re-thinking to revise their work.
5. Understand the collaborative and social aspects of research and writing
processes.
6. Learn to critique their own and others' works.
7. Learn to balance the advantages of relying on others with the
responsibility of doing their part.
8. Use appropriate technologies to manage data and information collected
or generated for future use.
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5. Capstone 490
Knowledge of Conventions
◦ Definitions of each KC(1-8)
1. Learn common formats for different genres.
2. Learn standard tools for accessing and retrieving information.
3. Learn and apply appropriate standards, laws, policies, and accepted
practices for the use of a variety of technologies.
4. Develop knowledge of genre conventions ranging from structure and
paragraphing to tone and mechanics.
5. Apply appropriate means of documenting their work.
6. Control such surface features as syntax, grammar, punctuation, and
spelling.
7. Understand and apply legal and ethical uses of information and
technology including copyright and intellectual property.
8. Understand and apply appropriate standards for use of technology
including accessibility.
2/26/2013
7. TWC 301
General Principles of Multimedia Writing
Futuristic Police Space Cruiser
with Prisoner Transport
WARNING: Not intended for
children under 3 years of age.
Small parts are choking hazard.
S.M.S. Creations
1 2/26/2013
8. TWC 347
◦ TWC 347 Written Communication for
Managers
Branding your company
Research Skype & write to employees why we are
using this.
Introduce Podcasting
Create an effective email to persuade employees to
become donors for Red Cross.
Create a letter requesting why a $5k grant should
be awarded to my company for further training.
Complete a year end wrap up annual report to our
employees.
2/26/2013
9. TWC 347 E AC
El d e r l y
As s i s t e d Ca r e
Elderly Assisted Care
1354 E. Sunshine Blvd. Suite 125
E AC
San Diego, California 95265
El d e r l y Tel: 959-786-4562
As s i s t e d
Ca r e Fax: 959-786-4565
Elderly Assisted Care
1354 E. Sunshine Blvd. Suite 125
San Diego, California 95265 Jason Allred
Tel: 959-786-4562
Midwest Sparkleen
Fax: 959-786-4565
4000 South Howell Avenue
Milwaukee, WA 53207
My idea for a company involves a small group of employees who are trained in the basic first aid, but mostly there
to assist elderly with everyday activities they can no longer do themselves. There is such a need for services for
Dear Mr. Allred:
the elderly. The body begins to break down and they are unable to do a lot for themselves anymore. I would start
by employing five employees who are available throughout the week to assist in cleaning homes, minor home For the past five years, your company has provided janitorial services for our company. As a company,
repair, lawn maintenance, transport to and from local business, provide meals, grocery shopping and other friendly
we will not be renewing our contract with you for 2012. We have had discussions in the past about the
activities such as sitting down visiting while playing board games or just talking. When the business became a
larger success, the employee base would grow at that time. There would possibly be a monthly fee associated quality of workmanship this past year, and we agreed there was room for improvement. Rooms are not
with the company and a rate per service. cleaned thoroughly, spills are not picked up, and toxic chemicals have been left in our hallways.
My logo represents the idea that this is mostly a specialized service available for the elderly. My company would
be able to provide services to assist the elderly with basic needs and services. My goals are to help the elderly who
This past year we have documented all the various cleaning hazards, and routinely missed areas of
have no family nearby and give those customers the attention they deserve while their families support cleaning. The greatest concern we documented was the safety of our building one morning. The evening
themselves and maybe this EAC attention. cleaning crew forgot to lock the lobby door as well as setting the alarm last Thursday . This left our entire
I chose the image of an elderly couple to display that this service is mostly for the elderly. I like using the initials of facility vulnerable for theft. The lack of professionalism your company has shown us places us in a
the company. It adds a easier way to remember the company and also flows better. I also used the image of the direction to look for a replacement. I trust you will take this information and advise your employees that
hands to signify that the hands of our employees will be able to assist you with many of the needs of our
their company access keys will no longer work after this month. I wish you and your company the best of
customers. I also chose the blue color tones on the letterhead. They exhibit a nice cool tone which will hopefully
be associated with our company and present a image of kindness and helpfulness.
luck and thank you for your understanding.
I believe that the design of my company stationary does demonstrate my objectives. It does show that services are
provided by my company and can offer benefits to the elderly.
Sincerely,
Shawn Smith
President of The EAC
Our hands assisting in your needs. We are only a phone call away.
Our hands assisting in your needs. We are only a phone call away.
2/26/2013
10. TWC 411
TWC 411 Principals of Visual
Communication
RK 3,9
CTRW 4
P1,2,4
KC 1,5
Logo design first draft, then Color, then final draft (explain the
changes)
Poster – show pictures & explain. Learn to organize space &
hierarchy
Brochure Review (explain my works)
2/26/2013
14. 1
First Solar Inc. 1745 W. Southern Ste. 101 Tempe, AZ 85123
TWC 443 February 14, 2012
San Diego Convention Corporation Corporation
Attn: Ben Calmes, Purchasing Agent
Proposal Writing Procurement Division
111 West Harbor Drive
San Diego, CA 92101
RK 1-2,4 Enclosure: "A Proposal for Re-roofing and Installation of Solar Panels" in response to RFP #2008-07, of
January 5, 2009.
CTRW 2-3,5 Dear Mr. Calmes:
With many sunny days and the effectiveness of solar panels, customers are making money or credit on
P 1,2,3,4 their utility bills. Non-customers are working very hard to pay those same monthly bills. These same
benefits can be advantageous for your company in the saving with electricity. As you emphasized in the
RFP, you are seeking for a company that is the most qualified in providing all of the services relating to
KC 1,2,4,5 the solar panel installations. This proposal substantiates First Solar's intent and exemplary business
practices.
In the beginning, your investment is minimal. For the next 20 years, the Convention Center will be the
leading example of energy star rated facilities. Your current facility shows a strong presence of energy
saving concepts, such as your commitment to recycle your own cardboard. The return on investment
with your future solar panels will allow you to focus these same goals, but in a larger dollar amount
elsewhere. We will construct a new and stronger roof to support the 1900 solar panels and will improve
the aesthetics of the Convention Center. This project will be an example to other cities who advertise for
their visitors to partake in the beauty of San Diego.
This proposal will exhibit the many benefits and advantages First Solar can offer you as a prospective
client. First Solar will be able to stay within the projected timeline. With an anticipated start date of March
5, a completion date can be expected June 15. We will dedicate our experts to your job and will not end
the job until you are completely satisfied.
I look forward to meeting with you and assessing your long term benefits to an investment that uses state
of the art technology and will save the City of San Diego millions of dollars. I will be calling you to follow
up with this letter, and look forward to reviewing all points of interest. I would also like to express my
gratitude for this opportunity to submit a proposal and familiarize you with our potential. With our many
years of experience in solar technology, we will be the best choice to manage this large endeavor.
Sincerely,
Andrew Smith
President and CEO, First Solar Inc.
2/26/2013
15. TWC 443
Strategy Plan Document
Section 1, Proposal Themes:
Our objective as a company is to perform background checks of General Contractors who are licensed in California to re-
roof a building and build to support our products setting on top of them for the next 20 years. We will have to rely on this
company to do the very best work possible.
Support the necessary building products needed to complete the project in a timely manner.
Work within the city's laws and permits.
Section 2, Strategies for Customer Obstacles:
Our biggest concern is working with a 3rd party such as a General Contractor and finishing on time so our company can
produce photovoltaic solar panels and start installation.
Working with the State of California and obtaining the correct permits and meeting deadlines.
After running the program with internal employees for the first 6 months, we will need to hire employees to live and maintain
the product's requirements in California for the next 20 years.
Section 3, Strategies for Your Obstacles:
Contact the Better Business Bureau and investigate past customer's opinions about their relationships with our future
General Contractor.
Getting to know the laws and regulations for another state such as California so we may gain a positive relationship with the
city and gain future contracts.
Offer employment for residents or within the state we are working in. This will allow us to show concern for keeping
employment within their own state.
Section 4, Strategies for Self-Assessment:
Our strengths will be our knowledge and long reputation of being successful in the state of Arizona.
We will have a dedicated contact with the project from start to finish. They will be in contact with the city and our company
at all times.
Section 5, Strategies for Competitive Assessment:
Our competitors will try to outsource and may under bid the project.
We will provide in depth details to our operations and give tours of our local facilities.
2/26/2013
16. Executive Summary
TWC 443
First Solar is a well-established company that will provide high quality installations and services
in the solar technology field to their clients. They use high-tech equipment with state of the art
technology. First Solar has high qualified technicians exhibiting degrees in the associated fields
of study. First Solar is a committed business with Andrew Smith as CEO and President.
First Solar will provide a wide range of services to the market of solar technology which
includes: Inspect site, design and manage project, obtain permits for construction and electrical
requirements, installation of projected equipment, and maintain and operate solar equipment.
First Solar will direct potential clients in the needs and fulfillments of various interests their
companies possess in relation to solar projects. As long as unforeseen obstacles do not conflict
with the job, First Solar works within the projected timeline. Their projected begin and end dates
are usually right within the estimates.
First Solar's business strategy is aimed at achieving complete customer satisfaction. This is
done by thoroughly gaining the knowledge of the intention of the client. Then after thorough
details are considered, a stage of planning and developing is prepared. An extensive proposal
is given to the intended client and revisions and/or adjustments are made. With the revised
details, plans will be made to begin the intended job. The job will not be completed until all
parties are satisfied as to the outcome.
First Solar will differentiate its company in the marketplace by several ways. Technicians have
been with First Solar since the beginning and possess great knowledge and unmatched skills in
the industry. They also encompass a great span where they can reach various markets where
the need is there. A vision for the company's future and growth potential is a great advantage
comparative to other companies.
The installation of a new roof and solar photovoltaic panels will help lead the San Diego
Convention Center to a longer lasting, self efficient energy star rated building. This newer
technology will allow you to attract more business from all over the world. Your building will be
an example or forefront of the future. Other states will be able to use your site as an example of
helping to maintain a resourceful supply for energy.
The adoption of this proposal by First Solar will not leave your company dissatisfied. First Solar
is committed to a working partnership where both parties end up with the intended outcome.
They will not be undersold. They are the best company to do your job accurately and
professionally.
2/26/2013
17. TWC 446
Technical & Scientific Reports
RK 1,2,3,4,5,9
CTRW 2-5
P 1,2,3,4,8
KC 2-8
Create a resume/ Design a logo/ Create a company/ Team report
E AC
El d e r l y
As s i s t e d Ca r e
2/26/2013
18. TWC 446
Shawn M. Smith
540 N. Garrison, Mesa AZ 85207 Smith Logistics
480-784-7270, shawnsmithbrazil@gmail.com
1234 Square Blvd., San Diego, CA 92118
Career Summary
My 6 years of work experience in the construction field had prepared me for employment for a Date: October 29, 2011
large corporation (Home Depot) helping customers remodel their homes for the past 12 years. I To: Co-workers of Team 1
started as a specialty associate of sales and worked up to supervisor of all flooring installs. I was cc: Team Leader 2 John Smith, Team Leader 3 Joe Jones
allowed to work side by side with manufacturers of products and installers. Most importantly, I From: Shawn Smith, Team Leader 1
was always in communication with customers and management.
Subject: Ethical Issues
Work Experience
Home Depot 8/1999-Present Mesa, Arizona As you all know, we are working separately from other teams to find out the best solution to
Flooring Expeditor acquire more productive ideas when shipping product from the East coast to the West coast.
The company's goals is to acquire the best ideas from a variety of employees. The team with
Assist customers with special orders in all areas of flooring the most successful ideas will share in a company bonus at the end of the year. This has driven
Inspect customer complaints to advise on solution us to re-think our current process. The end result is a successful profit sharing for the company
Coordinate orders with vendors to resolve any problems and our bonus.
Department Head of Floor and Wall It has been brought to my attention that Mr. Thomas Johnson from Team 3 has been asking
questions of our own team members during lunch conversations and one on one phone calls,
Supervise Associates in flooring department
concerning our teams ideas. Conversations between opposite team members are not
Assist Customers with flooring products
Inventory Management of Flooring and Decor prohibited by any means. However, we are not to discuss topics of resolution concerning our
shipping product from the East coast to the West coast until after the end date. We are all
Flooring Associate/Customer Service employed by the same company and will continue a working relationship well after the best
ideas have been shared and placed into action. I want to assure you and your fellow team
Sales in Flooring members we must be alert and professional with our goals. This work project is a reflection of
Assist customers on products relating to flooring
our work ethics and we need to do our best in achieving the highest standard of quality
workmanship possible.
Lance Construction 8/1991-8/1999 Mesa, Arizona
Please only discuss the objectives within our own team and its members. We all agreed to
Flooring Install Supervisor these conditions and do not want to violate our agreement. If any of these comments are
currently happening to any of my team members, I strongly encourage you to contact me as
Sales and Installation of all flooring products (Carpet-Tile-Wood-Vinyl)
soon as possible. As your team lead, I will work with other team leads and our Human
Trainer for new installers
Resources in resolving any unethical situations.
2/26/2013
19. TWC 446
Bringing our Business into
st
the 21 Century
Through Technology
Heather Pringle: Website and Smartphone Apps
Jesse Elliot: Near Field Communication
Shawn Smith: Social Networking
Lukas Smith: Solar Power
Syn Keller: Website
TWC-446 2/26/2013
