What is going wrong with Google? Why Users are not being able to upgrade new versions? What Google should do to make it's newer versions adaptable more quickly?

1. Android 6.0 Marshmallow Finally Hits
Over 10% Adoption Rate
After 8 months of its launch, finally Android 6.0 Marshmallow reached just over 10% of
Android devices. It is a huge jump from 2.3% to 10.1% within a short span of 3 months since
March 2016. We can either call it a milestone or a big achievement for the Google.
But the big question here is “Why Android users are not early adaptors”? If we compare
Android with Apple, iOS users are more adaptable as stats shows; iOS 9 (launched 10
months back) is running on 84% of iPhones & iPads. Many can argue on the point that
number of users of Apple are less than Android, but remember Google is about to launch
Android N in October 2016, the stats of Marshmallow may be good, but not encouraging.
STATISTICS
This below stats can give us a fair idea about all the Android versions till now & their current
user base.
Source: Android Developers

2. Below are the changes in Android usage between May & June, according to Google’s
Platform Versions Page
Version Codename Launched In Adoption Rate
6.0 Marshmallow October, 2015 Up 2.6 to 10.1 %
5.0/5.1 Lollipop Nov2014/March 2015 Down 0.2 to 35.4 %
4.4 KitKat October, 2013 Down 0.9 to 31.6 %
4.1/4.2/4.3 Jelly Bean July 2012/Nov 2012/July 2013 Down 1.2 to 18.9 %
4.0 Ice Cream Sandwich December 2011 Down 0.1 to 1.9 %
2.3 Gingerbread February 2011 Down 0.2 to 2.0 %
2.2 Froyo May 2010 Flat at 0.1 %
WHAT COULD BE THE REASON BEHIND THE INCREASED STATS?
The biggest reason behind the unexpected rise in the number of users of Marshmallow in
past 3 months could be:
∑ Most of the latest handsets are coming with the version of Android. But still the
number is lesser than other versions connected with Google Play like Jelly Bean, KitKat
& Lollipop.
∑ An almost 4 generation old Jelly Bean & KitKat are having 18.9 & 31.6 percent of users.
Though Marshmallow can easily exceed Jelly Bean by end of this year, but it will take
some time to get pass KitKat & Lollipop. This won’t encourage Google much because at
that time Android N must be ready to take its position.
LET’S CHECK APOGAEIS STATS
Apogaeis is the market leader in developing Android Mobile Apps. We have some amazing
stats which can show the market share of each Android versions for few of our own apps.
Let’s take example of 3 of our Android apps. All the apps are different in nature & are highly
successful in their respective industry.
App-1
This Android Application is a well-known App in Education Industry launched under BOOKS
& REFERENCE category around 2 years back & here are the stats until June, 2016.

3. Only 2.11 % Marshmallow users. Froyo was launched almost 6 years back retains 1.87 % of
the total user base, it’s surprising. Is not it? In the same industry check the stats of
Marshmallow among all related apps. It stands at a disappointing 3.39%.
App-2
This Android App is a newly launched (3 months), the one related to E- Book Industry. One
can expect Marshmallow to perform better in this app, as it’s a recent app. Check the stats.
Yes. The number is good though, but it’s getting tough competition from Jelly Bean. We are
sure Marshmallow will cross Jelly Bean within next 2 months.

4. App-3
This App is a market leader in Entertainment Industry having over Half Million installs. This
app was launched around a year back & let’s see how Marshmallow is doing here.
Disappointed? We too along with our users..
WHO IS LOSSING?
Whatever it is, Android fans are not getting many common features offered in Android
Marshmallow 6.0;
∑ Contextual Assistance
∑ Productivity
∑ System Usability Improvements
∑ Device Setup and Migration
∑ Android for Work
∑ Connectivity
∑ Android Runtime(*ART*)
∑ Spot-on answers
∑ Better Battery life
∑ Privacy & Security
∑ Internationalization
and much more.
WHAT’S GOING WRONG?

5. What is going wrong? Why users are not upgrading their Android devices? Or Are users
unable to upgrade? Google needs to look for the answers. Apogaeis did a research on this &
have got few possible reasons.
∑ The upgrading process is sometimes very long & frustrating for the users.
∑ Smartphone manufacturers can’t upgrade their exciting devices to newer version of
Android as soon as it launches. They need to do a lot of research & testing before
enabling the updates, they can’t roll out the higher version immediately. So current
users of those devices have to wait long for the next version.
∑ Big Mobile manufacturers like Samsung introduced Marshmallow very late for its
devices, which could be a big reason.
∑ The updates comes only to Google’s nexus branded devices as soon as they launch.
Nexus is not having a very famous market share.
∑ Unmanaged hardware vendors having less powerful devices.
∑ Customized unmanaged operating systems images requiring more powerful
hardware.
∑ No convention/regulation across the community to rollout updates to all users.
WHAT CAN BE DONE?
What Google should do to make their new versions of Android more user adaptable?
∑ Ideally when an upgraded version of any service is launched, the objective is to
increase its usability by slowly removing the older version from the market without
affecting market stability & customer base.
∑ Google should make its newer Android versions available easily & quickly to all the
mobile device manufacturers without losing more time after its launch.
∑ Mobile manufacturers should adapt the new versions quickly & after proper testing
should upgrade its exciting mobile devices or launch new devices with inbuilt latest
versions in order to keep their market share.
The big questions are as the successor is all set to launch within few months, where
Marshmallow will stand, how quickly mobile manufacturers can adapt, how users will react.
As Marshmallow will complete 1 year of its launch, everyone wants to see how much time it
will take to be a market leader. It took Lollipop around 1.5 years. Let’s check the stats by
end of this October. Anxious..