1. FDI in Indian Pharma by Salil Kallianpur
Fears about rising costs and predatory tactics of MNCs are unfounded.
2. Special Report: Health 2.0 Mumbai by MedicinMan
Health 2.0 Mumbai Chapter was attended by professionals from pharma, healthcare, IT, diagnostics and others.
3. What the CEO Wants from You by Dr. Aniruddha Malpani
The CEO wants his Reps to understand the Doctor - the primary customer - and his needs.
4. Career Prospects for Reps in the Pharma Industry by Srinivas Pothapragada
The opportunities are plenty. Reps must be prepared for when opportunity presents itself.
5. Careers in Pharma Sales and Marketing by Anup Soans
Growth areas for Medical Reps in the Pharma industry.
6. Key Account Management: Lessons from the UK Experience by Ralph Boyce & Tejinder Chandhyoke
Four simple steps to KAM excellence.
7. The High Cost of Operating in Silos by K. Hariram
Managers who fail to communicate proactively, risk having to deal reactively with negative emotions from their team.
8. Management of Diabetes Mellitus - I by Dr. Amit Dang
A "Knowledge for the Field Force" initiative from MedicinMan.