1. 1. Regionwise %of total base and % of net sale
19%
33%
8%
31%
17%
15%
37%
8%
16%
15%
20%
33%
8%
14%
16%
20%
32%
8%
14%
16%
21%
33%
7%
13%
18%
19%
36%
8%
13%
16%
18%
37%
9%
13%
14%
MEN S W O MEN C O U P L E F AMI L Y K I D S
REGION WISE % OF TOTAL BASE
Delhi Bangalore Chennai Mumbai Hyderabad Pune Kolkata
13%
27%
11%
24%
17%
9%
29%
10%
24%
13%
15%
30%
11%
24%
15%
15%
27%
12%
25%
15%
15%
28%
9%
22%
18%
13%
29%
10%
22%
15%
12%
33%
12%
23%
12%
MEN S W O MEN C O U P L E F AMI L Y K I D S
REGION WISE % OF NET SALES
Delhi Bangalore Chennai Mumbai Hyderabad Pune Kolkata
2. 2. Statusof customeracross cities
20%
12%
52%
21%
20%
13%
48%
19%
20%
14%
46%
21%
20%
15%
47%
21%
21%
15%
46%
20%
18%
13%
46%
23%
21%
14%
41%
24%
AC TI V E D O R MAN T I N AC TI V E L AP S ER
RECENCY AMONG CITIES
Delhi Bangalore Chennai Mumbai Hyderabad Pune Kolkata
3. 3. Database and contribution of differentage groups indifferentcities.
17%
56%
27%
13%
61%
27%
14%
56%
30%
12%
57%
30%
21%
56%
35%
8%
67%
25%
15%
53%
32%
1 8 - 2 4 2 5 - 3 5 < 3 5
DATABASE OF DIFFERENT AGE
GROUP
Delhi Bangalore Chennai Mumbai Hyderabad Pune Kolkata
12%
56%
32%
9%
59%
32%
11%
55%
35%
10%
55%
35%
16%
56%
28%
7%
64%
29%
12%
51%
37%
1 8 - 2 4 2 5 - 3 5 < 3 5
CONTRIBUTION OF DIFFERENT AGE
GROUP
Delhi Bangalore Chennai Mumbai Hyderabad Pune Kolkata
4. 4. Loyaltyon the basisof time period.
12%
25%
63%
10%
20%
70%
10%
23%
67%
10%
24%
66%
11%
24%
65%
12%
29%
59%
13%
34%
53%
> 6 MO N TH S 6 - 1 2 MO N TH S < 1 2 MO N TH S
LOYALTY
Delhi Bangalore Chennai Mumbai Hyderabad Pune Kolkata
