1. App Description
This is another crucial part of your app. It’s not like a sales letter; rather it has its
own taste. Also you don’t need to hire a professional copywriter; you can do it by
yourself. Just follow the pointers below, you can write a great description for your
app:
What’s it all about
Is it a game, drawing app, utility app or something else? You must describe it
within first two lines before they see “More” link. If you can’t describe your app
within first two lines, you are lost.
Social proof
Try to include a social proof. Tell how many people are using your app. If you
don’t have sufficient number, don’t include it. Whenever you’ve got a good
amount, insert that number in your description.
Write the benefits
Write the benefits of your app. Why people will install this app? Will they get
entertainment? Will it help children to learn letters, numbers, colors etc? You can
attract thousands & millions potential buyers if you include all features & benefits
of your app.
What does it do
Explain your apps functionality, what does it do.
Keyword
Insert your keywords in the description. So this app will appear in search.
Updates
If you make an update of your app, just don’t write “minor bug fixed”. Rather tell
how this update will enhance user experience.