Essence Cosmetics TYPO3 Implementation


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Together with our partner Gerasch Communication, we developed an Internet platform for Essence Cosmetics which included a special campaign website to celebrate the first 5 years of the cosmetic branch's most successful newcomer.

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Essence Cosmetics TYPO3 Implementation

  1. 1. Case study: esseNCe tyPO3 Re-lauNCh aNd CamPaigN site Multilingual and Flash-based brand showcase in close cooperation with our partner gerasch Communication we developed a new internet platform, including an adjacent campaign website (“5 happy Years”) for Essence Cosmetics to celebrate the fifth birthday of the most successful new face on the cosmetic market. the look and feel of the site is designed to target teenage girls. it was a delight to witness with what love of detail our sophisticated design was transposed and how easily content could be uploaded into aOe media’s new tyPO3 Backend. Our client Cosnova is truly impressed by the performance and scalability of their new website. Challenge aOe media was entrusted with transposing the darmstadt web agency’s Steven Bailey, designs into tyPO3. due to the many marketing tools that had to be imple- Creative Direction, mented, it was decided to go with Flash-driven Content. Converting the Gerasch Communication extremely sophisticated design, with its Flash, transparent PNg’s and alpha layers, into browser-compatible code turned out to be one of the biggest Xhtml challenges of any previous project. “5 happy years” - campaign website: To coincide with the website re-launch, a campaign to celebrate the first five years in the cosmetic branch for this most successful new player also went online. For Essence, AOE media integrated further client fidel- ity measures, such as online chats, Flash-based competitions and many other activities, into the “5 happy years” website. 2009 Copyright by aOe media gmbh.
  2. 2. Solution eSSenCe to delight the mainly teenage girl target group, there are aJaX chats, e-cards, disCOveR the WhOle Flash-games, competitions with great prizes and a wealth of tips and tricks on the site. aOe media was entrusted with converting the design into tyPO3 and WORld OF OuR doing the templating, which alone represented a programming milestone at the COsmetiC BRaNds! time. this involved integrating Flash animation over sWF objects as well as the creation of transparent PNg data layers, which had to partially glide over these. the site was given cross-browser compatible layout navigation with semi-trans- parent levels and pre-equipped by aOe media for no less than 10 languages. in addition the separate, equally Flash-content heavy, campaign website, “5 happy About essence years”, was launched simultaneously. the campaign competitions were created With its brands, “essence” (the in tyPO3 register functions and involved a Flash-based virtual journey around #1 in germany) and “Catrice”, the world. Players could “travel” to compete in sydney, tokyo, NyC, ibiza or Cosnova GmbH has redefined the africa-styled games. young teen starter segment of the cosmetic branch. Result The online product and brand image was markedly improved by the In- ternet marketing tools used to present the company to its teenage girl clientele. Similar to methods used at the company’s points of sale, the branding – high quality products at unbeatable prices – is vectored by practical skin-care and makeup tips. The re-launch was accompanied by a TV advertizing campaign on RTL2. aOe media is the world market leader for tyPO3 enterprise Web Cms solutions. With several hundred client references, including Bertels- mann, Cisco systems, congstar/telekom and vmware and more than 200 custom-developed tyPO3 extensions to its credit, aOe media boasts an impressive list of completed projects. For further informa- tion: aOe media gmbh tel.: +49 (0) 6122 70 70 7-0 Borsigstr. 3 Fax: +49 (0) 6122 70 70 7-199 65205 Wiesbaden Web: germany e-mail: