A presentation given at APRICOT 2015 during the Peering Forum (3) session.

1. New Market Evaluation
March 2015 – APRICOT
Fukuoka Japan
Walt Wollny, Director Interconnection Strategy
Hurricane Electric AS6939

2. Phases of Evaluation
n Desktop Research
n In Country Research
n Other Considerations
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3. Philippines
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These techniques can be adapted to any location
“By failing to prepare, you are preparing to fail.”
― Benjamin Franklin

4. Desktop Research
q http://bgp.he.net/
q https://mi.renesys.com
q http://www.cedexis.com/
q NetFlow
q https://www.peeringdb.com
Hurricane Electric - Massive Peering!

5. Hurricane Electric - Massive Peering!
World Report

6. http://bgp.he.net/country/PH
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7. http://bgp.he.net/country/PH
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8. Hurricane Electric - Massive Peering!
Route Propagation

9. Hurricane Electric - Massive Peering!
Route propagation is to the following networks:
Data gathered from Oregon Route Views
http://www.routeviews.org/

10. http://bgp.he.net/AS9299#_graph4
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11. AS9299 PLDT
Route Propagation
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12. AS4775 Globe Telecoms
Route Propagation
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13. AS6648 Bayan Telecommunications
Route Propagation
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14. AS9658 Eastern Telecoms
Route Propagation
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15. AS9497 Digital Telcom
Route Propagation
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16. Hurricane Electric - Massive Peering!

17. AS9299 PLDT
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18. AS4775 Globe
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19. AS6648 Bayan
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20. AS9658 Eastern Telcom
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21. AS9497 Digital Telcom
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22. Dyn Internet Intelligence Philippines
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23. AS9299 PLDT
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24. AS9299 PLDT
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25. AS4775 Globe
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26. AS4775 Globe
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27. AS6648 Bayan
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28. AS6648 Bayan
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29. AS9658 Eastern Telcom
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30. AS9658 Eastern Telcom
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31. AS9497 Digital Telcom
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32. AS9497 Digital Telcom
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34. Hurricane Electric - Massive Peering!
http://www.cedexix.com/

35. Hurricane Electric - Massive Peering!
http://www.cedexix.com/

36. Hurricane Electric - Massive Peering!
AWS Tokyo

37. Hurricane Electric - Massive Peering!
AWS Singapore

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AWS Oregon

39. NetFlow Data
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n The next few slides represent traffic from
outside the Philippines.
n Once traffic is localized you can expect that
CND traffic levels will increase ~20 to 50%.

40. NetFlow AS9299 PLDT
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41. NetFlow AS4775 Globe Telecoms
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42. NetFlow AS6648 Bayan Telecom
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43. NetFlow AS9658 Eastern Telecoms
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44. NetFlow AS9497 Digital Telecom
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45. Network Data Results
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46. Exchange Points & Facilities
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47. Exchange Points Results
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48. Time to Fly to Manila
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Total travel time from Seattle ~23 hours

49. In Country Research
q Local Datacenters
q Exchange Points
q Local Networking
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50. Datacenter Checklist
q Visit the top providers datacenters.
q Inspect networking hardware.
q Telco and Meet Me room evaluation.
q Cross connects can you get to everyone on every floor?
q Are you 100% sure?
q Get it in the contract.
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51. Local Exchange Points
q Visit all the local exchange operators.
q Understand the hardware and physical layout.
q Who is actually on the exchange?
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52. Local Networking
q Connect to the main providers on Wi-Fi and test local and
international destinations.
q Do the top providers peer locally?
q Does your traffic stay local?
q Does your traffic hit the US before coming back to the local country?
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53. Other Considerations
q Culture
q Manners
q Holidays
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54. Cold vs. Warm cultures
q Task based vs. Relationship based
q Direct vs. Indirect Communication
q Individualism vs. Group Identity
q Time and Planning
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55. Manners
q Initial greetings are formal and follow a set protocol of greeting the most
important person first.
q Appointments are required and should be made 3 to 4 weeks in advance.
q Face-to-face meetings are preferred.
q Wait to be told where to sit.
q Dress well. Appearances matter and you will be judged on how you dress.
q Once a relationship has been developed it is with you personally.
q Give your business card first always with two hands.
q “Yes” may mean “no”. Avoid yes or no questions!
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56. Holidays
q Understand the local holidays and how it may impact your
timelines and expectations.
q The United States has 6 paid holidays.
q The Philippines has 36 paid/unpaid holidays.
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57. Resources
q http://bgp.he.net
q https://mi.renesys.com
q http://www.cedexis.com
q https://www.peeringdb.com
q http://www.timeanddate.com/holidays/philippines/
q http://www.thegreatcourses.com
q Foreign to Familiar: A Guide to Understanding Hot - And Cold - Climate
Cultures, by Sarah A. Lanier
q Customs of the World: Using Cultural Intelligence to Adapt, Wherever You
Are, by Professor David Livermore Ph.D, The Great Courses
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58. Thanks!
Walt Wollny, Director Interconnection Strategy
Hurricane Electric AS6939
walt@he.net